1. Vision i2020 – Lobbying Strategies for ICT Policy in the next decade Dr. Andreas Tegge, DEPG chair

2. 1.Overview EICTA 2. EICTA i2020 Project 3.EU ICT Task Force 4.National IT Summit in Germany 5.ICT policy strategies in Romania, Bulgaria, Croatia, Turkey, Hungary 6. Discussion AGENDA

3. EICTA Mission Statement Initiate research for possible solutions of any problems of interest to the Digital Technology Industry in the widest possible sense, in particular those of a scientific, technical, documentary and institutional nature Issue, promote and contribute to statements and opinions on Digital Technology Industry issues to national, European and international governmental bodies and institutions Participate in the formulation, adoption and implementation of European public policy, legislation and regulation Advocate the interests and contribution of the European Digital Technology Industry with regard to competitiveness and growth in the European Union Fulfill the function of representative and spokesperson of the European Digital Technology Industry vis-à-vis the institutions and governments of the European Union, the media, and other organisations and institutions where relevant

4. EICTA Members A wide range of multinational companies (61) and national trade associations (40)… Which represent more than 10,000 businesses and two million employees… And generate revenues of over 1,000 billion euros … Thus bringing credibility and legitimacy to the organisation… Which has become the voice of the European Digital Technology Industry.

5. EICTA’s Operational Structure DEPG Digital Economy Policy Group TRPG Technical & Regulatory Policy Group TPG Trade Policy Group EPG Environmental Policy Group GENERAL ASSEMBLY 40 national associations & 61 corporate members GENERAL ASSEMBLY 40 national associations & 61 corporate members EXECUTIVE BOARD Policy Coordination Group Director General + Staff Director General + Staff

6. Copyright Levies Market Regulation i2010/Lisbon Process eGovernmentAfter Sales Intellectual Property Privacy & Security EICTA Digital Economy Policy Group Chair: A. Tegge – SAP Vice Chairs: E. Bonfiglioli – Microsoft & M. Brandl – NSN DEPG Next Generation Networks EU Regulatory Framework for Electronic Communications Advertising Technologies ePrivacy Directive General Data Protection Directive IPR Campaign European Patent Litigation System London Protocol Community Patent Cybercrime/person al interest security Critical Information Infrastructure Consumer Acquis Service Network Mapping Telecom Review Interoperability FP7 Funding Services Directive I2010 eSkills Blue Card Public Procurement Networked Identity

7. Evaluation of EICTA political impact Highly regarded at EU Level as the major European ICT Trade Association Active and vocal on all ICT related EU policy issues Influencial among the ICT policy community in Brussels But: limited access to EU political leaders Importance of ICT industry not understood ICT not a political priority at EU level Favourable framework conditions not ensured

8. 1.Overview EICTA 2. i2020 Project 3.EU ICT Task Force 4.National IT Summit in Germany 5.ICT policy strategies in Romania, Bulgaria, Croatia, Turkey, Hungary 6. Discussion AGENDA

9. EICTA i2020 Project - Objectives - Convince Top EU Policy-Makers ICT is essential to achieve key EU policy objectives A strong ICT industry in Europe is needed to exploit potential of ICT Position ICT on top of EU policy agenda Propose a set of concrete ICT policy measures for the next decade

10. EICTA i2020 Project – Criteria for Success - Focus on three questions Why is ICT essential to achieve key EU policy objectives? Why does Europe need a strong European ICT industry? What should EU policy-makers do to support ICT in Europe? Address new EU political leaders President of the European Commission Political Leadership in the European Parliament European Council: Heads of State EICTA Messages must be Substantial (back by facts and figures) Simple (to be understood by politicians) Adequate ressources and clear responsibilities within EICTA Involvement of CEOs is key Support of NTAs to approach EU Member States Alliance with other stakeholders: user industries, consumers, unions, academia, etc. Ensure press coverage

