1. Tuesday 11 th February Break even calculation Improvements to your spread sheet Team meeting with minutes to discuss your costs and selling price.

2. Additional Costing analysis for Museum game Use the following formula, calculate the break even point i.e. how many games you need to sell to get back your start up costs and make the game. Break even = Fixed costs/ Selling price – variable costs (See next slide for each figure) Any games you make and sell over this point will result in a profit, any sales under this will result in a loss

3. How to calculate the elements for your Break even calculation Fixed costs= the one off/ start up costs the business will have. Add these all together. Variable costs= the costs for making one individual game ( raw materials labour etc.) Selling price is the price your team has chosen to sell one game for, based on similar types of games. Obviously you need to cover your variable costs and allow for some profit (hopefully!!)

4. Additions to your power point to present to the “Dragons” Briefly explain how your team decided on the game Identify your competitors and their games (include brief description and selling price) Clearly identify your target market (who your customer is. Give a clear customer profile i.e. age, gender, etc.) Explain your USP Unique selling point(s) Describe your marketing mix (price, product, overview of your promotional campaign and how and where you plan to sell your game)

5. Power point Hints Standardise your background colour Font size and type should be the same throughout Clear layout Not too much text Interesting slides to appeal to the audience. Include some pictures/photos Remember what you are marketing! Is this clear?