1. Chapter 1 marketing is all around us Section 1.1
Marketing and the Marketing Concept
Section 1.2
The Importance of Marketing
Section 1.3
Fundamentals of Marketing

2. Essential Question
How does marketing influence your purchases?

3. Marketing and the Marketing Concept
Section 1.1
CONNECT Do Now:
Suppose you had to market yourself as a student. What are your strengths?

4. Marketing and the Marketing Concept
Section 1.1
Describe the scope of marketing.
Describe each marketing core function.
Explain the marketing concept.

5. Marketing and the Marketing Concept
Section 1.1
To be a successful marketer, you need to understand the marketing skills, marketing core functions, and basic tools of marketing.

6. Marketing and the Marketing Concept
Section 1.1
marketing
goods
services
marketing concept

7. Marketing and the Marketing Concept
Section 1.1
Marketing Core Functions

8. Monday: 9/10/12 Log on to computer
How to create HPREG folders on your HPREG drive
(The purpose of this is to store your files into organized folders for easy access.)
You should create a “folder” for each of your classes. You will be able to access your files from any computer in the school, but you will not be able to access these files from home.)
To create a folder within your Document Folder follow these steps:
Select “Start” (found on the lower left hand corner of your monitor)
Select “My Computer”
Select the HPREG network (this has your first initial and last name)
Select “Documents”
Select “Make an new folder”
Create File Folders for Marketing
Inside this folder create folders for:
Notes, Do Now, Study Guides, Projects, Classwork, Quiz, Test
Go into your gmail and open up your chapter 1 notes
Open another blank Word Document

9. Blank Document
Type your name, date and Chapter 1 Do Now
Tap enter 2 x and you will answer the following Do now
Upon completion save in your Marketing Folder under your Do Now as Chapter 1 Do Now

10. Marketing and the Marketing Concept
Section 1.1
CONNECT C1DN (Chapter 1 Do Now):
Suppose you had to market yourself as a student. What are your strengths?

11. Marketing and the Marketing Concept
Section 1.1
Marketing Core Functions

12. Marketing and the Marketing Concept
Section 1.1
The Scope of Marketing
Marketing professionals track trends and consumer attitudes to understand buying decisions.
marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

13. Marketing and the Marketing Concept
Section 1.1
The Scope of Marketing
Ideas
Goods
Services
goods
Tangible items that have monetary value and satisfy one’s needs and wants.
services
Intangible items that have monetary value and satisfy your needs and wants.

14. Marketing and the Marketing Concept
Section 1.1
The Scope of Marketing
Marketing Essentials is based on these areas of skill and knowledge:
Business Law
Financial Analysis
Human Resources Management
Communications
Customer Relations
Information Management
Economics
Operations
Emotional Intelligence
Professional Development
Entrepreneurship
Strategic Management

15. Marketing and the Marketing Concept
Section 1.1
Section 1.1 1.
Explain why the definition of marketing changes over time.
Marketing is ongoing. Marketers must keep up with trends and consumer attitudes when trends and the customer base change over time. The AMA revises the definition of marketing to make sure it conforms to current practices in the marketplace.

16. Marketing and the Marketing Concept
Section 1.1
The Scope of Marketing
Seven Marketing Core Functions

17. The Importance of Marketing
Section 1.2
CONNECT What promotions did you see the last time you went shopping? How did these promotions affect your decision to buy?

18. Marketing and the Marketing Concept
Section 1.1
The Scope of Marketing
Seven Marketing Core Functions

19. Marketing and the Marketing Concept
Section 1.1
The Marketing Concept
The Marketing Concept
Desires
Needs
Determine
Anticipate
Satisfy
marketing concept
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.

20. Marketing and the Marketing Concept
Section 1.1
The Marketing Concept
Customer Relationship Management (CRM)
Customer Information
(Databases)
Customer Service
Marketing Communications

21. The Importance of Marketing
Section 1.2
utility

22. Marketing and the Marketing Concept
Section 1.1
Section 1.1 2.
Identify an example of an economic good and an economic service.
Goods are tangible items that have monetary value and satisfy customers’ needs and wants. Examples of economic goods are cars, furniture, electronics, and clothing. Services are intangible items that have monetary value and satisfy customers’ needs and wants. Examples of economic services are banks, movie theaters, and accounting services.

