1. Supply Chain Strategy: A Downstream Focused Approach Gordon McCartney Contact:-mccartg2@bp.com charlie@arran20.fsnet.co.uk 01698-426978 (Home) 01806-243591 (Daytime)

2. “Where there is no Vision, the people shall perish” [Proverbs 29:18]

3. "In the millennium, competition will not be between individual companies but will be between individual value systems" [Bititci and Carrie, 1998]. IFIP WG5.7 conference

4. Research Objectives 1) To evaluate current academic thinking on Supply Chain activities and Business Strategy1) To evaluate current academic thinking on Supply Chain activities and Business Strategy 2) To establish the extent to which companies link business strategy and supply chain activities2) To establish the extent to which companies link business strategy and supply chain activities 3) To extend the boundaries of strategy development from the individual company to the supply chain3) To extend the boundaries of strategy development from the individual company to the supply chain 4) Establish if the supplier goals and responsibilities can be improved and more specific through strategic direction4) Establish if the supplier goals and responsibilities can be improved and more specific through strategic direction 5) To establish if the supply chain contribution to value can be increased through improved connectivity between strategy and supply chain activities5) To establish if the supply chain contribution to value can be increased through improved connectivity between strategy and supply chain activities 6) To provide a means for evaluating the effectiveness of the supply chain in contributing consistent value to the business6) To provide a means for evaluating the effectiveness of the supply chain in contributing consistent value to the business 7) To maximise the contribution of the combined knowledge and skills within a supply chain through Strategic Direction7) To maximise the contribution of the combined knowledge and skills within a supply chain through Strategic Direction 8) To establish a strategy development framework for Supply Chains8) To establish a strategy development framework for Supply Chains

5. Research Questions 1) Does current literature suggest a link between business strategy and supply chain activities?1) Does current literature suggest a link between business strategy and supply chain activities? 2) If these two elements are critical to manufacturing success why are organisations not linking the two together?2) If these two elements are critical to manufacturing success why are organisations not linking the two together? 3) What are the key elements required in a supply chain strategy development framework?3) What are the key elements required in a supply chain strategy development framework? 4) Is there a framework available that can be used to develop supply chain strategy?4) Is there a framework available that can be used to develop supply chain strategy? 5)If business strategy and supply chain activities are linked will this produce increased effectiveness in the supply chain?5)If business strategy and supply chain activities are linked will this produce increased effectiveness in the supply chain?

6. Methodology Research Question Philosophy Research Mode Research Strategy Research Domain Research Techniques 1PhenomenologyInductiveArchivalSecondaryScanning 2 Real World InductiveOpinionIndividualSurvey 3PhenomenologyDeductiveArchival Primary / Secondary Sampling / Scanning 4PhenomenologyDeductiveArchivalPrimary Content Analysis 5PhenomenologyDeductiveEmpiricalCaseObservation

7. Literature Review Business StrategyBusiness Strategy Supply Chain ManagementSupply Chain Management

8. Current Frameworks Company 1 Strategy Boundary Strategic View Strategy Boundary Company 3 Company 2 SCOR

9. Current Business Practice Business SurveyBusiness Survey www.iomnet.org.uk/scs_survey/s csform.htmwww.iomnet.org.uk/scs_survey/s csform.htm –No framework being used (95%) –Desire to have one (78%) –Belief that supply Chain activities are linked to Co. Strategy (93%)

10. Information Gathering External Analysis Internal Analysis External Supply Chain Response Internal Supply Chain Response Implementation Measurement Stakeholder Identification Procurement Data Business Strategy Inputs Business Unit Development SWOT PEST Analysis Choice Buyer Influence Supplier Influence Power Matrix Relationship Evaluation Relationship Components Uncertainties Trust Basis Supplier Focused Strategy Relationship Stages S.C. Structure Implementation Control Supplier Strategy Kpi’S

11. Case Study Highlights BP (Sullom Voe)BP (Sullom Voe) –Contractor Agreements – Yes –Material Supply – No Anti-foaming InjectionAnti-foaming Injection Single approach for several groupsSingle approach for several groups Stores PolicyStores Policy

12. Case Study Highlights TFC Cable AssembliesTFC Cable Assemblies –(1) Approach (2) Business Units –Lean Vrs Agile –Upstream Solutions ConclusionConclusion –Practice Does not agree with Survey Response

13. Contribution Establishment of gap in Academic TheoryEstablishment of gap in Academic Theory Confirmation of gap in Business PracticeConfirmation of gap in Business Practice Establish need within IndustryEstablish need within Industry Development of “A” suitable model to bridge gapDevelopment of “A” suitable model to bridge gap Confirmation of suitability of framework as a practical solutionConfirmation of suitability of framework as a practical solution

14. Supply Chain Strategy: A Downstream Focused Approach Gordon McCartney Contact:-mccartg2@bp.com charlie@arran20.fsnet.co.uk 01698-426978 (Home) 01806-243591 (Daytime)