1. Towards fair and transparent online business models Nikos Manouselis, CEO Agro-Know nikosm@agroknow.gr

2. inspired by…

3. Nikos MSc, MΕng, PhD >150 publications 1 like-a-post-doc 1 (almost) research position >5 rejected University job applications Agro-Know in 2008

4. An extraordinary company that captures, organizes and adds value to the rich information available in agricultural and biodiversity sciences, in order to make it universally accessible, useful and meaningful. http://www.agroknow.gr

5. advocates of open CIARD.net: a global movement dedicated to open agricultural knowledge Global Open Data for Agriculture and Nutrition (GODAN)

6. FAO’s AGRIS (http://agris.fao.org)http://agris.fao.org

8. the online world is so cool

10. so many fantastic services & apps

12. many disruptive business models

14. yes, it is cool. it also generates new businesses. like Agro-Know

17. but who generates this value? and who owns it?

18. let’s do the math: who generates it value: $212 billions – per employee: ~ $21 millions – per user: ~ $150 so who do you think generates this value?

19. …and who makes money out of this value?

20. is this transparent?

21. is this fair?

22. does this mean that we should not have online businesses? should I close Agro-Know?

23. how can we do fair business from the value that our users generate? I do not have a reply, yet. I have plenty of questions. And an example to share.

24. AGRIS central data processing AGRIS data providers (>150 active) FAO AGRIS ecosystem (simplified) AGRIS search page

25. who generates the value?

26. and who takes advantage?

30. hm. is this transparent to the AGRIS members? and is it fair?

31. thought #1 1.all AGRIS providers to know that Agro-Know is processing their data at no cost for them – explicitly asks their permission to use their data in our online product – all AGRIS providers get some additional free Agro-Know service in return

32. thought #2 a micro-payment model in place for each AGRIS provider – we cannot pay cash, yet; but e.g. credits-per- views can be collected by each provider – new services & features to be offered by Agro- Know according to the collected credits

34. wrapping up online world: helps us disrupt some monopolies that were based on who owns the information lots of new value, generated by all of us, instantly created online new types of threat: who owns the information channels now?

35. take away message doing business online is not bad but the way we make money from other people’s information should be transparent and fair – …whatever is legal, is not always ethical

36. my question to you How can we help make this happen?

37. thank you!