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Natalie Lin Global Marketing Division Jul 25, 2006 Storage Appliances - DAS & NAS - Sales Kit V3.2.

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Presentation on theme: "Natalie Lin Global Marketing Division Jul 25, 2006 Storage Appliances - DAS & NAS - Sales Kit V3.2."— Presentation transcript:

1 Natalie Lin Global Marketing Division Jul 25, 2006 Storage Appliances - DAS & NAS - Sales Kit V3.2

2 Storage Appliance Sales Kit V2.0 2 Index  Company Profile  Market Trend  Product Overview  Channel Support

3 Storage Appliance Sales Kit V2.0 3 Company Profile

4 Storage Appliance Sales Kit V2.0 4 Corporate Profile Established: 1990 1999 - Starting storage business Capital: USD18M Background: 14 years in industrial and embedded computing Employee No: Taiwan 248 / Overseas 96 Global Branch: Headquarters in Taiwan, Los Angeles, Paris, Dusseldorf, Shanghai Strength: Robust Design for Embedded Appliance Product Line: Embedded Computing Platforms, Industrial PCs, Panel Computer & HMI, Industrial Automation, Network Appliances, Storage Appliances Quality System: ISO 9000 at AXIOMTEK Taiwan ISO 14000 at AXIOMTEK Taiwan ISO 9001 at AXIOMTEK LA

5 Storage Appliance Sales Kit V2.0 5 President YT GM YT (S) MIS Jimmy ADM Spring MFG Henry QE Jansin RBU2 Jason RBU1 YT (S) SBU2 David Storage YT (S) SBU1 Matthew Finance Acc. HR &GA Japan Europe/USA Subsidiary TW R.S RSM I Logistic & Material RMA Prod. QA QC EE R&D 1 EE R&D 2 EPC IA SW R&D ME R&D PPC PM EE R&D ME R&D Audit Alex Shareholders Chairman KC Board Audit Committee President Office SE R&D RSM II QE AXIOMTEK Headquarters China Subsidiary Marketing

6 Storage Appliance Sales Kit V2.0 6 1992 Los Angeles (52) 2003 Shanghai (10) 1999 Düsseldorf (7) 2001 Paris (7) 1990 Taipei (260) 2004 Shenzhen (21) 2004 Beijing (10) 2004 NJ (4) 2005 Madrid (2) AXUS AXEU AXCN 2005 TX (2) Global Offices

7 Storage Appliance Sales Kit V2.0 7 Q1 Q2 Q3 Q4 DAC 1991.03 IPC 1992.05 ECP 1996.08 PPC 1998.01 NAS 2002.03 NA 2003.10 HMI 2004.01 1990 1995 2000 2005 DAS 2004.03 ExBoot 2004.12 iCOM 2005.08 2010 Applied Computing Platforms Product Development

8 Storage Appliance Sales Kit V2.0 8 AXIOMTEK is implementing comprehensive Information Systems to fulfill business needs and to gain competitive edges. AXIOMTEK will build Global VPN to facilitate Global Collaboration. AXIOMTEK will rollout SAP ERP in all subsidiaries to achieve Global Operations. AXIOMTEK has eRMA and eService for after-sales service and will implement CRM systems to provide better service. AXIOMTEK will build a B2B platform to provide innovative service. SAP ERP eRMA CRM Global VPN Network B2B Portal Internet AXUS AXCN AXEU Prospects eService MICDCC Premier Partners Premier Partners General Accounts General Accounts Key Accounts Key Accounts Phase I Internal Integration Phase II External Integration Global Infrastructure

9 Storage Appliance Sales Kit V2.0 9 Established:1999 5 Years in storage products Storage Brand: FASTORA Product lines: DAS & NAS Strength: Robust design for embedded appliance A Total Storage Solution Provider DAS & NAS The technology to fulfill the needs of easy storage expansion and networking Background of Storage Development

10 Storage Appliance Sales Kit V2.0 10 Taipei City Government Office of the President, ROC Changhua District Prosecutors Office Yilan District Prosecutors Office National Taiwan Normal University University of Tokyo China Development Financial Holding Corporation Chung-shan Institute of Science and Technology Institute of Static and Dynamik in Aviation and Aerospace (ISD) at University of Stuttgart, Germany National Broadcasting Company, USA Z-Source (Document Imaging Distributor), USA Vsee.net (Embedded MPEG4 Web Camera VAR), USA Customers

