2. Introduction to Statistics for the Social Sciences SBS200, COMM200, GEOG200, PA200, POL200, or SOC200 Lecture Section 001, Spring 2015 Room 150 Harvill Building 8:00 - 8:50 Mondays, Wednesdays & Fridays. http://courses.eller.arizona.edu/mgmt/delaney/d15s_database_weekone_screenshot.xlsx

3. Schedule of readings Before next exam (February 13 th ) Please read chapters 1 - 4 in Ha & Ha textbook Please read Appendix D, E & F online On syllabus this is referred to as online readings 1, 2 & 3 Please read Chapters 1, 5, 6 and 13 in Plous Chapter 1: Selective Perception Chapter 5: Plasticity Chapter 6: Effects of Question Wording and Framing Chapter 13: Anchoring and Adjustment

4. Register clickers soon and receive extra credit! (By January 28th) – TODAY!

5. Everyone will want to be enrolled in one of the lab sessions Labs continue this week

6. Homework due On class website: please print and complete homework worksheet #3 & 4 Monday 2/2/15 Please note: This assignment will require gathering data so plan ahead

7. By the end of lecture today 1/28/15 Use this as your study guide Questionnaire design and evaluation Surveys and questionnaire design

8. Let’s try one A study explored whether eating carrots really improves vision. Half of the subjects ate a package of carrots everyday for 3 months while the other group did not. Then, they tested the vision for all of the subjects. The independent variable in this study was a. the performance of the subjects on the vision exam b. the subjects who ate the carrots c. whether or not the subjects ate the carrots d. whether or not the subjects had their vision tested

9. A study explored whether eating carrots really improves vision. Half of the subjects ate a package of carrots everyday for 3 months while the other group did not. Then, they tested the vision for all of the subjects. The dependent variable in this study was a. the performance of the subjects on the vision exam b. the subjects who ate the carrots c. whether or not the subjects ate the carrots d. whether or not the subjects had their vision tested Let’s try one

10. A study explored whether eating carrots really improves vision. Half of the subjects ate a package of carrots everyday for 3 months while the other group did not. Then, they tested the vision for all of the subjects. This experiment was a a. within participant experiment b. between participant experiment c. mixed participant experiment d. non-participant experiment Let’s try one

11. When Martiza was preparing her experiment, she knew it was important that the participants not know which condition they were in, to avoid bias from the subjects. This is called a _____ study. She also was careful that the experimenters who were interacting with the participants did not know which condition those participants were in. This is called a ____ study. a. between participant; within participant b. within participant; between participant c. double blind design; single blind d. single blind; double blind design Let’s try one

12. A measurement that has high validity is one that a. measures what it intends to measure b. will give you similar results with each replication c. will compare the performance of the same subjects in each experimental condition d. will compare the performance of different subjects in each experimental condition Let’s try one

13. A study explored whether conservatives or liberals had more bumper stickers on their cars. The researchers ask 100 activists to complete a conservative/liberal values test, then used those results to categorize them as liberal or conservative. Then they identified the 30 most conservative activists and the 30 most liberal activists and measured how many bumper stickers each activist had on their car. The independent variable in this study was a. the performance of the activists b. the number of bumper stickers found on their car c. political status of participant (liberal versus conservative) as determined by their performance on the liberal/conservative test d. whether or not the subjects had bumper stickers on their car Let’s try one

14. A study explored whether conservatives or liberals had more bumper stickers on their cars. The researchers asked 100 activists to complete a conservative/liberal values test, then used those results to categorize them as liberal or conservative. Then they identified the 30 most conservative activists and the 30 most liberal activists and measured how many bumper stickers each activist had on their car. The dependent variable in this study was a. the performance of the activists b. the number of bumper stickers found on their car c. political status of participant (liberal versus conservative) as determined by their performance on the liberal/conservative test d. whether or not the subjects had bumper stickers on their car Let’s try one