11. EICTA i2020 Project – Ideal timing in 2009 - New EU political leadership... new European Commission in October 09 New European Parliament (elections in June)... will lead to a complete revision of EU public policy until 2014 Revision of EU Lisbon Strategy Continous discussion on economic recovery Revision of EU i2010 agenda Unique opportunity to position EICTA and the ICT Industry to the new EU leadership

12. Communication Plan OctNovDecJanFebMarAprMayJuneJulyAugSeptOctNovDec >20082009< Sept09: new EP in place (elections in June) Sept: EP Hearings / New Commission Nov 09: New Commission takes office Nov09: Swed.Presidency event: „i2020“ 6/7April: eGov Conference 16/23April: Future of Emerging Technologies event 7Nov: EC SecGen Draft Measures Economic Recovery 20April: Safer Internet 11/13May: Future Internet Assembly EIF Digital Economy event series 5/6March: Comp. Council 19/20Feb: eHealth event 11/12 Dec: EU Summit 19/20March: ICT4EE event (Czech Pres.) EICTA European ICT Summit EICTA Briefings with new MEPs Feb: Input for EICTA Paper ICT & Post-Lisbon Strategy 6Nov: EICTA Paper ICT & short term measures 18Nov: EICTA Board 6March (CeBit) EICTA Board 21Jan: EICTA Board 27/28May: EICTA Board 16Sept EICTA Board 25Nov: EICTA Board launch EICTA external study EICTA partici- pation in Czech Pres. Events, continous dialogue with Commission completion external study completion EICTA Paper i2020 EICTA i2020 Project – Communication Plan

13. EICTA i2020 Project – key deliverables EICTA contribution to EU economic recovery plan EICTA contribution to Post-Lisbon Strategy EICTA White Paper „EU 2020 – the role of ICT“ External Economic Study Comprehensive Lobbying and Communication Plan for 2009 European ICT Summit with CEO involvement

14. EICTA White Paper „EU 2020 – Role of ICT“ Content of White Paper Future Challenges of EU Policy-Makers: enhancing innovation and competitiveness; completion of the internal market; addressing demographic change; climate change and energy efficiency Importance and enabling role of ICT Need for a strong European ICT industry Status of ICT in Europe and global ICT trends Policy Recommendations Deadline: August 2009 No longer than 10 pages (incl. executive summary), simple and clear messages Target audiance: high-level policy makers Critical: agreement on strong recommendations among EICTA Members Important input: Economic study Lead: Andreas Tegge, Chair DEPG

15. EICTA Economic Study Objectives of study: demononstrate with facts and figures ICT is key enabler for achieving key EU policy objectives of the EU in the next decade Need for a strong ICT industry in Europe Content of study (should reflect outline of EICTA White Paper) Budget: around 200 k € Deadline: July 2009 Committed companies: Nokia, NSN, Siemens, Ericcson, Alcatel- Lucent, Microsoft, Qualcomm, SAP, SES Next steps Create EICTA Economic Study Steering Commitee Finalize Terms of Reference Pick vendor

16. EICTA European ICT Summit Participants EICTA Members: CEOs only President of European Commission Commissioner for Information Society Commissioner for Industry and Enterprises Key Members of the European Parliament Envisaged outcome: Joint declaration (i2020 action plan) Possibly: Addiotional meeting with EU Heads of States Press Conference Open issues Involvement of other industry players Involvement of other stakeholders Cooperation with EU Commission

17. 1.Overview EICTA 2. i2020 Project 3. EU ICT Task Force 4.National IT Summit in Germany 5.ICT policy strategies in Romania, Bulgaria, Croatia, Turkey, Hungary 6. Discussion AGENDA

18. European ICT Task Force 2006 Initiated by EU Commissioner Verheugen Objectives Promote uptake of ICT in Europe Promote competitive European ICT industry Propose concrete policy measure Format and Organisation High-Level Task Force composed of IT industry exectutives, academics, industry associations, unions, consumer associations; chaired by Commissioner Reding and Commissioner Verheugen Substance developed in working groups open to all stakeholders Process monitored by European Commission Outcome: ICT Task Force Report