11 Storage Appliance Sales Kit V2.0 11 Partners

12 Storage Appliance Sales Kit V2.0 12 ProductAward NAS-104Best of Taiwan Best, Comdex fall (2002) NAS-208Microsoft Asia Award (2003) NAS-104Won Award "Symbol of Excellence" in Taiwan (2003) SBC8168VEENSTL Standard AX6113Best of Show (CT EXPO 2001) AX6149ABest of Show (CT EXPO, Spring 2000) ProductAward AX6153Product of the Year (Internet Telephony, 1999) AX6122Product of the Year (Internet Telephony, 1999) X-TOP Won Award "Symbol of Excellence" in Taiwan (1999) AX6151AProduct of the Year (CTI Magazine, 1998) AX6151ABest of Show (CTI EXPO, Fall 1998) AX6156EBest of Show(CTI EXPO, Spring 1998) Awards

13 Storage Appliance Sales Kit V2.0 13 Market Trend

14 Storage Appliance Sales Kit V2.0 14 Storage needs are doubling every nine to twelve months The price per GB is declined rapidly Disk starts to replace tape for backup Companies are detaching storage from servers to manage escalating storage needs Continued Data Explosion

15 Storage Appliance Sales Kit V2.0 15 Data could be used anytime and anywhere “Network” managed Infinite scale Assurance of data integrity Instantaneous data recovery Absolute data security Simplified disaster recovery Customer’s Expectations

16 Storage Appliance Sales Kit V2.0 16 Disk Tape Backup Archive Immediate Business Continuance Backup Archive Immediate Business Continuance Tape Disk Paradigm Shift

17 Storage Appliance Sales Kit V2.0 17 Worldwide Disk Storage and Terabyte Shipments Source: IDC 2002 2003200420052006 20,500 20,000 19,000 19,500 18,500 21,000 18,000 2,500,000 2,000,000 1,000,000 1,500,000 500,000 3,000,000 0 US($M)Terabyte Revenue( $ M) Terabyte Shipment

18 Storage Appliance Sales Kit V2.0 18 Source: IDC DASSANNAS Worldwide Storage Revenue

19 Storage Appliance Sales Kit V2.0 19 Source: IDC DASSANNAS Worldwide Storage Deployments

20 Storage Appliance Sales Kit V2.0 20 Distribution Channel FirmWare Hardware Mechanics SI/VAR Support & Solution Industrial Design New Tech & Standard Customer Needs Data Management Network Management WAN & Remote Management System Management Security Management Application Management Storage Management Backup and Restore Disaster Recovery Data Replication The Storage Business High Complexity Software

21 Storage Appliance Sales Kit V2.0 21 Enterprise (Over $100K) Departmental ($25K-$99.9K) Corporate ($5-$24.9K) Small & Medium Business ($2-$4.9K) SOHO (sub $2000) TARGET — SMB and Corporate with data storage and backup needs Segments of the Market

22 Storage Appliance Sales Kit V2.0 22 Storage Knowledge

23 Storage Appliance Sales Kit V2.0 23 DASNASSAN Type of StorageBlocksShared FilesBlocks Protocols, TransportATA/SCSI TCP/IP, Ethernet iSCSI/Fibre Channel Consumer Clients or Servers Servers CapacityTerabytes Petabytes ImplementationEasy Difficult Management CostHighLow Definition of DAS, NAS, and SAN

24 Storage Appliance Sales Kit V2.0 24 Direct Attached Storage Network Attached Storage Area Network High cost of management Inflexible Expensive to scale Transmission optimized for file transactions Storage traffic travels across the LAN Transmission optimized for file transactions Separate LAN and SAN Increase data availability Flexible and scalable Storage Structure

25 Storage Appliance Sales Kit V2.0 25 SCSI  High speed  Low latency  Robust data integrity Networking  Large connectivity  Long distance  Routing  Management Fibre Channel Fabric  High speed  Low latency  Robust data integrity  Large connectivity  Long distance  Routing  Management LAN Advantages

26 Storage Appliance Sales Kit V2.0 26 Cables and Connectors  Fibre Channel does not necessarily mean just fiber optic cable.  Copper or optical cables LC Type Media TypeSpeedDistance (m = meter) Single-Mode Fibre 9 μm (Long Distance) 100MB/ sec 200MB/ sec 2m – 10km Multi-Mode 50 μm 62.5μm (Short Distance) 100MB/ sec 200MB/ sec 100MB/ sec 200MB/ sec 2m – 500m 2m – 300m 2m – 500m 2m – 90m 1Gbit/sec fiber cable uses SC connector while 2 Gbit/sec uses LC connector (SFP) SAN component

27 Storage Appliance Sales Kit V2.0 27 Limited scalability and bandwidth >50% of storage maybe unused Admin costs 5-6 times acquisition cost Reduce storage headroom Enable just-in-time provisioning Combine UNIX and NT storage growth needs DASSAN Reduce your total cost of ownership for storage DAS v.s. SAN

