1. Top-line Evaluation of Ask About Medicines Week 2005

2. The PR toolkit helped local partners to achieve success in the media…

3. A high proportion of regional news releases included Ask About Medicines Questions

4. Regional Hotspots gave partners extra support to make a splash in their local media (1) South Somerset PCT

5. Regional Hotspots gave partners extra support to make a splash in their local media (2) Suffolk PCT

6. Regional Hotspots gave partners extra support to make a splash in their local media (3) Trafford PCT

7. Regional Hotspots gave partners extra support to make a splash in their local media (4) Shepway PCT

8. Big kick off to the week… Over 9 million readers

9. Big splash at start of week in national media … (1) Metro: Over 1 million readers Guardian online: Up to 1 million hits per day

10. Big splash at start of week in national media … (2)

11. …and later in the week

12. Regional radio interviews and press took the message wider…

13. Birmingham Post Shropshire Star Gloucestershire Citizen Bury Times

14. Partners (voluntary groups) were very active in promoting AAMW (1)

15. Partners (voluntary groups) were very active in promoting AAMW (2)

16. Partners (voluntary groups) were very active in promoting AAMW (3)

17. Health professionals were alerted through a variety of publications

18. The website was a key communication vehicle A total of 165,000 page views were accessed during 2005 Visits to the website increased to a peak in October 10,264 page views accessed in the week prior to the campaign 8,982 page views accessed during the week itself

19. A range of materials were used to support local campaigns Toolkits to support planning Action packs PR Toolkit supported by MSD Materials AAM posters supported by Pfizer (21,000 distributed) Ask fold out medicine reminder charts (890,000 distributed) Focus on Your Medicines leaflets (62,000 distributed) Focus on Your Health – Epilepsy leaflets (51,000 distributed) Ask About Sexual Health leaflets supported by the RPSGB (100,000 distributed) Ask About Your Cancer Medicines Leaflet supported by Roche & CancerBACUP (distribution quantities tbc) Ask About Your Lung Cancer Medicines Roche & CancerBACUP (distribution quantities tbc) Getting to Know Your Pharmacist - Learning disability leaflet supported by AAH (80,000 distributed) Health and Medicines Information Guide and Directory supported by the ABPI (on-line version and 20,000 Guides currently being distributed)

20. “The Ask About Medicines team is delighted with how this year’s campaign has gone. The enthusiasm and commitment of our partners from all sectors demonstrates once again how important these messages are for patients, carers and the public. We are already planning a range of activities and materials to bring Ask About Medicines to people throughout next year, and look forward to working with you to make it happen in 2006.” Joanne Shaw, Chair AAM