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Internet reading Skills: mindful reading IT concepts: characteristics of Internet readers This work is licensed under a Creative Commons Attribution-Noncommercial-

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Presentation on theme: "Internet reading Skills: mindful reading IT concepts: characteristics of Internet readers This work is licensed under a Creative Commons Attribution-Noncommercial-"— Presentation transcript:

1 Internet reading Skills: mindful reading IT concepts: characteristics of Internet readers This work is licensed under a Creative Commons Attribution-Noncommercial- Share Alike 3.0 License.

2 Where does this topic fit? Internet concepts –Applications –Technology –Implications Internet skills –Application development –Content creation (text)

3 Question: How do people read short documents on the Internet? Answer: quickly and superficially, focusing on the top and left sides of the screen. Know your reader

4 Distribution of page-stay times How long do you typically spend on a Web page? 59,573 page views by 25 users with average age of 30.5 and 8 years Web experience. More on this study

5 Link click frequency General pagesGoogle search pages End of screen

6 Scrolling and attention Users spend 80% of their time looking above the page fold. While placing the most important stuff on top, don't forget to put a nice morsel at the very bottom. Read more

7 The bad news and the good news People scan Web pages, reading quickly and superficially. If you read important Web pages carefully, you will have an advantage. If you write with people’s reading habits in mind, you will have an advantage.

8 Internet reading Skills: mindful reading IT concepts: characteristics of Internet readers This work is licensed under a Creative Commons Attribution-Noncommercial- Share Alike 3.0 License.


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