1. Information International Associates (IIa) __________________________ How to Improve Data Access and Use An Industry Perspective BISO and BRD Symposium on International Sharing of Scientific Data_______________________________ John Rumble Executive Vice President 19 April 2011

2. IIa Information International Associates The Data Life Cycle 2 Measurement requirements Data collection Data resource development Data resource access Data analysis and visualization Data usage and exploitation User feedback and emerging needs Full Data Life Cycle

3. IIa Information International Associates The Data Life Cycle 3 Measurement requirements Data collection Data resource development Data resource access Data analysis and visualization Data usage and exploitation User feedback and emerging needs Full Data Life Cycle Potential industrial contributions to data access

4. IIa Information International Associates The Data Life Cycle 4 Measurement requirements Data collection Data resource development Data resource access Data analysis and visualization Data usage and exploitation User feedback and emerging needs Full Data Life Cycle Financial support Moral support Knowledge support Data Tools Data Mining Visualization Modeling Value added New needs Potential industrial contributions to data access Instrumentation

5. IIa Information International Associates The Product (Service) Life Cycle 5 Conception Rough Design Final Design Performance analysis (modeling) Prototype Production User feedback and requirements Full Product Life Cycle Performance analysis (testing) Use Failure Retrofitting

6. IIa Information International Associates The Product (Service) Life Cycle 6 Conception Rough Design Final Design Performance analysis (modeling) Prototype Production User feedback and requirements Full Product Life Cycle Performance analysis (testing) Sale and Use Failure Retrofitting Income

7. IIa Information International Associates The Product (Service) Life Cycle 7 Conception Rough Design Final Design Performance analysis (modeling) Prototype Production User feedback and requirements Full Product Life Cycle Performance analysis (testing) Sale and Use Failure Retrofitting Income DataData DataData DataData DataData DataData DataData Data

8. IIa Information International Associates The Product (Service) Life Cycle 8 Conception Rough Design Final Design Performance analysis (modeling) Prototype Production User feedback and requirements Full Product Life Cycle Performance analysis (testing) Sale and Use Failure Retrofitting Income DataData DataData DataData DataData DataData DataData Data The further the data arrow from income, the less industry will pay for data

9. IIa Information International Associates Incentives for Industry Involvement in Scientific Data Activities Potential for increased revenue Intellectual property rights (IPR) Increased market share (greater capability) Goodwill (less frequent in these economic slow times) Technological and scientific insights (think genome) Greater technological and scientific competence Customer expectations (pressure to participate in professional societies) Influence in standards development Industry accepts open access for publicly funded data 9

10. IIa Information International Associates Information International Associates, Inc. (IIa) 104 Union Valley Road Oak Ridge, TN 37831 865-481-0388 (Main Office) 865-481-0390 (Fax) http://www.iiaweb.com Dr. John Rumble 301 502 5729 jrumble@infointl.com 10