28 Storage Appliance Sales Kit V2.0 28 Backup traffic clogs corporate LAN Backup/Restore time is lengthy Application and information not available during backup/restore Backup more efficient than LAN or DAS Less downtime for applications Reduced unscheduled downtime DASSAN DAS v.s. SAN

29 Storage Appliance Sales Kit V2.0 29 SANNAS Protocol Fibre Channel Fibre Channel-to-SCSI TCP/IP Applications Mission critical transaction-based database application processing Centralized data backup Disaster recovery operations Storage consolidation File sharing in NFS and CIFS Small-block data transfer over long distances Limited read-only database access Advantages High availability Data transfer reliability Reduced traffic on the primary network Configuration flexibility High performance High scalability Centralized management Multiple vendor offerings Few distance limitations Simplified addition of file sharing capacity Easy deployment and maintenance SAN v.s. NAS

30 Storage Appliance Sales Kit V2.0 30 2006 Product Roadmap - Storage -

31 Storage Appliance Sales Kit V2.0 31 Capacity & Function Current2006 Q32006 Q22006 Q12006 Q4 DAS & NAS products DAS315 FA DAS315 SA DAS208 SA NAS104 AW JS2, JS1 SAS JBOD, RAID subsystem DAS315 FA enhance 4GB FC DAS 208 SA2 (DAS208 SA enhance ) SA315 Storage appliance IP 4A NAST5A Available Developing Planning Product Roadmap

32 Storage Appliance Sales Kit V2.0 32 Product Overview - DAS -

33 Storage Appliance Sales Kit V2.0 33 High Performance  Improved I/O performance offers high performance and high-speed storage transmission Availability  Hot-swappable and fault tolerance design for faster maintenance  Supports RAID level 0, 1, 10, 3, 5, 30, 50, 6 and JBOD Manageability  Dual host channels make the connectivity much more convenient  More than 80% common parts of each models lower the inventory cost considerably  Tower and rackmout form factors for selection  Quick installation and easier management  More capacity and more flexible configuration  Tightly integrated with storage Servers Why FASTORA DAS?

34 Storage Appliance Sales Kit V2.0 34  2U design and provides 8 drive trays  Swappable and redundant design for higher availability  Robust hardware design offers high performance 8-bay SATA/SCSI disk interface fulfill larger capacity and high- speed transmission Online capacity expansion provides instant availability for disk drives, ensuring usability of the data Multiple RAID functions include 0, 1, 10, 3, 5, 30, 50 and JBOD, providing high availability Simple configuration tool minimizes management effort Cableless design for better reliability DAS-208SA/208SS 8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem 8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem

35 Storage Appliance Sales Kit V2.0 35  2U design and provides 8 SATAII drive trays  Swappable and redundant design for higher availability  Robust hardware design offers high performance 8-bay SATAII/SCSI disk interface fulfill larger capacity and high-speed transmission Online capacity expansion provides instant availability for disk drives, ensuring usability of the data Multiple RAID functions include 0, 1, 10, 3, 5, 6, 30, 50 and JBOD, providing high availability Simple configuration tool minimizes management effort Cableless design for better reliability DAS-208SA2 8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem 8-Drive SCSI to SATA/SCSI External 2U Rackmount Subsystem

36 Storage Appliance Sales Kit V2.0 36  Provides a large capacity— built with 3U design and 15 drive trays  Swappable and redundant design for higher availability  High-speed interface offers faster storage transmission Hot-swappable disk drive and redundant fans and power supplies promise continuous operation Online capacity expansion and background initialization provide instant availability Multiple RAID functions include 0, 1, 10, 3, 5, 6, and JBOD. Supporting multiple RAID sets and array roaming Embedded SATA interface and dual Ultra 320 LVD SCSI for high-speed storage transmission DAS-315SA 15-Drive SCSI to SATA External 3U Rackmount Subsystem 15-Drive SCSI to SATA External 3U Rackmount Subsystem

37 Storage Appliance Sales Kit V2.0 37 Hot-swappable disk drive and redundant fans and power supplies promise continuous operation Online capacity expansion and background initialization provide instant availability Multiple RAID functions include 0, 1, 10, 3, 5, 6, and JBOD. 4Gb FC high speed throughput  Dual 4 Gbps Fiber Channel Provides high-speed and reliable transmission  Easy Management. Web browser management through Ethernet or flash ROM via RS-232 port  Swappable and redundant design for higher availability Support Topology: Point to Point, FC-AL, Fabric DAS-315FA 15-Drive Fiber Channel to SATA External 3U Rackmount Subsystem 15-Drive Fiber Channel to SATA External 3U Rackmount Subsystem

38 Storage Appliance Sales Kit V2.0 38 Product Overview - NAS -

39 Storage Appliance Sales Kit V2.0 39 High Performance  Improved I/O performance offers high performance and high-speed storage transmission Availability  Hot-swappable and fault tolerance design for faster maintenance  Supports RAID level 0, 1, 10, 3, 5, 6 and JBOD Manageability  Microsoft Windows Storage Server 2003 NAS excellent & simplify management ability.  More than 80% common parts of each models lower the inventory cost considerably  Quick installation and easier management  More capacity and more flexible configuration  Tightly integrated with storage device Why FASTORA NAS?

