1. 15 years in 15 minutes

2. Short story of advertising in Poland

3. 80% of Poles liked advertising and welcomed it at the beginning of the 90's

4. Symbol of freedom and new market economy

5. First professional advertising agencies were established in the 90’s

6. Only 1 television station with 2 channels

7. International brands were advertised first

8. Campaigns from the West blindly adapted

10. Advertising became a mirror of social and economical changes

11. Lifestyle started to change rapidly

12. Consumption habits also started to change

13. Less vodka more beer

15. 8 years of GSM boom

16. International investors 3 competing operators Huge budgets

17. 20 million Poles use mobile phones

18. Social system reform

19. 22 new pension funds launched in 1999

20. 20% growth of total ad spend

22. Better creative product

23. Polish success in Cannes 2000 & 2001

24. GOLDEN LION 2000 IKEA POZNAN PROTEST

26. BRONZE LION 2000 Tooth Decay

27. SILVER LION 2001 SNOW BLIND

29. BRONZE LION 2001 IKEA CAMPAIGN

30. GDP growth 1993 - 2003

31. Advertising spend growth 1993 - 2003

32. Marketing research growth 1993 - 2003

33. Today we have 44+ Polish TV channels

34. What about the ads?

37. T_Zielins k

40. It's appalling!

41. What do consumers think about it?

42. Today 60% of Poles don't like advertising

43. Future

44. Thank you

45. Jarek.Ziebinski@leoburnett.com.pl