What is a font? The spaghetti fell on the floor.
Serif vs. Non-Serif The following letters are in a serif font: –A E F G H L M N Z These letters are in a sans-serif font: –A E F G H L M N Z. Times New Roman is a serif font. Arial is a sans-serif font. Serifs are the distinctive finishing stokes both horizontal and vertical. Sans-serif fonts (from the French word "sans" that means without) are all those fonts which have letters with straight lines and no curls or appendixes. Their letterform is neat, defined, clean.
Variable vs. Fixed Variable width fonts use proportional spacing between letters, bunching them together in certain cases (note, for example, the compressed "tt" in the word "letter") while widening them out in others. In contrast, fixed width fonts use the same spacing between letters regardless of their size or shape.
Points The size of a typeface is measured in points Most readers prefer 12 point One point = 1/72 of an inch. Hence, 72- point type is one inch in height - as measured from the top of the ascender (e.g., the rising stroke in ‘l’) to the bottom of the descender (e.g., the plunging stroke in ‘p’). –This is 18-point Times New Roman. –This is 14-point Arial. –This is 10-point Courier New. –This is 8-point Ariel.
Kerning Refers to adjusting the space between two letters. If letters in a typeface are spaced too uniformly, they make a pattern that doesn’t look uniform enough. Gaps occur, for example, around letters whose forms angle outward or frame an open space (W, Y, V, T, L). Kerning makes certain combinations of letters, such as WA, MW, TA, and VA, look better. Most fonts include kerning pairs: –To –Mr. –We
Complete the Project on Page 3 of Lecture Worksheet (try the extra credit of Page 4 if you finish early)
Choosing & Using Fonts There are no good and bad fonts. There are only appropriate and inappropriate fonts. If you determine the requirement, choosing a font won’t be a problem at all! Type is important because it is an unconscious persuader. It attracts attention, sets the style and tone of a document, colors how readers interpret the words, and defines the feeling of the page - usually without the reader recognizing a particular typeface.
Font Usage Tips 1.Your typeface can range from casual to formal, silly to serious, staid to stylish, old fashioned to modern 2.Just like you would dress in formals when you attend an interview, formal documents have to have that formal look and therefore, choose consistency in using fonts that look formal. 3.You are unconsciously affected by a particular font. You can use this power to your advantage to attract attention, strengthen your message, and improve your image, or you can overlook it and work against yourself saying one message with your text while conveying another with your font. 4.The right typeface can encourage people to read your message. The wrong typeface or bad typography can make your message go unread. Needless to say, you communicate well by using the right kind of font. 5.Type is on the page to serve the text. It should make the words easy to read and provide a suitable background. Type should not overpower the text.