2. Aims and objectives Aim: Know of a range of approaches to resolving social complexities Objectives: Identify a range of community project ideas Relate the projects to potential outcomes within the community Evaluate the viability and credibility of the business model to generate funding

3. Schedule for today Initial product design - 13:30 – 14:00 More info – Presented – 14:00 – 14:20 Individual presentation of ideas – Groups meet Ian – 14:20 – 15:15 Production and operations – 14:20 – 14:40 Marketing - 14:40 – 15:00 Finance – 15:00 – 15:15 Presentation of ideas – small group schedule – Home work

4. Initial product design Work in pairs to generate a business idea. Write you ideas down on an A3 sheet.

5. Initial product design: You need to consider Define the project: “Start with a cogent and concise one sentence statement of the business idea. A sentence that is so clear and appealing that the reader can immediately visualise or see the business”.

6. Initial product design: You need to consider Short term impact: Increase social activity for social users Skill development Long term impact: Movement into less supported living? Qualifications? Generate funding to pay for other services?

7. Product or Service Aims and objectives of the project: What is the project hoping to achieve? Who will they be working with? What are the steps will you take to get there? What it will be used for? What makes your project unique or distinctive advantages? What could go wrong with the project?

8. Reaching the market How will you price your product? What will it cost you? How will you promote the product? Word of mouth Flyers Website Special events

9. Finance – Don’t get too detailed! Fundraising strategies: Grants from the government? Self funding? Private funding? Research and identify sources of potential funding Attendance at the centre will generate funding, therefore you should focus this section numbers of people using the service How much money do they currently make? - look on charity commission website.

10. Individual presentation of ideas – small group schedule Which order should with run with? Please present a 10 minute presentation regarding you business idea. Include the main sections that we have covered today.