1. 1 CS5038 The Electronic Society Lecture 0: Introduction to CS5038 Course Organiser: Frank Guerin E-mail: fguerin@csd.abdn.ac.uk Course Website: www.csd.abdn.ac.uk/~fguerin/teaching/CS5038

2. 2 Outline of Course Topics 1.e-Business Models, impact on organisations, digital economy 2.Retailing; Serving the Customer: consumer behaviour, personalisation, market research 3.Online Advertising; B2B models and services: marketplaces, exchanges 4.Online Auctions, e-Business strategy 5.Legal and Ethical issues, Intellectual Property 6.e-Health, e-Science, e-learning, Other services 7.Security, Crime 8.Communities, Online Gaming 9.Further Legal Issues; Computer misuse, Liability for Software Failure 10.e-Government, e-Voting 11.Impacts of the Internet on Society, Globalisation, Digital Divide 12.Mobile and Ubiquitous computing, future trends

3. 3 Text Books http://www.csd.abdn.ac.uk/~fguerin/teaching/CS5038/information/

4. 4 Course Components

5. 5 ExamExam in January – 75% of mark *closed book* Teaching Assessment Lectures MCQs & TF Practicals / Tutorials Seminars Literature Survey - due 14th December 4pm Work as groups (2-3-4) One overview article + oral presentation (groupwork) -> 10% Two individual articles (approx 2000 words each) -> 15% Total: 25% of mark

6. 6 Introduction: What is eSociety About?

7. 7 Electronic Technology Human Society

8. 8 Some definitions… Technology: the art or science of applying scientific knowledge to practical problems Technology: a broad concept that deals with a species' usage and knowledge of tools and crafts, and how it affects a species' ability to control and adapt to its environment Society: an extended social group having a distinctive cultural and economic organization Society: a grouping of individuals, which is characterized by common interests and may have distinctive culture and institutions.

9. 9 Technological and social developments through the ages…

10. 10 Technological and social developments through the ages… Development of farming

11. 11 Technological and social developments through the ages… Settlement

12. 12 Technological and social developments through the ages… Settlement They interact and feed each other – technological and social development

13. 13 Technological and social developments through the ages… Development of money

14. 14 Technological and social developments through the ages… Specialisation

15. 15 Technological and social developments through the ages… Specialisation Some unexpected, like traders

16. 16 Technological and social developments through the ages… Development of Writing

17. 17 Technological and social developments through the ages… Specialist knowledge Mathematics Scribes Education Classes … So technology is the motor for major social changes Now technological change is so fast and profound  interesting times for society We are only at the beginning of this social change

18. 18 phone screens fast data transmission and processing large databases search Encryption Specific technologies were necessary for specific sectors Sometimes one is driving the other Much has been discovered very recently

19. 19 Freedom of information Censorship Freedom of speech Blogging Technology provides a new opportunity + society makes use of it (in unforeseen ways) =Society changes Society has a new need  Technology fills the gap

20. 20 Music Movies TV Web 2.0 Again… Technology provides a new opportunity + society makes use of it (in unforeseen ways) =Society changes Society has a new need  Technology fills the gap

21. 21 Why study eSociety? Learn about effects on society Learn about new/old needs of society Learn about non technical challenges Looking at the big picture maybe you can see the pattern helps you predict how technology will change how society will change business opportunity (Google, eBay, Amazon, Youtube) social engineering opportunity