1. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 1 Communicating Information Through Visuals

2. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 2 Planning Visuals Decide What to Say Develop a Story Line Save Time

3. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 3 Preparing Visuals Gain an Advantage Balance Words and Visuals Pick Points to Visualize Set a Schedule

4. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 4 The Right Visual for the Job Detailed, exact valuesDetailed, exact values Trends over timeTrends over time Frequencies or distributionsFrequencies or distributions Comparison of itemsComparison of items Comparison of partsComparison of parts CorrelationsCorrelations Geographic relationshipsGeographic relationships Processes or proceduresProcesses or proceduresTables Line or Bar Charts Pie or Area Charts Bar Charts Pie Charts Line or Dot Charts MapsFlowcharts

5. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 5 The Parts of a Table Stub headSubhead Single Column Head Single Column Head Row head Subhead Total XXX XX Subhead XXX XX XXX Multicolumn Head* Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table).

6. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 6 Preparing Numerical Tables Use common, clearly identified units Use the same units for all items in a column Label column headings Separate rows and columns Provide column-to-row totals or averages Document data sources

7. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 7 Using Line Charts and Surface Charts 2002200019961998 Indicate Relationships Show Changes

8. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 8 Average Age of Passenger Cars and Trucks in Use Average Age of Vehicle (in years)

9. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 9 Using Bar Charts Show Relative Sizes Indicate Composition Show Changes Compare Items

10. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 10 Average Monthly Sales at Waldo’s

11. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 11 Using Pictograms NoveltyImpactNoveltyImpactVisualAppealVisualAppeal

12. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 12 State Bank Pays More Interest 7% 6% 5% 4% 3% 1% 2% State BankUnion BankTrust BankCity Bank

13. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 13 Timeline Charts TimeSchedules CompletedTasks Milestones UncompletedTasks

14. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 14 Marketing Research Timeline Primary Research Focus Groups Interviews Secondary Research Business Plan Project Phase 8/3/02 8/10/02 8/12/02 8/17/02 8/22/02 8/7/02 8/14/02 8/16/02 8/21/02 9/6/02 Start Date End Date 5d 15d 100% 0.00% Duration Percent Done JuneJuly

15. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 15 Using Pie Charts Show Numbers or Percentages Use a Variety of Colors Arrange Slices Clockwise Limit the Number of Slices

16. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 16 The French Quarter Vintner January Sales of Wine by Region

17. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 17 Illustrating Relationships Flow Charts Organization Charts Positions Units Functions Processes Procedures Sequences

18. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 18 Flow Chart of the Report Writing Process Keyboard Input Keyboard Input First Hard Copy First Hard Copy Next Hard Copy Next Hard Copy Style and Spelling Style and Spelling Style and Spelling Style and Spelling Keyboard Input/Edit Keyboard Input/Edit Submit Report Submit Report Edit Add? OK? Yes No Yes Keyboard Input/Edit Keyboard Input/Edit

19. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 19 The Chain of Command District A District A District B District B District C District C District D District D District E District E District F District F District G District G Region 1 Region 1 Region 2 Region 2 Region 3 Region 3 Region 4 Region 4 Region 5 Region 5 Vice President Vice President Vice President Vice President Vice President Vice President Vice President Vice President Vice President Vice President Chief Executive Officer Chief Executive Officer Executive Vice President Executive Vice President Executive Vice President Executive Vice President President

20. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 20 Using Maps GeographicAreas RegionalDifferences Key Markets

21. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 21 Other Business Graphics Drawings and Diagrams Images and Photographs Functions Operations Selected Details Realism Visual Appeal Ethical Concerns

22. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 22 Working With Computers Advantages Challenges Training Artistic Skills Time Requirements Speed Accuracy Versatility

23. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 23 ComputerGraphics Design Principles Continuity Contrast Emphasis Simplicity Experience

24. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 24 Integrating Text and Graphics Clear Introductions Clear Introductions Careful Placement Careful Placement Effective Titles and Legends Effective Titles and Legends Audience Attitudes Overall PurposeSubject Matter Production Issues

25. © Prentice Hall, 2003 Business Communication TodayChapter 11 - 25 Checking Visual Aids TypographyTypography AlignmentAlignment ColoringColoring HonestyHonestyNecessityNecessity DocumentationDocumentationAccuracyAccuracy