1. 1 RecycleMania: How Hard Can This Be? Penn Joins RecycleMania Old Hand at Penn, New to Recycling

2. 2 Penn is a BIG Place! 23,743 Students 4,822 Faculty 15,671 Staff 13,463 Health System ???? Visitors Lots of people creating waste! 180+ buildings on 270 acres

3. 3 Getting in.. Feb 2007 –Our Dining Marketing Manager Lets try this RecycleMania in our Dining Halls! –Then she left…. –But it got me thinking… Why not? After all, How hard can this be?

4. 4 Gather Friends and Allies Tried the idea out on close colleagues Gathered key players –Housing –College Houses –Facilities Invited people to join effort They all said yes! Team included –Students –House Deans –Housekeeping –Facilities –Housing –Dining –Communications –Marketing Goal - Dining and Residences ONLY

5. 5 What we thought Penn had a recycling program –Data available Focus on students and College Houses Start with Basics Have some fun

6. 6 What we discovered Yes, Penn had a recycling program….but –No champion in recent years –No specific Recycling Manager –Responsibilities split between Schools/Centers and Facilities –Housekeeping managed by outside company Process Fractured

7. 7 What we discovered Data collection at campus level only –No building data –No College House data No standard containers No user instructions Confusion about what to recycle Suspicion about entire process Facilities folks concerned

8. 8 Despite all that… Lots of interest at all levels People wanting to help Really wanting to recycle Lots of recycling going on –Some people taking it home! Willingness to tackle this Student activism pushing University People showed up for our meetings! Begged to join team!

9. 9 What We learned Each Building is different –Offices Housekeeping removes trash from offices to loading docks –Residences Students place waste in trash chutes or floor trash cans or even take to outside containers Then –Housekeeping removes waste from floors to central location in building or outside of building –Central Facilities waste haulers remove waste from outside buildings to municipal waste site Schools and Centers –Manage their buildings –Set policies, procedures

10. 10 Where Recycling Goes –Penn Urban Park staff picks up some waste and recycling –BFI picks up trash, recycling from the Quad –Precision Hydraulic moves most cardboard from balers and recycling compactors –Recycled paper and co-mingled bottles, cans, glass goes to Blue Mountain

11. 11 What We Did Created a Brand Included Marketing and Communications up front Created Buzz –Website www.upenn.edu/recyclemania –Email recyclemania@pobox.upenn.edu –Logo

12. 12 What We Did Signage Events

13. 13. What we did Trash Mountain ( uh, Trash Hill??)

14. 14 What we did Sign Penn’s Recycling Pledge!

15. 15 TAKE THE PENN PLEDGE! I pledge: To find out what materials I can and cannot recycle in my community. To lead by example in my residence and in my neighborhood by recycling. To recycle batteries, cell phones and other electronic waste. To email my elected officials to ask them to increase funding for my community's recycling programs. To tell five friends that recycling is the easiest thing they can do to slow global warming To stop, think, and recycle while I'm at Penn!

16. 16 What we did Student Murals

17. 17 What we did Visited Blue Mountain Recycling

18. 18. What We Did Weekly Events Garbage Quizzo Water Challenge Lectures Movies –Into The Wild

19. 19 Budgets Web development and hosting Email account Signs Banners Hanging Banners Trips Giveaways Hats for hardworking teams Get vendor support –On and off campus Make signs, banners reusable People effort Priceless

20. 20 Lessons Learned Pay attention to culture –Who reports to who –What are their incentives How are they staffed Understand –Why do they do what they do? –Why don’t they do some things? Economics Incentives Or lack of incentives Help people come along –Different speeds –Different concerns –Needs for information Give lots of credit Be in it for the long terms changes

21. 21 Lessons Learned Data matters –Don’t embarrass –Be able to explain Competition –Not as important as we thought Schools/Centers –Really interested –Most change there –Potentially huge impact

22. 22 Lessons Learned It’s a lot of work! –10 weeks is a long time –Lots of programming ideas needed Need to get champions for each area Communicate, communicate, communicate –Need better way to reach schools and centers Education, information is critical

23. 23 Will we do it again? Think so –Hope to have recycling manager Need better way to measure volumes –by College House, –by Schools Focus on Waste Minimization Harder message But more important Begin in Fall –Info to new students

24. 24 Our Results Cumulative Results in Pounds, through Week 9 Top of the Ivys in Waste Minimization! We beat Harvard!