1. Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose Boxx, February 26, 2014

2. Why is Exporting Important? Provides for economic growth & sustainability Positive employee & company benefits Enhances workforce

3. Challenges to Exporting Fear of the Unknown Documentation Marketing Payment/Financing Commitment of time and resources

4. How to Get Started Steps: 1.Assess the export potential of your firm 2.Obtain expert counseling 3.Select markets 4.Formulate an export strategy 5.Select a selling technique

5. Trade Bureau Services International Market Research Private Consultations with Mississippi firms Technical Assistance Trade Lead Development Import Assistance Referrals Protocol & Diplomacy CUSTOMIZED SERVICES TO MEET CLIENT NEEDS

6. Trade Shows/ Exhibitions Trade Missions/Business Development B2B Matchmaking Venues Educational Programs Foreign Offices and Consultants STEP Program CLIENT DRIVEN STRATEGY Trade Bureau Marketing Programs

7. Financial Assistance with STEP The STEP Grant helps MS firms pursue their global marketing efforts by subsidizing the following: International market research Travel expenses Trade show’s space B2B matchmaking fees Translation & Interpretation services Lead development Marketing materials

8. Partnerships Liaison with federal programs: U.S. Dept. of Commerce Export-Import Bank ARC SBA USTR Liaison with regional programs: State Int’l Developers Organization Southeast U.S. initiatives Gulf States Alliance ARC’s Export Trade Council Southern Forest Products Assn. Mississippi Business Network: MS World Trade Center MS Enterprise for Technology Innovate MS MEC MMA MS District Export Council University Programs Int’l Trade Organizations and Consular Corps: Protocol & Diplomacy Int’l/Protocol Officers Association US Foreign Commercial Service American Hardwood Export Council

9. Calendar of Events FY2014 March 26- 28, 2014 Globe Exhibition/Business Development Mission Vancouver, BC March 31 – April 4, 2014 Europe Multi-Industry Business Development Mission UK, France, and other optional stop April 24-29, 2014 South America Business Development Mission Paraguay, Uruguay, and other optional stop May 4 –6, 2014 SEUS-CP Conference & B2B Matchmaking Raleigh, NC June 9-13, 2014 Central America Business Development Mission Honduras, Guatemala, and El Salvador June 10 – 12, 2014 Global Petroleum Exhibition/Business Development Mission Calgary, Alberta July 2014 International Shipping/Labeling Roadshow Jackson, Gulfport, and Southaven August 2014 Multi-Industry ASEAN Business Development Mission Philippines, Vietnam and other optional stop August 2014 Caribbean Business Development Mission Puerto Rico and Dominican Republic September 14-19, 2014 Israel Unmanned Systems 2014 & Multi Sector Business Development Mission Israel and other optional stop September 18 – 20, 2014 SEUS-Japan 39 th Annual Joint Meeting Tokyo, Japan September 22 – 26, 2014 Canada Multi Industry Business Development Mission Toronto & Montreal, Canada

10. $11.8 billion in exports for 2012 A 7.76% increase from 2011 Mississippi exported to 184 foreign destinations in 2012 63,236 direct jobs 126,472 indirect jobs Source: Bureau of the Census, Foreign Trade Division Impact of Exports on Mississippi’s economy

11. Mississippi Exports to the World

13. MS Top 10 Export Markets in 2012 Partner Country United States Dollars %Δ 12/11 2010 2011 2012 Panama 710,263,833 1,548,466,569 2,103,706,52336% Canada 1,290,118,189 1,762,667,769 1,946,388,09810% Mexico 1,156,645,608 1,147,913,224 1,165,901,0182% China 405,432,444 501,642,402 864,194,51772% Honduras 256,359,227 403,342,745 389,743,479-3% Peru 142,387,812 134,088,673 366,997,011174% Guatemala 200,428,832 381,564,519 365,538,641-4% Brazil 260,874,920 425,408,935 334,466,035-21% Belgium 250,044,237 396,503,826 333,275,354-16% Colombia 233,218,298 444,470,571 272,803,502-39% *Total MS exports to the world 8,228,851,021 10,930,321,504 11,778,895,7468%

14. MDA International Trade Office Managers: Liz Cleveland, International Trade Office Rose Boxx, Latin America, STEP & Foreign Offices International Trade Specialists: Europe, Africa, Middle East: Aggie Sikora Asia: Regina Todd Canada: Vickie Watters Latin America/Caribbean: Gabriel Prado

15. MDA International Trade Representatives South America Orlando Diaz, Director State of Mississippi South American Office Santiago, CHILE Telephone: (56.2) 334.1363 mssaof@netup.cl mssaof@netup.cl PRC Paul Swenson State of Mississippi, PRC Representative Shanghai PRC Telephone: (86 21) 6867.1005 paul.swenson@thechinaha nd.com paul.swenson@thechinaha nd.com

16. Thank you! Rose Boxx 601.359.3045-O 601.594.6582-C rboxx@mississippi.org www.mississippi.org