1. Intelligent Media Systems & Services Laboratory (imss) Informatics Research Centre, Computer Science Department School of Systems Engineering University of Reading, UK http://www.irc.reading.ac.uk/imss/index.htm atta.badii@reading.ac.uk http://www.irc.reading.ac.uk/imss/index.htm atta.badii@reading.ac.uk

2. Architectures for Semantic Integration-and-Continuity (I & C) Reconfigurable personalised service-oriented software engineering P2P networked services, ad-hoc teams knowledge services support Agent technologies and collaborative-creative computing Dynamic trust, advocacy and privacy enhancing technologies Technology-enhanced learning and creativity acceleration Enterprise Application Integration, System Testability Frameworks Dynamic QoS evaluation, Living Lab/E&AR evaluation approaches Tools for online self-report, opinion mining (the PopEval Family) Technology Diffusion & Appropriation, User-Intimate Co-Design Secure AAA – Identity Management, Device Interrogation Workflow-embedded knowledge management and CBR Multi-channel cross-media production and distribution Neuro-genetic techniques for large scale pattern recognition Social-Solution Technologies

3. Partner in the EU FP6 Flagship IP AXMEDISAXMEDIS Leading the R&D on the Axmedis Workflow Integration, Leading a number of UK-EPSRC-funded Research Networks: EPSRC Research Network on IS Evaluation & Enterprise Integration (NISE, Steering Board member)NISE EPSRC Research Network on E-Government IS Evaluation (EGISE, Steering Board Member)EGISE Network of alliances with industry and public sector gateway organisations Good access to key user groups ie the young + senior citizens & Local and central government administration; Linking in special testbeds to strengthen systems evaluation Strong research links in North America, Europe, China, Australia Imss

4. Application Areas: Creative Collaboration Framework Reference Semantic Architecture Layers Ontology engineering, methods, tools, testability and evaluation frameworks to support collaborative-creativity spaces: Generalisation ontologies and ad-hoc team semantic models to support accelerated creativity, productivity, dynamic trust and relationship building Semantic-cooperative standards /profiles/behaviour-based models Service identification, innovation, description, selection and bundling Personalised secure identity management, environment assessment tools Social network analysis and negotiation Interrogation and/or online self-report, opinion mining and visualisation workflow-embedded knowledge integration services, creativity-productivity evaluation Testability Frameworks and Experience-and-Application based deep usability relationships modelling, dynamic socio-technical evaluation

5. 4G-capable dynamic local and global trust–aware collaborative- creativity environment. Supported by ad-hoc service composition and semantic modelling of ad-hoc teams, adhoc outsourcing and dynamic QoS optimisation. SLA negotiation, service selection, match-making, bundling and contracting to provide seamless semantic- cooperative and workflow-embedded knowledge services in support of P2P networks, nomadic workers and distributed communities of practice and/or citizens generally at their mobile homes/offices and mobile leisure. e-Manufacturing, e-Participation, e-Health, e-Learning Application Areas: