1. Enterprise Content Alignment Program October 8, 2014

2. 2 Why are we here today? Because of the large footprint of this effort, ERCOT will need to ensure that program activities are aligned with other projects and initiatives.  Communicate scope  Future activities

3. 3 What is ECAP? The Enterprise Content Alignment Program (ECAP) is a multiphase, cross-departmental effort to consolidate the technology, people and processes used to manage and deliver content in order to address the following High Level Program Goals:  Increase accuracy and consistency of information in support of the ERCOT Market  Improve rate of change affecting multiple systems  Clearly define roles, communication and content management processes  Maximize resources and improve cross-departmental collaboration  Improve ability to locate information  Provide consistent branding and user experiences for all stakeholders

4. 4 Content Management Steering Committee Amy Apodaca Theresa Gage Aubrey Hale John Messer Jamie Lavas David Forfia Candy Clark Ron Henderson Brian Brandaw Dave Pagliai Prod Support Data Services IT Architecture User Experience Communications Application Services Enterprise Info Services

5. 5 External Public Business DriversChannelsAudiences Accurately inform stakeholders about the current state of the ERCOT grid and market Provide ‘Public’ information in order to facilitate the management of all activities associated with the ERCOT market, grid operations and reliability Support the Protocol and Market Guide governance process Support Board, Committee, Sub-Committee, Working Group and Task Force activities Provide access to public reports as defined by ERCOT Protocols Keep Legislators, Regulators and the Media informed via News Releases, Reports and Presentations Attract, develop and retain a highly skilled workforce Foster a positive impression of ERCOT to all stakeholders ERCOT.com Energy Saver Mobile App Social Media FAQ Site RSS Feeds and iCal Subscriptions APIs – Machine to Machine Learning Management System (LMS) Renewable Energy Credits (REC) Career Center Public Notices Market Participants General Public Media ERCOT Employees Regulatory Entities Consultants Vendors External Public content is comprised of the systems, processes and technologies that manage, store and publish content to unauthenticated users in open, unprotected communication channels. ERCOT.com is required by Protocol 12.4 and much of its content is driven by required protocols or binding documents.

6. 6 External Non-Public Business DriversChannelsAudiences Provide ‘Secure’ and ‘Certified’ reports to registered Market Participants in order to facilitate the management of all activities associated with ERCOT markets, grid operations and reliability Accurately inform stakeholders about the current state of the ERCOT grid and market Minimize friction of locating information via consistent user experience and search Support Board, Committee, Sub-Committee, Working Group and Task Force activities Provide access to public reports as defined by ERCOT Protocols MIS EWS/APIs – Machine to Machine MarkeTrak Retail Testing site Secure and Certified Notices Registered Market Participants ERCOT Employees Governmental Agencies (PUCT, TRE, NERC, FERC) External Non-Public is comprised of the systems, processes and technologies that manage, store and publish Secure and Certified content to authenticated users in a secure web portal accessed with digital certificates. (Protocol 12.1)

7. 7 Internal ERCOT Business DriversChannelsAudiences Communicate ‘need to know’ information to ERCOT employees Accurately inform stakeholders about current state of the ERCOT grid and market to ERCOT employees and visitors (TiE Displays) Display tools and information based on employee department and usage history Minimize friction of locating information via consistent user experience and search Intranet Today in ERCOT (TiE) Displays SharePoint Home ERCOT Employees ERCOT Visitors Internal ERCOT is comprised of systems, processes and technologies that manage, store and publish content to ERCOT employees who are logged into the ERCOT network. The Intranet is a curated communication channel that presents ERCOT Employees with information they need to know, when they need to know it and has the ability to actively push content to users.

8. 8 Future Activities Road Map  Capital Projects  O&M Initiatives Project Requests  Branding  Content Management Solution