2. CIMIC - BACKGROUND Headquarter in CIMIC Tower
CIMIC - China Industry Management & Investment Company
Registered in Britain Virgin Islands in 1989
Headquarter in CIMIC Tower
Estimated sales turnover in 2005 is 3 billion RMB

3. CIMIC – MAIN SHAREHOLDERS
Management Team
Morgan Stanley
Taiwan industrialists

4. CIMIC CIMIC GROUP Building Material Electronics Consumer Goods
CIMIC GROUP
Building Material
Electronics
Consumer Goods
Real Estate
Shanghai Cimic Tile Co., Ltd.
Shanghai Delta-CIMIC Electronics Co., Ltd.
Shanghai Orient Champion Tissue Co., Ltd.
Shanghai Suncome CIMIC Real Estate Investment Co., Ltd.

5. SHANGHAI CIMIC TILE CO., LTD.
Enjoy Fashion Space

6. Company Brief
Established in 1993, which is one of the major companies of CIMIC group.
Production started in 1995.

7. SALES TURNOVER Consistent growth after establishment
CIMIC is the leading brand in the Chinese high end market
CIMIC shares 10% of Chinese high end market

10. CERTIFICATES ISO9001 & ISO14001 Shanghai Famous Brand
China Famous Building Materials Brand
China Top Brand
National Exempt from Inspection Products
China Green Building Materials
National 3C Certificate

11. R & D TEAM
R&D Team
Design team members with years experiences and strong industrial background lead by Mr. Gian Conti Carlo providing new product designs every year.

12. PRODUCTION CAPACITY
9 porcelain lines, 2 monoporosa lines, 1 third firing line and 12 polishing lines
World advanced equipments & technology
7200-ton press
Car-press feeding system
First swing polishing
technology in China

13. PRODUCTION SITE (1)
7200-TON PRESS

14. PRODUCTION SITE (2)
The largest roller kilns in the world

15. PRODUCTION SITE (3)
Glazing lines

16. PRODUCTION SITE (4)
Polishing line

17. PRODUCTION SITE (5)
Water-jet Cutting factory

18. DOMESTIC SALES NETWORK
Comprehensive sales network with over 50 branches and 150 showrooms in China

19. SHOWROOM
CIMIC PLAZA is the biggest show center with 3000M2 in downtown Shanghai.
Providing services of CAD design, product display, conferences etc.
CIMIC PLAZA

20. BRANCHES & SHOWROOMS
CIMIC PLAZA

21. Products sold to States, Europe, Japan and Middle East.
OVERSEA SALES
Products sold to States, Europe, Japan and Middle East.
Project references:
MARRIOTT HOTEL, U.S.A.
HYATT HOTEL, OH, U.S.A.
O'Hare Suites, Chicago , U.S.A.
Hunt Valley, MD , U.S.A.
Wyndham Peach Tree, GA , U.S.A.
SHOWROOM of Chrysler-Mercedes, SPAIN
SHOWROOM of TOYOTA LEXUS, JAPAN
SONY PLAZA, JAPAN
DAIMARU PORJECT, JAPAN
TAKASHIMAYA DEPARTMENT STORE, JAPAN
4 POINT SHERRATON HOTEL, KUWAIT ……

22. LOGISTIC SYSTEM Container loading dock and raw material dock
Loading area
Raw material dock

23. The Scale of the Chinese market
The largest tiles-producing base in the world for a succession of ten years

24. The Scale of the Chinese Market
China—huge market with great potential sales
The population of China is 1.3 billion.
It’s economies are developing rapidly.
The steady increase of the average consumption per person will offer an huge market with great potential sales.

25. —Huge market, keep growing
—Retail customers shifting to high-end products
—Projects become more competitive

26. CIMIC Strategies Marketing Strategy: Products Strategy:
Optimize the CIMIC brand in national high-end market, alliance with international brands by import business
Export through international alliances
Increase the market shares in high-end market,
entering medium level market
Enhance the leading position in Yangtze Delta region and other important areas
Products Strategy:
Continuously enhance product offerings in porcelain and glazed tiles
Enlarge the range for new products ：
Processed tiles (water jets, counter tops, bullnose, skirting etc…)
Glazed porcelain tile
Lamina
Compound tile with other flooring material
Silstone
Complementary accessories products (tools, adhesive etc…)

27. CIMIC Strategies（Continue）
Sales Strategy:
Gradually shift from company owned direct sales to company owned distribution system
Strengthen the decoration designs and delivery services
Upgrade the display effects for CIMIC products to national top level
Supply Chain Strategy:
Manufacture technical advantaged or specialized products based on CIMIC strength
Outsource the necessary products through OEM/ODM

28. THANK YOU!