1. Designed for Success: Issues and Strategies for Managing the Development of Online Learning Lawrence C. Ragan Director of ID&D, Penn State World Campus Peter Williams Director of Distance Education, Rogers State University

2. Session Overview Institutional Assessment (+ introductions) Designing the ID&D Plan –Roles & Competencies –Staffing Plan –ID Model –Systems for Success –Evaluation Case Studies Problem/Solutions Exercise

3. Institutional Assessment Definition exercise Goals of mission/initiative Definition of purpose, audience and objectives Definition of technology base/system Reporting out

4. Defining Required Skills and Competencies What do I need to know to make this work?

5. Online Course Development Roles I Project Manager Instructional Designer Content Expert/Author Instructor/Facilitator Programmer Support Staff

6. Online Course Development Roles II Copyright/Legal Issues Expert Evaluation Specialist Graphics Designer Multimedia Developer Media Publisher/Editor Trainer

7. General Competencies Collaboration/ Teamwork Basic Technology – Web related technologies Interpersonal Communication Knowledge of DL Writing Skills Questioning Skills

8. General Competencies (cont’d) Skills in Development of Collaborative Student Focused Learning Environment Adult Learning Theory Knowledge of Support Services

9. Project Manager Staff coordination & motivation Budgeting & cost estimation Deadline & time management Strategic planning Organizational management

10. Instructional Designer Instructional Design for Interactive Technologies Media Attributes Knowledge Web based instructional tools

11. Content Expert/Author Content Knowledge Writing Online teaching Strategies/Models

12. Instructor/Facilitator Content Knowledge Advising/Counseling Facilitation of Discussion Teaching Strategies/Models Writing Questioning

13. Programmer HTML, XML, Java, JavaScript, & related Human computer interface Operating systems Multimedia software Web page design File management Database

14. Support Staff Advising/ Counseling Knowledge of Support Services Instructional Materials Management Public Relations Writing Consulting

15. Copyright/Legal Issues Expert Knowledge of copyright law Knowledge of intellectual property law Knowledge of licensing Inventory skills Research skills

16. Evaluation Specialist Data Analysis Evaluation Questioning Knowledge of DL Needs Assessment Feedback

17. Graphic Designer Multimedia, Software Bitmap and Vector based graphics HTML & related programming Instructional Design for Interactive Technologies Media Attributes Editing Instructional Design

18. Multimedia Developer Multimedia, Software Bitmap and Vector based graphics Animation development Use of MM on networks Audio and video development Instructional multimedia HTML & related programming

19. Media Publisher/ Editor Editing Media Attributes Knowledge Multimedia Writing HTML Authoring Text Layout Development of Collaborative, Student Focused Learning Environment

20. Trainer Training Skills for Technology Modeling of Behavior/Skills General Education Theory Teaching Strategies Skill with Internet Tools for Instruction Knowledge of Course Content Advising Counseling Skills

21. Roles & Competencies Graphics Designer M; Multimedia/software; bitmap & vector based graphics; HTML ID for Interactive tech; Media attributes; Editing; Instructional Design. Project Manager Staff Coordination/motivation; Budgeting & cost estimation; Deadline & time management; Strategic planning; Organizational management. Content Expert/Author Content Knowledge;Teaching Strategies/Models; Web based instructional tools. Instructor/Facilitator Content knowledge Advising/counseling; Facilitation of discussion; Teaching strategies/models; Writing; Questioning. Support Staff Instructional materials management; File/records management; Advising/counseling; Public relations. Evaluation Specialist Data Analysis; Evaluation; Questioning; Knowledge of Online ed; Needs assessment; Feedback; Instrument development. Multimedia Developer Multimedia/software; Animation development; Bitmap & vector based graphics; HTML & related programming; Use of MM on networks;Audio/Video dev. Instructional MM Media Publisher/ Editor Editing; Media attributes; HTML programming; Multimedia; Writing; Text layout. Trainer Training skills for technology; Modeling of behavior/skills; General education theory; teaching strategies; Internet tools for instruction; knowledge of course content; advising/counseling skills. General: Collaboration/teamwork; Basic technology; Interpersonal communication; Knowledge of Online instruction; Writing; Questioning; Development of Collaborative student focused learning environment; adult learning theory; knowledge of support services. CR/Legal Issues Expert Data Analysis; Evaluation; Questioning; Knowledge of Online ed; Needs assessment; Feedback; Instrument development. Programmer HTML, XML, Java, JavaScript & other; Human computer interface; Operating systems; Multimedia software; Web page design; File management; Database. Instructional Designer Instructional Design for Interactive Technologies; Media Attributes; Web based instructional tools.

