1. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. USi’s Knowledge Portal Endeca Case Study Presented by Toby Ford CTO, AT&T Hosting & Applications Services

2. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 2 With the acquisition of USi, AT&T expanded its participation across the IT services spectrum Infrastructure Focused Application Focused Colocation Managed Services Global data network and IDC footprint Broad suite of IT infrastructure support services Advanced capabilities such as virtualization and Visualizer maps Linkage to AT&T security, consulting, VPN, transport and other services Enterprise, eCommerce and Messaging application outsourcing eCommerce custom development and hosting Business advisory and application- specific professional services Software-as-a-service enablement Professional Services Managed Application Outsourcing

3. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 3 USi’s Knowledge Management History Primary Impetus circa 2004 Reduce Labor Cost through Automation and Knowledge Management Capturing our Intellectual Capital and Property – Stored in Enterprise Applications, Document Repositories, Wiki, Operational Support Systems – Required additional storage of data in new official FAQ or terms application Finding data faster from numerous disparate systems

4. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 4 USi’s Background in Data Integration, Knowledge Management, and Search Selling Enterprise Application Integration – Doing EDI -> EAI -> Web Services for 10s of clients – WebMethods Partnership Selling Enterprise or eCommerce Search – Applying search techniques to catalogs or intranet websites or document repositories Selling KM thru Enterprise Applications and Integrations

5. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 5 Evaluations of Knowledge Search Approaches Typical Enterprise Search Options Integration Type thru overlay or directly Crawler/Index Type Self built via Meta-data approach – Build Meta-schema, integrate, presentation Atypical Enterprise Search Options Self built via Iterative Integration, Search Driven Methodology

6. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 6 Initial Evaluation issues Working out Meta-data issues is hard Working out System Integrations is hard Enterprise Applications aren’t web crawler friendly “Magical” data inter-workings aren’t apparent a priori

7. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 7 Choosing Endeca Experience using Endeca with eCommerce Catalogs Impressed with Refinements & Dimension driven search Impressed with Speed of Searches Flexible and Easy to Implement

8. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 8 Building the USi Knowledge Portal Wanted Google Simplicity, followed Google Philosophy – The interface is clear and simple. – Pages load instantly Utilized the training and development tools provided by Endeca Utilizing simple page design, Tomcat/JSPs, agile SDLC, and one developer over 6 months

9. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 9 Data “Pipelines” PeopleSoft CRM PeopleSoft HR Skills Module PeopleSoft FIN USiOasis iChanges - Change Management Tool USi Contract Application MRDB USiOasis CMDB - Devices and Client Solutions eRoom Atlassian Confluence Salesforce.com Developed special Terms application for managing official USi Terms Working on official USi FAQ/Q&A answer database now

10. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 10

11. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 11

12. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 12

13. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 13 Project Conclusion Implementation Short, iterative “Beta” releases works well Promotion and Training necessary for the easiest to use interface Support Feedback on Data Quality and Typical Search patterns is essential Awareness of “Data Life-cycle”; Data Source Support required “Virtual Auto Generated Data Integrations and/or Reporting” in tool have led to interface improvements and integration enhancements via iterative, user driven feedback

14. © 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. USi is a registered trademark of USinternetworking, Inc. Page 14 Business Conclusion Support people have faster direct access to information from many sources Less time searching for key data points Reducing redundant efforts and data Reporting on business in general; skill, location, solution health, support trends, etc.