1. mHealth App Stores for Hospitals, Clinicians, and Patients

2. Mobile Health Market is Taking Off Now
$718 Million in 2011
Generated by health apps and mobile health devices (research2guidance)
63% of physicians are using mobile health solutions that are not connected to their practice or hospital (PWC)
85% of patients want to receive their mHealth apps from their healthcare providers and the clinicians that they trust (PWC)
11% Increase in pharma mobile projects since ’06 (E&Y)
30% US Physicians w/ and iPad (Manhattan Research)
31% Medical Device patents that include wireless (CC)
35% US adults with a smartphone (Pew)
$84M 2010 sales for medical apps (Kalorama)
600M health apps downloaded in 2012 (Pyramid)
How will you tap into your staff’s and patient’s mobile devices?

3. We are here to help providers with an mHealth Strategy
Happtique’s Mission
Become the go-to destination for healthcare professionals for learning about and purchasing mobile Health (mHealth) apps, devices, and solutions
Help the worldwide medical community lower the cost of healthcare while simultaneously improving the quality of care and the quality of life through the use of mobile technologies
Provide a simple yet effective means of prescribing mHealth technology to patients by their care providers that will improve their condition
We are here to help providers with an mHealth Strategy

4. 4 Problems Poor Health App Categorization
Can’t Provide and Manage Apps & Devices for Staff
Don’t Know the Quality of Apps
Providers Can’t Provide Apps to Patients

5. CERTIFICATION PROGRAM
1 Solution
CURATION
ENTERPRISE EDITION
CERTIFICATION PROGRAM mR X
Leadership in cost reduction and achievement of outcomes are vital
mHealth is a pathway to this Leadership

6. 3 Products - 3 Markets Served
Enterprise Edition
Empower healthcare enterprises to leverage mHealth technology to improve the quality of care while reducing costs
Professional Edition
Provide access to mHealth technology for individual healthcare professionals
Patient Edition
Enable patients to help manage their own health using mHealth technology in partnership with their healthcare providers

7. Your own Hospital Branding
Hospital Substore
Your own Hospital Branding
Private Catalog

8. mRx – Prescribing Health Apps
Buttons on menu bar to share and prescribe an app
Sends a mobile app prescription to the patient after confirming physician’s license details and signature via
Patient includes insurance and co-payment details
Automatic app payment via co-pay, credit card and insurance reimbursement
Patient receives with app link
mRx

9. iTunes Curating and Indexing
Apple App Store and Android Marketplace
Happtique Professional Catalog
150+ Clinical Topics
150+ Professional Audiences
35,000+ Apps
10,000+ Apps
Health & Fitness
Medical

10. App Certification Program
Blue Ribbon Panel Physician-Nurse-mHealth Technologist-Patient Advocate
App Certification Review Board
Nurse Reviewers
Physician Reviewers
Other Specialist Reviewers
Set Standards for App Certification
Implement Program and Oversee Reviewers
Review Apps

11. Happtique Vision Execution
We provide cloud services that enable healthcare providers to tap into the mHealth eco-system to:
quickly deploy your mHealth strategy
connect your staff, patients, and payers through the cloud
provide you with the catalog of quality off-the-shelf apps that you can leverage
project you as a leading-edge Healthcare provider
Physicians
Insurance Plans
Patients
Providers
Apps
mRx
Developers
mHealth
Apps

12. Happtique in the Market
Our Customers

13. Paul Nerger CTO, Happtique, Inc. pnerger@happtique.com