19. European ICT Task Force 2006 - Structure and Timeline - ICT Task Force 25 Members, Chairs: Commissioner Verheugen, Commissioner Reding Sherpa Group 25 Members, Chairs: Sue Binns (DG IS), David White (DG E) Rapporteur drafts final report WG 1 – ICT Uptake WG 2 - IPR WG3 – Innovation WG4 – SMEsWG5 – SkillsWG6 – Single Market 17 May 1st Sherpa Meeting Discussion on: - Governance - Objectives - Working Processes 6 June 1st Meeting of the TF - Adoption of Agenda and Governance Structure - Exchange of views 20 Sept. 2nd Sherpa Meeting - Discussion of draft topic papers from Working Groups - Meeting with TF-Rapporteur 18 Oct. Deadline for final draft of topic papers from Working Groups 8 Nov. Draft final report circulated by Rapporteur Late Nov./ Early Dec. 2nd Meeting of the TF -Adoption of final report -Final debate

20. European ICT Task Force 2006 - Evaluation - Pro Awareness raising of importance of ICT Final report contains comprehensive list of policy measures Con Little impact, no follow-up, no concrete projects No top level participation/committment by policy-makers and industry Working Groups not composed of experts Complex decision-making due to openess of working groups Lack of leadership, unclear processes No agreement on key issues among industry

21. 1.Overview EICTA 2. i2020 Project 3. EU ICT Task Force 4.National IT Summit in Germany 5.ICT policy strategies in Romania, Bulgaria, Croatia, Turkey, Hungary 6. Discussion AGENDA

22. National IT-Summit in Germany – Approach - Objectives Develop Germany into a world-leading ICT country Promote cooperation between industry, universities and policy-makers Agree an firm ICT strategy and concrete measures and projects Format Annual high-level conference Participation of Chancelor Merkel, several Ministers, CEOs and leading academics Organisation Overall lead: German ministry of economics 9 high-level working groups on specific topics, chaired by a Minister, a CEO or leading academic, supported by cherpas and numerous experts Preparation of summit and follow-up has turned into a permanent effort Blog to engage with other stakeholders Outcome: Joint Declarations with clear action items

23. National IT-Summit in Germany - Achievements - IT-Gipfel 2006 Agreement on 12 Point Action Plan with key priorities for ICT policy in Germany Identification of 3 concrete lighthouse projects: Internet of Services, RFID, eEnergy IT-Gipfel 2007 Identification of future ICT growths markets; further development of lighthouse projects Promote eGovernment; creation of a „CIO“ to coordinate eGovernment in Germany; agreement on targets and priorities National Program to promote qualified ICT workforce Promote secure and user-friendly ICT IT-Gipfel 2008 Leadership in future growths markets Green IT action plan Build trust in new ICT

24. National IT-Summit in Germany - Evaluation - Pro Outcome: Clear decisions and concrete measures Active participation and commitment at the top level in Government and industry Adequate resources to implement measures Follow-up of measures Clear leadership Supporting PR campaign Con Decision-making complicated due to involvement of many stakeholders with divergent interests Requires huge resources

25. 1.Overview EICTA 2. i2020 Project 3. EU ICT Task Force 4.National IT Summit in Germany 5.ICT policy strategies in Romania, Bulgaria, Croatia, Turkey, Hungary 6. Discussion AGENDA

26. National ICT Policy Strategies Bulgaria Romania Turkey Croatia Hungary

27. 1.Overview EICTA 2. i2020 Project 3. EU ICT Task Force 4.National IT Summit in Germany 5.ICT policy strategies in Romania, Bulgaria, Croatia, Turkey, Hungary 6. Discussion AGENDA