22. Models for Instructional Design & Development (ID&D) for On-line Materials

23. ID&D Model Elements System Components *content delivery, communications, projects, evaluation/assessment Design & Development Services *instructional design, materials development, DE pedagogy, editing, technical programming

24. Five On-line “Systems” Models Build-It-Yourself Out-of-the-Box-Solution Outsource Development/Local Host Local Development/Outsource Host Outsource Everything “Your-On-Your-Own-Buddy!”

25. Build-It-Yourself Pro: Highly customizable, unique, tightly integrated with existing administrative systems Con: Very expensive, time consuming, continual “water/feeding,” dependent on staff

26. Out-of-the-Box-Solution Pro: Cost efficient, time efficient, new versions, more comprehensive, “maybe” more stable Cons: Limited customization, version control, feature creep, lack of control, potentially unstable within local environment

27. Outsource Development /Local Host Pros: External expertise, cost/time efficient, new versions, matched to local conditions Cons: Lack of control, cost, revision cycle, generic design

28. Local Development/Outsource Host Pros: Stable delivery, version control Cons: Hosting fee, lack of customization

29. Outsource Everything Pros: Cost efficient, version updates Cons: Costs, dependent upon external vendor for “core service”

30. Your-On-Your-Own-Buddy! Pros: Great variations in design, exciting new learning environments Cons: Great variations in design, misrepresentation of institution, quality control, students need to relearn operating environment, reinventing the wheel, potential bad “word of mouth,” may be highly cost in-efficient

31. ID&D Model Options Centralized ID&D Service Unit Faculty-developed Model Outsource ID&D Services “Your On Your Own Buddy!”

32. Centralized ID&D Service Unit Pros: Customizable, unique design, cost efficient, flexible, quality & consistent standards, standardized look and feel, manage revision cycle, pooled brainpower Cons: Staffing highest costs, high pressure, standardization vs innovations, maintenance, no content

33. Faculty-developed Model Pros: Cost efficient, diversity, shift of responsibility Cons: Lack of responsiveness/priority, lack of ID/IT skills, limits to capable faculty, diversity of design models

34. Outsource ID&D Services Pros: Cost & time efficient, pedagogically sound Cons: Lack of flexibility, lack of ability to customize, costs, revision cycle, lack of support

35. Evaluation and Assessment Strategies

36. Program Evaluation Student Performance Faculty Performance Student satisfaction Systems evaluation

37. Student Performance Grades (quizzes, exams, projects, papers, etc…) Retention Change in skills, attitudes, knowledge Interview

38. Faculty Performance Delivery of materials for development Student feedback –Surveys –Phone interviews –Complaint tracking Interview faculty to promote reflective practice Formal “Course Evaluation Forms”

39. Student Satisfaction Mid or End of course survey Interviews (phone or focus groups) Re-enrollment Complaints Key Questions –“Would you enroll in another online course?” –“Would you recommend this course to a friend?”

40. Systems Performance Technology systems: Courseware, Technical support –Surveys of students, faculty, development team –Helpdesk log Faculty support: Training, Helpdesk –Surveys, interviews, performance assessment Development processes –Interviews, surveys, product/process analysis

41. Program Evaluation Externally reviewed (agency/company) Planned and imbedded (internal to program) Improvement focused (Continuous Quality Improvement) Dedicated resources

42. Case Studies The Case of the “High Tech MBA” Initiative The Case of the “Workforce Impact” Initiative The Case of the “Education4U” Initiative The Case of the “Edu.com” Initiative The Case of the “Global Reach” Initiative The Case of the “Preparing for Tomorrow” Initiative The Case of the “Release Valve” Initiative

43. www.worldcampus.psu.edu www.rsuonline.edu

44. www.personal.psu.edu/lcr1 www.rsuonline.edu