1. + Rotary Awareness Michelle M. Maresh-Fuehrer District 5930 Rotary Awareness Chair RAChair@rotary5930.org

2. + The Problem: Less new members than previous years Lack of member retention Increase in “competition” What makes Rotary different from other service clubs?

3. + Rotary Awareness Objectives To strengthen the image of Rotary in District 5930 areas To reduce misconceptions about Rotary To gain public awareness of Rotary’s purpose/projects To entice young professionals to join Rotary To serve as a support to membership with outcomes

4. + Rotary Awareness Committee 5-member committee: Rotarians aged 21-35 Professional qualifications in PR/related field Members from each hub: Victoria (Areas 1 & 2): VACANT Corpus Christi (Areas 3, 4, 5, 6, & 7): FILLED Brownsville (Area 8 & 9): VACANT McAllen (Area 10, 11, & 12): VACANT Laredo (Area 13): VACANT Do you or someone you know have an interest in joining us?

5. + Rotary Awareness Committee Procedures: Establish committee Create, pilot, & distribute survey Create district-wide campaign Work with college/university PR courses in District areas Judge student campaigns & select winner Implement student campaign ideas Evaluate both campaigns

6. + Rotary Awareness Timeline Draft Current:Finalize Committee Membership October 2013-January 2014Draft, pilot, & distribute survey January-FebruaryAnalyze data, discuss implementation February-MarchApply for grant to implement March-JuneContact PR professors from areas July 2014-May 2014Implement campaign August 2014-May 2015Collect PR campaigns June 2015Evaluate campaign; judge class campaigns July 2015-May 2015Implement classroom PR campaign June 2016Evaluate PR campaign

7. + General PR Principles Abuse Rewards Participation Cheerleading

8. + Internal Strategies Member Relations Participation Feedback Research Updated Materials

9. + External Strategies Members as “Goodwill Ambassadors” Investor Relations Reports of Donations Community Relations Partner with community organizations Media Relations Updated Materials

10. + Your Ideas? What are some ways that you might strengthen internal PR for your club? Participation Rewards Gathering feedback from current members Generating new members What are some ideas that you have for external PR? Cheerleading Organizations to partner with? Local area projects to take on? Relevant stories for media? Social media news/campaigns?

11. + Updates to Rotary PR Guidelines New logos/graphics New Pantone color palette New typography For more information: https://www.rotary.org/myrotary/en/help-strengthen-rotary’s-image

12. + Examples