40 Storage Appliance Sales Kit V2.0 40  Hardware  Intel Pentium 4 3.0HGz CPU  1GB DDR400 SDRAM  Dual Gigabit  Software  Windows Storage Server 2003 (WSS)  Storage Management Service  Accessories  Installation/Recovery DVD NAS-104AW WSS 2003 4 HS SATA Bays 1U Rackmount Network Attachment Storage

41 Storage Appliance Sales Kit V2.0 41 Storage Layout NAS-104AW SATA RAID 1 WSS2003 OS

42 Storage Appliance Sales Kit V2.0 42 NAS-104AW HW RAID 5 Capacity Utilization50% 75% PerformanceExcellent Good Data ProtectionExcellent Good CostLow High Easy to UseExcellent Good Why do you need to risk yourself to have a hardware based RAID 5 storage solution for a 4 bays NAS system? Comparison

43 Storage Appliance Sales Kit V2.0 43 Suggested External RAID Solution PCI-X bus SCSI/FC HBA NAS-104AW + SCSI/FC Disk Array

44 Storage Appliance Sales Kit V2.0 44 Suggested External RAID Solution PCI-X bus RAID Card NAS-104AW + JBOD

45 Storage Appliance Sales Kit V2.0 45 Channel Support

46 Storage Appliance Sales Kit V2.0 46 Sales SupportDescription Sales TrainingPartners will receive training on products, how to sell, related news, and etc. Sales ToolsPartners will receive AXIOMTEK’s selling tools, product catalogs, marketing kit, contact list and etc. Evaluation UnitsPartners will have access to evaluation units, depending on availability. Follow the current evaluation unit order procedure. Volume Discount Pricing Partners will receive a discount in pricing when purchasing in volume. Regular LeadsPartners will work with a AXIOMTEK Sales Representative and report to the Sales the status of lead follow-up. Joint-project Development AXIOMTEK Sales Representative will work with Partners to manage projects, and the credit goes to the Partner involved. Incentive ProgramAn incentive program will be introduced and announced to Partners. Sales Support

47 Storage Appliance Sales Kit V2.0 47 Marketing SupportDescription Marketing MaterialsPartners are able to request FASTORA logo, product images, editable brochure files and other literature for their customers and support. eNewsPartners will receive AXIOMTEK’s eNews, which contains new product and company related information. Joint Press ReleasePartners are able to use FASTORA logo when issuing a press release. The press release must first be sent to AXIOMTEK for approval. Trade Show/ Event Support Partners will have the ability to showcase AXIOMTEK products at certain tradeshows. These trade show requests will first have to be submitted to AXIOMTEK for approval. Ads TemplatePartners will receive editable advertisement templates. Marketing Support

48 Storage Appliance Sales Kit V2.0 48 Technical SupportDescription Free Tech SupportPartners will receive free technical support when product problems or other technical problems arise. Technical TrainingPartners will receive training on products, technical issues, solution updates, and etc. Priority Tech SupportPartners will have an assigned technical support personnel dedicated to answer partner’s questions and problems. (upon project priority.) Technical e-NoticePartners will regularly receive technical hints for their maintenance of products. Collateral SupportWhite paper, FAQ, Application Notes will be released to help partners’ administer FASTORA products. Technical Support

49 Storage Appliance Sales Kit V2.0 49  SATA  IDE to SCSI and SATA  DAS: Subsystem and engine  NDMP  10G Ethernet  iSCSI: Microsoft  Fiber Optics  SAN and DAS  Volume aggregation  ADS in Windows 2003  Online volume expansion  TOE: TCP/IP offload engine  iSCSI hardware accelerator  AntiVirus  More integrated with Veritas and CA  Fibre channel  Storage virtualization  RAID-6  CD-R archive and recovery  Solutions and services Future Perspective

50 Storage Appliance Sales Kit V2.0 50 Commitment AXIOMTEK is totally committed to the Storage Business. Customer-centric Conform to the customer needs and requirements. Products Keep the technology to be leading and provide a comprehensive product offerings. Solutions Endeavor in the solution recruiting, verification and certification. Key Messages

51 Storage Appliance Sales Kit V2.0 51 Thank You


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