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2/18/14 copyright Quazarconsulting.com.  Understand the role of the Product Owner  Understand the role of the Product Manager  Compare and contrast.

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Presentation on theme: "2/18/14 copyright Quazarconsulting.com.  Understand the role of the Product Owner  Understand the role of the Product Manager  Compare and contrast."— Presentation transcript:

1 2/18/14 copyright Quazarconsulting.com

2  Understand the role of the Product Owner  Understand the role of the Product Manager  Compare and contrast the two  Recommendations 2/18/14 copyright Quazarconsulting.com

3  Project Managers need to understand the capabilities of various roles in order to staff projects appropriately  Confusion about the roles of Product Owner and Product Manager  Companies often have a Product Manager fill the role of the Product Owner, thinking they’re the same thing.  Unrealistic expectations lead to failure. 2/18/14 copyright Quazarconsulting.com

4  Product Management – 15 years  Product Owner – 7 years  Formal training ◦ “Product Launch Essential”, Pragmatic Marketing ◦ Certified Scrum Product Owner, Scrum Alliance ◦ “Living in an Agile World”, Pragmatic Marketing ◦ ITIL Foundation qualification ◦ “Practical Product Management”, Pragmatic Marketing 2/18/14 copyright Quazarconsulting.com

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6 Source: http://www.scrumalliance.org/why-scrum 2/18/14 copyright Quazarconsulting.com

7 Source: https://www.cprime.com/resources/what- is-agile-what-is-scrum/ 2/18/14 copyright Quazarconsulting.com

8 Source: https://www.cprime.com/resources/what- is-agile-what-is-scrum/ 2/18/14 copyright Quazarconsulting.com

9 Source: https://www.cprime.com/resources/what- is-agile-what-is-scrum/ 2/18/14 copyright Quazarconsulting.com

10 Source: https://www.cprime.com/resources/what- is-agile-what-is-scrum/ 2/18/14 copyright Quazarconsulting.com

11  Vision setter  Requirements definer  Business leader  Stakeholder manager  User representative 2/18/14 copyright Quazarconsulting.com

12  Understand business case  Define/manage Product Backlog – user stories, acceptance criteria  Sprint planning meeting  Daily scrum meetings (standups)  Sprint review  Sprint retrospective 2/18/14 copyright Quazarconsulting.com

13  Availability  Communications  Market awareness  Technical competence 2/18/14 copyright Quazarconsulting.com

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15 Source: http://www.pragmaticmarketing.com/ about-us/framework 2/18/14 copyright Quazarconsulting.com

16 Source: http://www.sequentlearning.com/pm -model.php 2/18/14 copyright Quazarconsulting.com

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18  Vision setter  Product definer  Evangelist  Product expert  Market expert  Translator 2/18/14 copyright Quazarconsulting.com

19  Product definition  Product positioning  Pricing  Profitability  Vendor management  Feature Request management  Competitive analysis  Market analysis  Evangelism 2/18/14 copyright Quazarconsulting.com

20  Research  Communication  Persuasion  Technical  Business 2/18/14 copyright Quazarconsulting.com

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22 Vision Requirements Represent user Stakeholders Acceptance criteria Product Owner 2/18/14 copyright Quazarconsulting.com

23 Vision Requirements Represent user Stakeholders Acceptance criteria Evangelism Market problems Competitive analysis Pricing Channel Launch Promotion Product Owner Product Manager Personas 2/18/14 copyright Quazarconsulting.com

24 ChallengeRecommendation The role of Product Manager is not clearly defined nor understood by the other departments Articulate roles and responsibilities, educate other departments The Product Manager is often assumed to be the one to take the Product Owner role Consider other individuals as Product Owner The Product Manager role is very broadConsider aligning responsibilities by capability and interest (Evangelist, Technical Product Manager, Product Owner, Market Manager) Availability (key to success of the Product Owner) conflicts with Market Expertise (key to the success of the Product Manager) Set defined windows of opportunity – time management is critical. Product Owners often play the role of Scrum Master; Product Managers often play the role of Project Manager Do not make the Product people play the role of the Project people 2/18/14 copyright Quazarconsulting.com