23. Marketing and the Marketing Concept
Section 1.1
Section 1.1 3.
Describe how Customer Relationship Management helps businesses employ the marketing concept.
Customer Relationship Management combines customer information (through database and computer technology) with customer service and marketing communications. This combination allows companies to serve their customers as efficiently as possible and makes them better able to satisfy customers’ needs and generate a profit.

24. C1 DN:
What is Channel Management Distribution?

25. The Importance of Marketing
Section 1.2
Describe the benefits of marketing.
Explain the concept of utility.
Cite examples of types of utilities.

26. The Importance of Marketing
Section 1.2
Marketing supports competition and offers benefits to consumers.

27. The Importance of Marketing
Section 1.2
The Benefits of Marketing and the Five Utilities

28. The Importance of Marketing
Section 1.2
The Benefits of Marketing and the Five Utilities

29. The Importance of Marketing
Section 1.2
Economic Benefits of Marketing
Economic Benefits of Marketing

30. The Importance of Marketing
Section 1.2
Economic Benefits of Marketing
Economic Benefits of Marketing

31. The Importance of Marketing
Section 1.2
Economic Benefits of Marketing
Form Utility
Changing raw materials into usable goods or putting parts together to make them more useful
Place Utility
Having a product where customers can buy it
Time Utility
Having a product or service available at a certain time of year or a convenient time of day
Possession Utility
The exchange of a product for money
Information Utility
Communication with consumer
utility
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs.

32. The Importance of Marketing
Section 1.2
Section 1.2 1.
Explain the role that marketing plays in an economy.
Marketing plays an important role in an economy because it provides the means for competition to take place. In a competitive marketplace, businesses try to create new or improved products at lower prices than their competitors. Those efforts force them to be efficient and responsive to consumers. In addition, businesses look for ways to add value to a consumer’s shopping experience.

33. The Importance of Marketing
Section 1.2
Section 1.2 2.
How does increased demand for a product help lower its price to consumers?
When demand is high, manufacturers can produce products in larger quantities. This reduces the unit cost of each product. This is because the fixed costs (such as the rent on a building) remain the same whether the company produces 1,500 units or 15,000 units. When a company produces a larger quantity of a product, it spends less per unit on fixed costs. The company can charge a lower price per unit, sell more units, and make more money.

34. The Importance of Marketing
Section 1.2
Section 1.2 3.
Tuesday 9/18/12
Open C1DN:
Key Today’s date and answer the following Do Now:
Describe: how form utility is not explicitly related to marketing.

35. PROJECT ONE
Superhero
Rubric

36. Due Today: Day 1 Begin your story for your superhero
*Most Important* -- There must be a “need” for this superhero
Font: Times New Roman 12
Single Space Document and double space between paragraphs
Spell Check
Proofread!
Read your Rubric to see how you will get an “A”
Note: There are samples on my desk—do not remove from my desk but you can look a the samples

37. C1DN (Open)
Tap enter 2x after last entry
Put in today’s date
Answer the following:
Explain “Place” utility
Save and continue your superhero project

38. Finish Story--Wednesday Draw Picture--Thursday
Superhero Day 2
Goal:
Finish Story--Wednesday
Draw Picture--Thursday
You CANNOT use a picture of a superhero that is already out there
That is stealing property rights
You must create your own superhero
Remember it is NOT the drawing, it is the detail and the creativity
I have crayons and markers if you need them

39. Remember to open your C1DN and put today’s date
Superhero Day 3
C1DN
Remember to open your C1DN and put today’s date
DN: What is Channel Management Distribution in your own words?

40. 5 Utilities (in DETAIL)—Due Today
What are the 5 Utilities?
Form
Place
Possession
Time
Information
5 Utilities (in DETAIL)—Due Today
Begin to apply the 7 functions to your superhero

41. C1DN
What is Information Utility in your own words
Handback your superhero rubric
Today we will begin our utilizing our 7 core marketing functions:

42. Marketing and the Marketing Concept
Section 1.1
The Scope of Marketing
Seven Marketing Core Functions

43. Channel Management Distribution Market Planning
7 functions
Channel Management Distribution
Market Planning
Marketing Information Management
Pricing
Product/Service Management
Promotion
Selling

