1. 2002/12/117APEC Workshop on e-learning and Digital Libraries 1 Digital Archives and the Digital Content Industry Jieh Hsiang Professor of the Dept. Computer Science and Information Engineering, National Taiwan Univ. Hsueh-hua Chen Professor of the Department of Library and Information Science, National Taiwan Univ.

2. 2002/12/117APEC Workshop on e-learning and Digital Libraries 2 ROC’s view of the Digital Content Industry The digital content industry is chosen as one of the most promising industry in the Six-year National Development Plan. Two TrillionTwo Stars Color-image display semiconductor Digital content Biotechnology Each industry’s value exceeds one trillion Promoting the most promising industries

3. 2002/12/117APEC Workshop on e-learning and Digital Libraries 3 Towards a Digital Taiwan – The e-Taiwan Program e-Taiwan Six million families with broadband e-business e-govern -ment e-trans -portation e-life Budget (6 years): 36,630,000,000 NTD (ca.US$1,000,000,000) Value of industry: 100 billion NTD 20,000 new jobs

4. 2002/12/117APEC Workshop on e-learning and Digital Libraries 4 數位內容產業 Movie Industry Digital Content Industry Digital Content Industry TV Industry Transportation industry Transportation industry Entertainment industry Entertainment industry Extended products (toy,book) Extended products (toy,book) Music Industry … Health and Medical industry Health and Medical industry TV Digital Storage Education Industry Education Industry Publishing Industry Publishing Industry Cable TV Internet Digital Broadcasting Satellite Communication Movie Wireless internet The Domain of Digital Content Industry Data resource ： Industrial Development Bureau, Ministry of Economic Affairs, R.O.C

5. 2002/12/117APEC Workshop on e-learning and Digital Libraries 5 The Domain of Digital Content Industry Digital storage broadbandDigital TVWireless Digital Content Game Digital Archives Animation Education software Game Digital Archives On-line education Animation Internet Movie Broadcasting E-book Interactive program Game E-business Life info Financial service E-book content Hardware and software Internet/media Digital content Digital content Data resource ： Industrial Development Bureau, Ministry of Economic Affairs, R.O.C

6. 2002/12/117APEC Workshop on e-learning and Digital Libraries 6 Two Main Programs in Taiwan for Building Digital Archives National Repository of Cultural Heritage (NRCH) Council for Culture Affairs (2001~2006) National Digital Archives Program (NDAP) National Science Council (2002~2006)

7. 2002/12/117APEC Workshop on e-learning and Digital Libraries 7 Structure of NDAP Organizational Chart of NDAP Steering Committee Principle Investigator Advisory Board Director of Prorgam Office Board of Directors Evaluation Board Board of Organization Project Directors Content Development Division Technique R/D Division Application and Services Division Promotion and Training Division Secretariat & General Support Figure: NDAP organization chart

8. 2002/12/117APEC Workshop on e-learning and Digital Libraries 8 Major Content Holders in NDAP National Palace Museum National Central Library National Bureau of Historical Archives Office of Taiwan Provincial Archives Academia Sinica National History Museum National Museum of Natural Sciences National Taiwan University

9. 2002/12/117APEC Workshop on e-learning and Digital Libraries 9 Digital Outcome of NDAP For public info system For market Dark archives Archival grade ： –Dark archive, not open Industrial grade ： –For commercial use (for sale) Public grade ： –Available to the public for free

10. 2002/12/117APEC Workshop on e-learning and Digital Libraries 10 How to Use Digital Archives? Database Of Digital Archives direct access Digital museums E-learning Games 、 CD value- added

11. 2002/12/117APEC Workshop on e-learning and Digital Libraries 11 How to use Digital Archives Original Artifacts Digital Archives Cultural industry Content industry Software industry Other industries related to DC Education and Learning Research Public information system Improving competition, production and creativity. Government General public

12. 2002/12/117APEC Workshop on e-learning and Digital Libraries 12 Valuable Cultural Artifacts Digital Archives Commercial Products Digitization process Value adding process

13. 2002/12/117APEC Workshop on e-learning and Digital Libraries 13 Application and Service Division (APS) The bridge between the content holders and industries. Ultimate goal: Create a market for digital archives Content Industries Content holders APS Division

14. 2002/12/117APEC Workshop on e-learning and Digital Libraries 14 Application and Service Division (APS) We need to know –What contents are available from the content holders –What does the content industry need –How to improve the communication mechanism between industries and content holders? –How to make digital archives accessible and marketable? –How to promote the industrial and academic use of digital archives? –How to promote the growth of the market?