15. A study explored whether conservatives or liberals had more bumper stickers on their cars. The researchers 100 activists to complete a conservative/liberal values test, then used those results to categorize them as liberal or conservative. Then they identified the 30 most conservative activists and the 30 most liberal activists and measured how many bumper stickers each activist had on their car. This study was a a. within participant experiment b. between participant experiment c. mixed participant experiment d. non-participant experiment

16. Let’s try one A study explored whether conservatives or liberals had more bumper stickers on their cars. They had 100 activists complete liberal/conservative test. Then, they split the 100 activists into 2 groups (conservatives and liberals). They then measured how many bumper stickers each activist had on their car. This study used a a. true experimental design b. quasi-experiment design c. correlational design d. mixed design

17. Preview of Questionnaire Homework There are four parts: Statement of Objectives Questionnaire itself (which is the operational definitions of the objectives) Data collection and creation of database Creation of graphs representing results

18. QuestionnaireHomework Objectives: This study will examine some of the subject characteristics that predict whether an individual is likely to prefer modern music characterized by amplified guitar rock and roll sounds or whether they would prefer older styles of music characterized by acoustic, orchestral (like cello) classical sounds. We will examine whether gender and age are associated with musical preference.

19. QuestionnaireHomework

20. QuestionnaireHomework

21. QuestionnaireHomework What might you graph?

22. QuestionnaireHomework

23. QuestionnaireHomework

24. QuestionnaireHomework Average of these three scores

25. QuestionnaireHomework Average of these two scores

26. QuestionnaireHomework Variable label and scale values

27. QuestionnaireHomework Average of these three scores

28. QuestionnaireHomework Average of these two scores

29. QuestionnaireHomework Variable label and scale values

30. QuestionnaireHomework

31. 5 Principles of questionnaire construction 1. Make sure items match research objectives & Identify what constructs you are trying to understand (Be explicit in identifying your constructs) 3. Use appropriate, natural and familiar language 2. Responders have the answers to our questions We are tapping into their attitudes/beliefs/ knowledge Understand your research participants “think like” the responders / consider their sensibilities use appropriate, natural and familiar language (for them)

32. 5 Principles of questionnaire construction 3. Assessment should feel easy and clear, unthreatening Be clear, precise and concise (short questions) Minimize use of contingency questions Start with most friendly (least threatening) questions first then at the end “now a couple questions about you” (foot in the door phenomenon) Avoid double negatives For example: Agree or disagree? Teachers shouldn’t have less contact with parents 4. Avoid ambiguity and bias in your items Avoid “double-barreled” questions - Difficult to interpret answers Avoid leading or loaded questions - Can introduce bias Consider problem of acquiescence – Ask question in different ways (careful with coding)

33. Consider open-ended vs closed-ended questions 5. Consider lots of different formats for responses - can often modify a question into a closed question - pros and cons of each 5 Principles of questionnaire construction Consider complementing your questionnaire with other forms of data collection (focus group or direct observation) Pilot – feedback – fix - pilot – analyze – fix - pilot – etc Respect process of empirical approach

34. Types of questions

35. Likert Scale is always a “summated scale” with multiple items. A measure that allows for rating the level of agreement with a statement. The score reflects the sum of responses on a series of items. - miniquiz (like Cosmo - ask several questions then sum responses) 1. Lower taxes and a smaller government will improve the standard of living for all. government will improve the standard of living for all. agree 1 --- 2 --- 3 --- 4 --- 5 disagree - For example, several questions on political views (coded so that larger numbers mean “more liberal”) 2. Marriage should be between one man and one woman agree 1 --- 2 --- 3 --- 4 --- 5 disagree 3. Evolution of species has no place in public education agree 1 --- 2 --- 3 --- 4 --- 5 disagree

36. Likert Scale is always a “summated scale” with multiple items. A measure that allows for rating the level of agreement with a statement. The score reflects the sum of responses on a series of items. Anchored rating scales: a written description somewhere on the scale Agree 1---2---3---4---5 Disagree Fully anchored rating scales: a written description for each point on the scale 1---------2---------3---------4---------5 Strongly Agree Strongly Disagree AgreeDisagree Neutral I prefer rap music to classical music