1. October 10, 2007 Quality of Service and Customer Services Colombia Juan Carlos Arjona, Commercial Vice President

2. High Quality for Customer Service 2 Company of the Future - Vision Current Business Improvement time Results Today Strategic Support Strategic Objectives Key Factors Strategic Outlook 2012 – Deceval in the future

3. High Quality for Customer Service 3 Strategic Outlook 2012 – Vision Corporate Vision – A dream for the future To be recognized by our interest groups (customers) as experts in obtaining comprehensive solutions for the management of instruments that are representative of their rights.

4. High Quality for Customer Service 4 Provide an excellent service, thereby satisfying our customer’s needs at the highest achievable level. 1 Strategic Outlook 2012 OBJECTIVES DESIGNED FOR THE CUSTOMER Reach high technology standards in order to provide our customers with an efficient and safe system that will support the fluidity of the market. 3 Design a business strategy based on continuous improvement in our processes, products and services. 2 Obtain economic and financial results that will guarantee a sustained long term profitability for the shareholders. 5 Provide Human Resources with the necessary skills to improve the performance of corporate responsibilities in order to carry out the strategies. 4

5. High Quality for Customer Service 5 Personal-Values Personal-Values Technical-rational Values Technical-rational Values Trust (4.68) Security (4.74) Sobriety (4.68) Planning for the Future (4.47) Expectations – Personal & rational Communications (4.27) Technology (4.35) Diverse products (4.26) Coverage (4.24) Fees (3.52) Soundness (4.66) Source: CDM Market research company Deceval’s Image and Services Rating Excellent Very Good Fair

6. High Quality for Customer Service 6 AVERAGEAVERAGE 54% 3% 43% IMPROVED NO CHANGE WORSE 43%No change 54%Improved 3% Worse Deceval’s Service Satisfaction Index

7. High Quality for Customer Service 7 Customers Customer Service Focus at Deceval Issuers Shareholders Direct Depositors Indirect Depositors Shareholder’s Office Web Site Help desk Call center Point of contactFeedback Customer services Management Claims Against Deceval Against Customers Commercial calls Call center Commercial calls

8. High Quality for Customer Service 8 Objectives are quantified by the company’s Balanced Score Card and consistent with its business strategy 2007 - 2012 1. Customer satisfaction. OBJECTIVE 2. Strengthen and enhance existing products 3. Design new products and services. 5. Strengthen Human Resources 4. Technological enhancement Objectives Designed for Customers

9. High Quality for Customer Service 9 Development of New Products and Services 2007 Avance entregables Tiempo Implementación Dematerialization of promissory notes Back Office of joint portfolios Service for temporary securities lending Product for private equity funds Trade in the secondary OTC market Dematerialization of invoices “Development of products and services designed to fit the needs of the market and of our customers”

10. High Quality for Customer Service 10 Strengthen and Enhance Existing Products 2007 Management of complete TES Enhance the delivery versus payment unit Implantation of the national numbering agency Management of all international securities, establishment of custody services and the development of associated complementary services (Securities lending, currency conversion, reinvestments, repos, short term investments, trade of foreign securities in Colombia) Products and Services “Enhancement of current products and services in order to meet market and our customer’s needs”

11. High Quality for Customer Service 11 Technological Enhancement “Provide our customers with an efficient and safe system supporting the market’s liquidity.” Development and launching of the Core System with the Java J2EE Platform Activities SIID System converted and implemented in accordance with the foreseen timetable Objectives Alignment with Corporate Strategic Planning and the adoption and design of an IT IT Governance model for the company Developing the program for technological enhancement for 2007

12. High Quality for Customer Service 12 Enhanced Human Resources Aligning Human Resources with Deceval’s strategies in the following fields: “Human Resources, well trained in corporate responsibilities in order to provide an excellent customer service.” Management by areas of responsibility Training and company environment Satisfaction Structure