1. Market America Annual Convention August 8-11

2. Market America Aloe vera Cleopatra Meets the R&D Chemist

3. Market America In the beginning… Whoever had the best story about Cleopatra earned the business; then we had testimonials and anecdotal evidence

4. Market America Today science has caught up with testimonials and we have real science to back up what we have been saying for years.

5. Market America Aloe Science Marked Increase in Research From 1945-1950 there were a handful of papers published regarding Aloe vera From 1995-2000 there were 150 papers From 2000-2005 there were over 300 papers

6. Market America Aloe vera Whole Leaf and Aloe vera Gel What is the difference?

7. Market America Aloe vera Whole Leaf As the name implies the entire leaf for is processed The leaf is ground up and any little bits and pieces of leaf rind are removed using coarse filtration

8. Market America Aloe vera Gel The leaves are stripped of all the green rind before processing. The same filtration process begins

9. Market America Aloe vera Whole Leaf and Aloe vera Gel What is contained in Aloe vera Gel is in Aloe vera Whole Leaf However, what is contained in Aloe vera Whole Leaf is not necessarily in Aloe vera Gel

10. Market America All Aloe vera is NOT alike!! Over the years many Aloe products have been tested Some are of good quality Some are over-processed Some are watered down At least one is water Always ask: Is this company a member of the IASC? Is this product certified by the IASC? Has the bio-activity been retained?

11. Market America

12. Supporting Digestive Health Jeffrey Bland, Ph.D., Linus Pauling Institute of Science & Medicine, Preventative Medicine 1985 Effect of Orally Consumed Aloe vera Juice on Gastrointestinal Function in Normal Humans Improved bowel motility Decreased stool specific gravity Reduced bloating after meals Reduced flatulence

13. Market America Supporting Digestive Health Effect of aloe (Aloe vera barbadensis Mill) on healthy adult volunteers; changes in urinary composition Significantly increased urinary citrate excretion Significantly increased Permissible Increment in Calcium (PI Ca), and Permissible Increment in Oxalate (PI Ox) Potential for preventing kidney stone formation

14. Market America Supporting Digestive Health Changes in urinary compositions among children after consuming prepared doses of Aloe vera Significantly increased urinary citrate excretion Significantly increased Permissible Increment in Calcium (PI Ca), and Permissible Increment in Oxalate (PI Ox) Potential for preventing kidney stone formation

15. Market America A Single Center, Double-Blind, Placebo Controlled Human Test to Evaluate the Efficacy and Safety of Aloe regarding the Immunity Enhancing Effect Dept. of Family Medicine, The Catholic University of Korea Results show that the product enhanced the immune system by a non specific mechanism including an increase in HLA class II antigens and the activation of natural killer cells. Consuming Aloe vera stimulates macrophage Simply stated: consuming Aloe may enhance the immune system

16. Market America A Pilot Randomized Placebo Controlled Trial of 2 Aloe vera Supplements in Patients with pre- Diabetes/Metabolic Syndrome UC Davis Medical Center, CA Significantly improved glycemic control in patients with metabolic syndrome Average total Cholesterol dropped from 206 to 186 Average LDL dropped from 135 to 118 Significantly reduced fasting blood glucose

17. Market America Evaluation of oral intake of an Aloe vera product on the functionality of human skin as assessed by the Korean Food and Drug Administration (KFDA) The study showed a significant increase in skin elasticity

18. Market America Many in vitro and animal studies have been done and have shown Aloe vera, when taken internally to have benefits for the skin Positive influence on the synthesis of glycosaminoglycans (GAG’s) Increase collagen content Influence’s wound healing

19. Market America Effect of Aloe vera preparations on the human bioavailability of vitamins C and E The results indicate that Aloe vera improves the absorption of both vitamins C and E. The absorption is slower and the vitamins last longer in the plasma when taken with Aloe. Only known supplement to increase absorption and should be considered as a complement to them

20. Market America Effect of Aloe vera preparations on the human bioavailability of vitamins C and B-12 A similar study was repeated at the University of California, Davis with the same results. The UC Davis study also showed Aloe vera significantly increased plasma ORAC. Both studies were funded by the IASC

21. Market America Aloe vera Worldwide The amount of Aloe vera research is growing The awareness of Aloe vera is growing New and different products containing Aloe vera New growers and suppliers of Aloe vera More misleading information being spread More gimmicks being used

22. Market America If you are going to consume Aloe vera, why not have the Aloe vera that research scientists are using?

23. Ultimate Aloe ® Juice is a rejuvenating tonic made from 100 percent aloe vera, 50 percent aloe concentrated powder, more than 200 nutrients, enzymes, vitamins and minerals, including 13 of the 17 essential minerals needed for good nutrition. Flavors include Natural Aloe Flavor, Cranberry-Apple, Strawberry-Kiwi, and Pomegranate. Ultimate Aloe

24. Four Flavors! Natural Aloe Code: 1280/1280NM Cranberry Apple Code: 1282/1282NM Strawberry Kiwi Code: 1285/1285NM Pomegranate Code: 1287/1287NM DC: $17.95; SR; $24.95; BV 13