1. Topshop is a major name on the high street. They produce a range of clothing to suit different groups who use their stores. Look at their site: http://www.topshop.co.uk/promostores/tops/index.html?make_live=yes&promo= http://www.topshop.co.uk/promostores/tops/index.html?make_live=yes&promo List some of the different groups they cater for http://oneileurope.com/ What types of clothing do O’Neil specialise in? http://paulsmith.co.uk/ List some different products besides clothing that carry the Paul smith brand. Have a look at the personal section and go to the history – how did Paul Smith get into the fashion business? http://jeanpaul-gaultier.com/ Jean Paul Gaultier has a very creative site and is worth looking at to see how the clothes and accessories are presented. http://www.gucci.com/ Gucci is a very well known designer label. Have a look at the history section – what did Gucci originally specialise in? http://www.hm.com/gb/ H&M are a popular High St name. They have attracted key fashion designers to produce ranges of clothes for them. Look at their website. What are the different trends for the coming season? Where do the different collections get their inspiration from? Adwerthu Ffasiwn - Fashion & Retail Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? What are the key names in fashion clothing? How long have they been around? What does it cost to buy an outfit from them? Who buys their clothes? You are going to use the internet and other sources to find out what you can about some of the key names in fashion. They are important because they have considerable influence on what you can buy in shops. Internet tasks: Look at the following websites: http://www.uknetguide.co.uk/shopping/online_shops/fashion_brands.html

2. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? You will see a section about key brands and fashion designers in the fashion industry. Versace is a world famous name in fashion, their clothes are often worn by the rich and famous. Such companies often use film stars or top celebrities to endorse their clothes. Have a look at the Versace site: http://www.versace.com/flash.html Answer the following questions: Who are they using in their current ad campaigns? What other areas besides clothing do Versace work in? Have a look at the videos – this will give you an idea of the Versace style. What do you think? Type your answer here - Adwerthu Ffasiwn - Fashion & Retail

3. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - Ralph Lauren is another world wide name – see : http://ralphlauren.co.ukhttp://ralphlauren.co.uk What major British sporting event have they designed clothes for? Adwerthu Ffasiwn - Fashion & Retail

4. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - Giorgio Armani is renowned for elegant formal clothing, particularly suits for both men and women. See: http://www.giorgioarmani.com What other areas besides clothing do Armani work in? Adwerthu Ffasiwn - Fashion & Retail

5. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - Topshop is a major name on the high street. They produce a range of clothing to suit different groups who use their stores. Look at their site: http://www.topshop.co.uk/promostores/tops/index.html?make_live=yes&promo= http://www.topshop.co.uk/promostores/tops/index.html?make_live=yes&promo List some of the different groups they cater for Adwerthu Ffasiwn - Fashion & Retail

6. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - http://oneileurope.com/ What types of clothing do O’Neil specialise in? Adwerthu Ffasiwn - Fashion & Retail

7. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - http://paulsmith.co.uk/ List some different products besides clothing that carry the Paul smith brand. Have a look at the personal section and go to the history – how did Paul Smith get into the fashion business? Adwerthu Ffasiwn - Fashion & Retail

8. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - http://jeanpaul-gaultier.com/ Jean Paul Gaultier has a very creative site and is worth looking at to see how the clothes and accessories are presented. Adwerthu Ffasiwn - Fashion & Retail

9. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - http://www.gucci.com/ Gucci is a very well known designer label. Have a look at the history section – what did Gucci originally specialise in? Adwerthu Ffasiwn - Fashion & Retail

10. Assignment 1 WHAT ARE THE KEY NAMES IN FASHION? Type your answer here - http://www.hm.com/gb/ H&M are a popular High St name. They have attracted key fashion designers to produce ranges of clothes for them. Look at their website. What are the different trends for the coming season? Where do the different collections get their inspiration from? Adwerthu Ffasiwn - Fashion & Retail