1. SUCCESSFUL CASES The Internationalisation of iBOTZ (Ireland) Limited Presented by Sharon O’Sullivan

2. An Introduction to iBOTZ (Ireland) Ltd Established in 2004 Target Markets:  High street retailers  Hobby markets  Education sector

3. Current Product Range: Goals & Objectives: to manufacture and promote a range of high-end robotic toys and gadgets aimed at hobby and educational markets

4. Steps to Internationalisation 1.Capitalise on lower production costs 2.Attend exhibitions & trade fairs 3.Create links with 3rd level institution 4. Availability of finance

5. The Process Out source manufacturing  Macau Trade Shows  London Toy Show  New York Toy Show  Spring Fair in Birmingham Third Level Linkages  Brand endorsements, Open University (UK)  NPD/R&D, Athlone Institute of Technology Access to finance  Promoters equity  Enterprise Ireland

6. Restrictive Barriers Language Low cost production facilities Access to markets New product research and development Finance

7. Overcoming the Barriers Language training Identifying low cost production centres to compliment the company base in Ireland Efficient marketing plans and good contacts in new target countries for sale of products, good market information also required Collaboration with 3 rd level R&D facilities, including JAVA programming, new product design, new product concepts, etc…….. Received some R&D funding from Enterprise Ireland, currently awaiting financial approval from Enterprise Ireland for internationalisation aspects.

8. Results Sales figures  Pilot phase: €500,000  Year 1: €780,000  Year 2: €1,170,000  Year 3: €1,521,000 Current markets  UK, Ireland, USA, Finland, France, Australia, New Zealand and Canada New product developments

9. Partnerships Production facility in Macau Product endorsements from Open University R&D with Athlone Institute of Technology Financial and technical support

10. WEBSITE www.ibotz.com