1. CITIZENS RAIL Burnley Manchester road

2. OUR TARGET MARKET Families At least 1 adult Children under 16 yo Extended families WHY THE TRAIN? Possible issues: Car as main competitor Travel at peak time not feasible Seating and space issues

3. INTERVIEW RESULTS – PADIHAM GREEN WHAT ARE WE GOING TO DO Incorporate the positive aspects of travelling by train Create a new brand image and marketing campaign What the Kids saidWhat we found “I can play and look out of the window”More opportunities to incorporate activities “I can use the bathroom”Facilities on board “I like everything about the train, it is so fun”More exciting than travelling by car The journey is part of the EXPERIENCE

4. OUR MESSAGE Travelling by train is an enjoyable experience for families It is FUN for the children It is EASY for the parents EDUCATION IS KEY! Following from the Community Rail Lancashire Programme Brian The Bull Brand Mascotte Brand Recognition Rail Passport

5. PROMOTION Continue to educate the children – incorporate it in the curriculum Improve networking between schools and rail Advertising in prominent areas Social Media Child friendly apps and games Websites Events and themed trains

6. RECOMMENDATIONS Interactive tables Functional for everybody Fun for kids Incorporate advertising Priority for families