1. Опыт лидеров: особенности лучших практик годовых отчетов западных компаний 14 ноября 2013 года, Эксперт РА Сергей Масленников

2. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Best practice trends in FTSE 100 reporting 8 years of research into best practice trends Over 300 data points are used to collect information on each report 350 annual reports are analysed each year 2

3. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Provide a clear and concise overview of what they do Provide a clear and concise overview of where they do it Make the Company business model clear Setting the scene Business model provides more depth 21% 53% 31% 98% 85% 3 79% 41% 97% 10% Provide a clear and concise overview of what makes them different Rus FTSE

4. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Outline the impacts of industry and market trends Discuss market trends within their industry Discuss macro-economic trends Present a forward-looking orientation Market and outlook Market discussions validate management decisions 90% 79% 100% 80% 4 48% 72% 52% 86% Rus FTSE

5. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 CEO’s set up the strategic themes in their statements Clearly set out vision Clearly set out strategy Chairmen report personally on governance in their statement Leadership Greater strategic clarity 92% 98% 74% 5 50% 21% 55% 86% 28% Rus FTSE

6. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Provide a discussion around 'creating value' Report on strategic objectives Strategic objectives are supported by KPIs Strategic objectives are linked to risks Strategy More meaningful focus on the long term 72% 43% 27% 90% 6 76% 28% 10% 24% Rus FTSE

7. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Make a direct link between KPIs and strategic priorities Use KPIs as a tool for measuring strategic progress Discuss whether targets have been achieved Identify non-financial KPIs 74% 28% 72% 43% Performance Improving accountability 7 14% 26% 7% Rus FTSE

8. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Discuss the process of risk identification Provide a clear discussion of risk management Describe potential impacts Risk Leaders continue to innovate 93% 38% 99% 8% 8 45% 76% 85% Rus FTSE

9. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Demonstrate sustainability as integral to group strategy Identify material issues Refer to stakeholder engagement CEOs discuss sustainability in their statement Sustainability The path to greater strategic integration 39% 73% 63% 9 38% 34% 33% 28% 45% Rus FTSE

10. ©Black Sun plc 2013www.blacksunplc.com©Black Sun plc 2013 Our latest research 8 th Edition of the Complete 100 – ‘Capturing Value’ Key themes Focus on value creation Concise and strategic Improved connectivity More meaningful focus on the long term Greater strategic integration of sustainability Market discussions validate management decisions 10