25 ChallengeRecommendation The role of Product Manager is not clearly defined nor understood by the other departments Articulate roles and responsibilities, educate other departments The Product Manager is often assumed to be the one to take the Product Owner role Consider other individuals as Product Owner The Product Manager role is very broadConsider aligning responsibilities by capability and interest (Evangelist, Technical Product Manager, Product Owner, Market Manager) Availability (key to success of the Product Owner) conflicts with Market Expertise (key to the success of the Product Manager) Set defined windows of opportunity – time management is critical. Product Owners often play the role of Scrum Master; Product Managers often play the role of Project Manager Do not make the Product people play the role of the Project people 2/18/14 copyright Quazarconsulting.com

26 ChallengeRecommendation The role of Product Manager is not clearly defined nor understood by the other departments Articulate roles and responsibilities, educate other departments The Product Manager is often assumed to be the one to take the Product Owner role Consider other individuals as Product Owner The Product Manager role is very broadConsider aligning responsibilities by capability and interest (Evangelist, Technical Product Manager, Product Owner, Market Manager) Availability (key to success of the Product Owner) conflicts with Market Expertise (key to the success of the Product Manager) Set defined windows of opportunity – time management is critical. Product Owners often play the role of Scrum Master; Product Managers often play the role of Project Manager Do not make the Product people play the role of the Project people 2/18/14 copyright Quazarconsulting.com

27 ChallengeRecommendation The role of Product Manager is not clearly defined nor understood by the other departments Articulate roles and responsibilities, educate other departments The Product Manager is often assumed to be the one to take the Product Owner role Consider other individuals as Product Owner The Product Manager role is very broadConsider aligning responsibilities by capability and interest (Evangelist, Technical Product Manager, Product Owner, Market Manager) Availability (key to success of the Product Owner) conflicts with Market Expertise (key to the success of the Product Manager) Set defined windows of opportunity – time management is critical. Product Owners often play the role of Scrum Master; Product Managers often play the role of Project Manager Do not make the Product people play the role of the Project people 2/18/14 copyright Quazarconsulting.com

28 ChallengeRecommendation The role of Product Manager is not clearly defined nor understood by the other departments Articulate roles and responsibilities, educate other departments The Product Manager is often assumed to be the one to take the Product Owner role Consider other individuals as Product Owner The Product Manager role is very broadConsider aligning responsibilities by capability and interest (Evangelist, Technical Product Manager, Product Owner, Market Manager) Availability (key to success of the Product Owner) conflicts with Market Expertise (key to the success of the Product Manager) Set defined windows of opportunity – time management is critical. Product Owners often play the role of Scrum Master; Product Managers often play the role of Project Manager Do not make the Product people play the role of the Project people 2/18/14 copyright Quazarconsulting.com

29 ChallengeRecommendation The role of Product Manager is not clearly defined nor understood by the other departments Articulate roles and responsibilities, educate other departments The Product Manager is often assumed to be the one to take the Product Owner role Consider other individuals as Product Owner The Product Manager role is very broadConsider aligning responsibilities by capability and interest (Evangelist, Technical Product Manager, Product Owner, Market Manager) Availability (key to success of the Product Owner) conflicts with Market Expertise (key to the success of the Product Manager) Set defined windows of opportunity – time management is critical. Product Owners often play the role of Scrum Master; Product Managers often play the role of Project Manager Do not make the Product people play the role of the Project people 2/18/14 copyright Quazarconsulting.com

30 We offer results-driven, experiential workshops to build success!!  Team Relationship Strategies  Change Management Series  Leadership Development  Communication Series  Process Improvement  Coaching 01/25/14 copyright Quazarconsulting.com

31 Free Strategy Consultation Contact us at – tracy@quazarconsulting.com tracy@quazarconsulting.com (925) 787-4384

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