44. Due Today!!!! Remember to attach RUBRIC to cover sheet
Superhero
Due Today!!!! Remember to attach RUBRIC to cover sheet
Apply the 5 Forms of Utility
Apply the 7 Functions
Examples are on my desk, do NOT take them away from my desk. You may take a quick look at these samples
Major MP project grade
Use the Rubric as you design your project so you have more control over your grade

45. Quiz—remember you can use your book, take your time.

46. C1DN
What is marketing information management in your own words

47. Fundamentals of Marketing
Section 1.3
Section 2
CONNECT What markets are you a part of?

48. Fundamentals of Marketing
Section 1.3
Describe how marketers use knowledge of the market to sell products.
Compare and contrast consumer and organizational markets.
Explain the importance of target markets.
Explain how each component of the marketing mix contributes to successful marketing.

49. Fundamentals of Marketing
Section 1.3
The term market refers to all the people who might buy a product.
The marketing mix is a combination of elements used to sell a product to a specific target market.

50. Fundamentals of Marketing
Section 1.3
market
consumer market
organizational market
market share
target market
customer profile
marketing mix

51. Fundamentals of Marketing
Section 1.3
Market Terms and the Four Ps of the Marketing Mix

52. Fundamentals of Marketing
Section 1.3
Market Terms and the Four Ps of the Marketing Mix

53. Fundamentals of Marketing
Section 1.3
Market and Market Identification
You could be part of the market for video games, but not be part of the market for an expensive car.
market
All people who share similar needs and wants and who have the ability to purchase a given product.

54. Fundamentals of Marketing
Section 1.3
Market and Market Identification
Consumer Market
Organizational Market
versus
consumer market
Consumers who purchase goods and services for personal use.
organizational market
Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations.

55. Fundamentals of Marketing
Section 1.3
Market and Market Identification
U.S. Smartphone Market Share
market share
A company’s percentage of the total sales volume generated by all companies that compete
in a given market

56. Fundamentals of Marketing
Section 1.3
Market and Market Identification
The goal of market segmentation is to identify target markets.
market segmentation
The process of classifying people who form a given market into even smaller groups.
target market
The group of people most likely to become customers, identified for a specific marketing program.

57. Fundamentals of Marketing
Section 1.3
Market and Market Identification
Details About Markets

58. Fundamentals of Marketing
Section 1.3
Market and Market Identification
Details About Markets . .

59. Fundamentals of Marketing
Section 1.3
Market and Market Identification
Information in Customer Profile
customer profile
Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes,
lifestyle, and behavior.

60. Fundamentals of Marketing
Section 1.3
Market and Market Identification
Information in Customer Profile

61. Fundamentals of Marketing
Section 1.3
Marketing Mix
Product
Price
Place
Promotion
Four Ps of the Marketing Mix
marketing mix
The four basic marketing strategies
called the four P’s: product, place, price, and promotion.

62. Fundamentals of Marketing
Section 1.3
Marketing Mix
Forms of Promotion

63. Fundamentals of Marketing
Section 1.3
Marketing Mix
Forms of Promotion

64. Get your magazine you brought in
Find one advertisement in it that you like
Answer the following questions about the ad

65. Fundamentals of Marketing
Section 1.3
Marketing Mix
Guiding Questions

66. Fundamentals of Marketing
Section 1.3
Marketing Mix
Guiding Questions

67. C1 SG 2
Test tomorrow

68. Fundamentals of Marketing
Section 1.4
Section 1.3 1.
Identify a market in which a business would consider you a potential customer.
Possible answers would be: fast food chains (i.e. McDonalds, Burger King), cell phones, jeans manufacturers, specific retail stores such as The GAP and Abercrombie & Fitch. These businesses carry items that appeal to teenagers, so teens are one of their target markets.

69. Fundamentals of Marketing
Section 1.4
Section 1.3 2.
Contrast What is the main difference between consumer and organizational markets?
The consumer market consists of people who buy goods and services for personal use. In the organizational market, goods and services are purchased for use in a business operation.

70. Fundamentals of Marketing
Section 1.4
Section 1.3 3.
Connect How are market segmentation, target markets, and customer profiles related?
Market segmentation helps marketers classify customers based on certain characteristics that can be used to develop customer profiles for a specific target market.

71. Chapter 1 marketing is all around us Section 1.1
End of
Chapter 1
marketing is all around us
Section 1.1
Marketing and the Marketing Concept
Section 1.2
The Importance of Marketing
Section 1.3
Fundamentals of Marketing