1. with Chuck Underwood

2. In The Marketplace Generational Strategy  Market Research  Development of Products & Services  Marketing Research  Marketing, Advertising, Public Relations  Selling & Customer Service  Legislative Relations  Volunteerism

3. Silents Birth Years:1927 – 1945 Current Age:63 to 81 # Born:46,582,000 Formative Years: ’30s to early ’60s

4. Silents Depression Job Line W W I I

5. Silents Cold War The American High

6. Silents “Never had American youth been so withdrawn, cautious, unimaginative, indifferent, unadventurous, and silent.” William Manchester

7. Silents “The book that defined a generation” The Organization Man (1956)

8. Silents “… born twenty years too soon.” Jeane Kirkpatrick

9. Silents ♫ “It’s so nice to have a man around the house.” ♫ Dinah Shore 1950

10. Silents The Sexual Revolution

11. Silents The Feminist Movement

12. Silents “I have a dream today!” MLK, Jr. 1963

13. Silents Today Pent-up desire to live ! Experiment Take a chance

14. Silents “We became apolitical. Safe. Silent. And boring.” “It’s our time….” Frank Kaiser suddenlysenior.com

15. Silents Marketing To Silents Connect With Grandchildren Think And Act Young Love To Travel

16. Silents Disney World TV spot

17. Silents Sony Camcorder

18. Silents Silent-specific:  Focus groups  Itineraries and schedules  Print, TV advertising  “Business is picking up”

19. Silents Green Stamps, Yellow Stamps, Plaid Stamps

20. Silents $50 off Free Goose $100 off

21. Boomers Birth years: 1946 – 1964 Current age: 44 to 62 # born: 79,907,844 Formative years.: ’50s to early ’80s

22. Boomers Baby Boomer Bash Concert Series Boston Pops

23. Boomers Print ad - Taylor Guitars

24. Boomers Senior Citizen Retiree Aging Golden Years Silver Years Prime Time Mature

25. Boomers Cadillac

26. Boomers TV spot - Cadillac

27. Boomers Capital One “The Generations Mastercard”

28. Boomers TV spot - Fidelity Investments

29. Boomers Fidelity Investments

30. GenX Birth Years: 1965 – 1981 Current Age: 27 to 43 # born: 58,541,842 Formative Years: ’70s, ’80s, ’90s

31. GenX TV spot – Best Buy

32. GenX “GenX men have intentionally slowed down their careers to be better fathers…”

33. GenX Print ad: T-Mobile

34. GenX Self-focused and Peer-focused

35. GenX “Young Reader Publications”

36. GenX Attitude!! Attitude!! Attitude!! Edgy Cynical Fun Retro After - Sale Warranty

37. GenX TV spot – Chevy Cavalier

38. GenX Street Smart Cut The Hype ! Anti-Commercial Commercial

39. GenX TV spot - Sprite

40. Millennials Birth Years: 1982 – Present Current Age: birth to 26 # Born:80,000,000+ Formative Years:1980s to 2010s

41. Millennials U. S. Army recruitment ad “The most important decisions start with the most important people.”

42. Millennials Melinda & Bill Gates Warren Buffet

43. Millennials Cause Marketing

44. Millennials American Apparel “… support the legalization of Los Angeles’s workforce”

45. Millennials Macy’s – cause marketing

46. Generational Strategy 1.Understand each generation’s unique formative years… 2.Understand each generation’s unique core values… 3.“Connect” with each generation in the workplace, marketplace, and living room.

47. Nine Hours Amazon.com

48. Contact Chuck The Generational Imperative, Inc. 1343 Fleming St. Cincinnati, OH 45206 513 – 221 - 1973 chuck@genimperative.com www.genimperative.com