15. 2002/12/117APEC Workshop on e-learning and Digital Libraries 15 Strategy Four stages: 1.Match making: ”Creative application of Digital Archives” (2003 -- 06) 2.Building a transaction mechanism (2004 -- 05) 1.Strengthening the environment of the digital content industry (2005 -- 06) 2.Promoting the digital archives’ market. (2006)

16. 2002/12/117APEC Workshop on e-learning and Digital Libraries 16 Two main missions APS 2003 No.1: Promote the digital archive market (DAM) No.2: Provide funding for projects on the Creative Applications of Digital Archives Initiative (CADA)

17. 2002/12/117APEC Workshop on e-learning and Digital Libraries 17 DAM –Survey the current status of digital content industries in Taiwan and aboard –Design strategies to promote the digital archive market –Provide communication channels for content holders and industries –Assess the transaction mechanisms of digital archives –Collaborate with other agencies to promote the digital content industry CLICK

18. 2002/12/117APEC Workshop on e-learning and Digital Libraries 18 Survey and Research About Taiwan: –Survey the development of digital content industry –Study the technologies and possible business models of digital content transaction –Investigate possible applications of digital archives and forecast the growth of the digital archive market –Visit different companies to understand their directions and needs

19. 2002/12/117APEC Workshop on e-learning and Digital Libraries 19 Survey and Research Other countries 1.Japan, U.S., Canada, Britain, other European countries 2.Subjects of study Digital archive programs and projects Development of digital content industry Other content industries closed related to digital archives (image bank, publish, e-learning, music, game, animation, movie, etc) DRM Technology (designed for transaction) content ID, rights management, metadata, design of transaction mechanism, laws related to digital content BACK

20. 2002/12/117APEC Workshop on e-learning and Digital Libraries 20 Provide Communication Channels Held several warm-up meetings to introduce NDAP activities and contents to the industry Visited dozens of companies in Taiwan to understand their strength, directions, and needs Participated in joint seminars with the industry to understand their strategies and development

21. 2002/12/117APEC Workshop on e-learning and Digital Libraries 21 Transaction Mechanisms of Digital Archives Organized a seminar series to discuss issues on digital content transactions Participants include representatives from – government (Taiwan Network and Multimedia Industry Promotion office, Science and Technology Law Center) –industries (digital music, e-book, image bank) –Academia (computer science, library and information science, business administration)

22. 2002/12/117APEC Workshop on e-learning and Digital Libraries 22 Cooperation with Related Agencies Taiwan Network and Multimedia Industry Promotion Office, MOEA –Invited their deputy director as our consultant –Collaborated on contests using digital contents Science and Technology Law Center, III –Study copy/usage right issues of digital content National Science and Technology Program Office for e-Learning

23. 2002/12/117APEC Workshop on e-learning and Digital Libraries 23 Public content Private content The center for digit content transaction Raw material Final product Transaction of Content (license) Transaction of Content (royalty free) Copyright Clearance Center Interface for buyer Transaction modle1 Transaction modle2 Transaction modle1 3 Transaction modle1 4 Buyer The Prototype of the Digital Content Transaction Platform BACK

24. 2002/12/117APEC Workshop on e-learning and Digital Libraries 24 CADA (Creative Applications of Digital Archives) Initiative 1998~2003 : Digital Museum Initiative (academia) 2003~2006: Creative Applications of Digital Archives Initiative (academia/industry/content providers)

25. 2002/12/117APEC Workshop on e-learning and Digital Libraries 25 Digital Museums 1)Digital Museum Initiative 1998~2002 Projects funded Literature and Art: 4 Social Sciences: 12 Natural Sciences: 5 Life and Medical Sciences: 4 Architecture and Geography: 3 Supporting Technology Development: 6

26. 2002/12/117APEC Workshop on e-learning and Digital Libraries 26 Current Work on DMI Wrapping up the program Planning an exhibition of all results Building a integrate website to preserve all the digital museums Publishing a book called “Museum in My Home” summarizing the results

27. 2002/12/117APEC Workshop on e-learning and Digital Libraries 27 Creative Applications of Digital Archives Initiative APS Division CADA Initiative proposal Content holder industryscholar cooperation Goal: Encouraging the industrial/academic collaboration in adding commercial value to digital archives. Budget : $58,000,000NTD ($1,657,000 USD), expect to support 10 projects

28. 2002/12/117APEC Workshop on e-learning and Digital Libraries 28 CADA Initiative What we expect from the projects –Focus on the value-adding process, including: The creative process New technology in applying DA New business model, new transaction mechanism) Evaluation of commercial value –Emphasize on the process, not end product (although won’t mind if some hot items come out of it).

29. 2002/12/117APEC Workshop on e-learning and Digital Libraries 29 CADA Initiative Each project must involve –Academia/industry/content provider – Academia/industry –Content provider/industry

30. 2002/12/117APEC Workshop on e-learning and Digital Libraries 30 CADA Initiative Who gets what (IPR of outcome) –The rights belongs to the executive units. –NDAP reserves the right of usage during the executive period of NDAP

31. 2002/12/117APEC Workshop on e-learning and Digital Libraries 31 CADA Initiative We held three public meetings announcing CADA –Taipei:10/25, around 250 participants –Taichung:11/6, around 120 participants –Kaohsiung : 11/8, around 100 participants Presentation and demo –Presentation: 9 main content providers –Demo: 9 main content providers plus companies with technology

32. 2002/12/117APEC Workshop on e-learning and Digital Libraries 32 Conclusion Digital archives of cultural heritage should have commercial value. (Education is one obvious market, but there should be more.) Government can (should) provide funding to encourage industry/academia/content provider collaboration to expedite the process Two critical issues: business model and IPR