1. Giunti Labs 2009 and beyond: how to be social, 2.0, and competent!! Alessandro Lorenzelli Head of Strategic Marketing

2. Giunti Labs: why we are here! Publishing activities of Giunti family already in the 16th century Publisher of Pinocchio, world’s most translated book after the Bible, since 1883 In 2004 Giunti completed the collection of Leonardo da Vinci facsimiles and studies Today Giunti Group is a leading publisher in primary education, tourism and cultural heritage in the Southern Europe Holding of more than 20 companies More than 1000 employees and 300m Euro turnover Own printing facilities, data center and bookstore network 2009 © Giunti Labs No reproduction without written permission 2 In 1992 Giunti Group created Giunti Multimedia In 1994 Giunti Group acquired Interactive Labs from Hay Group, In 2000 Interactive Labs opened Giunti Research In 2003 all Giunti companies focusing on digital content merged into Giunti Labs and launched learn eXact ©, Europe’s first LCMS In 2008 Giunti Labs has become a truly global player by opening and consolidating subsidiaries in USA, UK, Germany, Scandinavia, AsiaPacific. The Group.... and Giunti Labs

3. Hyper-disruption or natural evolution? Emerging markets opening up Hyper- connectivity Consumer driven IT innovation Web 2.0 tech and models User generated content / info explosion Community driven content innovation IP - everything Digitisation and convergence Mobile Internet Multimedia explosion Attention / esperience economy Web velocity Us.. ?? 2009 © Giunti Labs No reproduction without written permission 3

4. 2009 © Giunti Labs No reproduction without written permission 4 Market issues. A new Digital ecosystem Demand for access — anywhere, anytime, to any information. Inexorably, over the past decade, lifestyles have changed. Converging networks. The Internet is converging with other networks: traditional wired and wireless telecommunications, as well as intranets. This fosters increased interconnectedness. The content explosion. From 2006 to 2010 information created, stored and replicated will grow from over 160 to almost 1.000 Exabytes. Approximately 92–95% of this new content is now stored electronically. Control. 20% of the current digital universe has to oblige some form of compliance rules, whilst 30% is under security scrutiny. 161 Exabytes: 12 stacks of books from the Earth to the Sun (2006) 988 Exabytes: 12 stacks of books from the Earth to Pluto (2010)

5. From technology to social evolution 2009 © Giunti Labs No reproduction without written permission 5

6. Us and the Web First World (in Web terms) sees the use of technology as a “simil-commodity”.. Evolution: to segment the Web into sub-networks, driven by interest/community/language or other user-defined filter. Result: (almost) uncontrolled feeling of cummunity conscience, opinions, actions which are a caleidoscope of different, accepted and shared personal visions. Internet champs today are those companies able to create a working table for users to play with, and those able to use the above coscience to create or re-create an user experience mapped on “desiderata”. At the end of it all, Internet champs today are simply engines and spectators of someone else’s show: the users! 6 Source: Valleywag, Trendwatching, IDC 2009 © Giunti Labs No reproduction without written permission

7. New standards to face 2009 © Giunti Labs No reproduction without written permission 7

8. Defining new powehouses 82009 © Giunti Labs No reproduction without written permission

9. No users are alike..! 2009 © Giunti Labs No reproduction without written permission 9 However, as in all technology advance with an immediate social impact, there are and always will be different layers of adoptions (at the very least for the next decade). Users will be broadly segmented into Systematic Users and Critical Users: Systematic Users. Those who will immediately dig into the new features, swapping massively from legacy technology / social interactions. Critical Users. Those who will approach new features as a potential alternative to fit into a consolidated pattern of legacy technology / social interaction. MeInterest Someone They Web Usual Complex Community Dynamic Club Linear Logic Mass virtual Few real Server space Floor space Crossover Web 2.0 & legacy interaction schema Perspective view Cloud view Target view?

10. Potential new trends and tribes 2009 © Giunti Labs No reproduction without written permission 10 There is then a massive trend, a social phenomena that allow anyone to put into the Web his own personality, and to search and ask for the correct “answer” to his quest for product/attention/knowledge…. People want to be treated, each and every of them, as One. Still, not everyone can afford such a treatment… Also, as Warhol predicted, today everyone is searching for his 15 minutes of celebrity, and would then like to leave something behind, in audio, print or else.. Be “securely me”, and belonging to the mass are suggesting new identity management tools, identity protection and “accessibility /web dexterity enhancement”. Source: Giunti Labs, Trendwatching

11. Potential new trends and tribes 2009 © Giunti Labs No reproduction without written permission 11 Conversation Relationship Respect Reputation Authority Lack of constant attention Desire for attention Interest Collaborative filtering Referral Web 2.0 is all the websites that benefit from user (inter)actions NoFrillers (accept the evolution, but get to the point, no deviation, no excitement) Peekers (Web on a drop, pure peeking, beyond being laggards) Critical users Trysumers (experience and media allow to try anything, and share the feeling..) Crowd Clout (online groupie that can clout / unite with others in cyberspace - and else, later – to impact on a cause – politics, social, civic..) Twinsumers (consumer driven by similar interest, would not connect to anyone' else) Master of Youniverse (user creates his/her own universe, playground, comfort zone, interest silos. And shares it) Generation C (content is everything, content is the ultimate quest, and Gen C lives on content- based sites) Systematic users Potential Entrants Threat of New Entrants Buyers Bargaining power of Buyers Substitutes Threat of substitute products and services Suppliers Bargaining power of suppliers Industry Competitors Rivalry among existing firms Source: Giunti Labs, Trendwatching

12. Clusters define complexity levels to face 2009 © Giunti Labs No reproduction without written permission 12 Source: Giunti Labs, Trendwatching

13. ..also known as.. 2009 © Giunti Labs No reproduction without written permission 13

14. Broadband, Mobile & Ubiquitous Internet 2009 © Giunti Labs No reproduction without written permission 14 Scientific Research New Music or Architecture Well Designed Audio Visual Instructions Clarification of Relationships Between Concepts Most Reasearch and Intellectual Production School Laboratory Work Lectures or Most Text Books Representations Moltiplication Tables Trial & Error Puzzle Solutions Applying Formulas to Solve Problems eLearning 1.0 (Poor Media, Prescriptive WBT tutorials) Source: “Learning how to learn”, Joseph D. Novak, D. Bob Gowin Creative Learning (Personal Development, Talent Expression, The Joy of Learning,…) Meaningful Learning User Satisfaction User Freedom Prescriptive Learning (eg Regulatory, Compliancy,…) * Rote Learning Guided Learning (Curricular, Company Plans,…) eLearning 2.0 (Grass Root Formats) UNSATISFIED USER Syndrome Personal Ambient Learning User + Context + Location based, Rich & informal Personal Ambient Learning/Knowledge (New Generation Content Format) * Rote learning is a learning technique which avoids understanding of a subject and instead focuses on memorization. The major practice involved in rote learning is learning by repetition.

15. Content and knowledge. It works if. 2009 © Giunti Labs No reproduction without written permission 15 Individual benefits System benefits Available.Available to individuals, seamlessly and regardless to location. Appropriate. Appropriate to the context, and to the role of the recipient. Accessed.Accessible to users according to needs and usage patterns/media availability. Absorbed. Absorbed by recipients through appropriate delivery, presentation and usable format. Applied. Applied to a specific and determined problem as to obtain an enhancement. System enhancement Knowledge augmentation If Then If

16. Adapting to support growth 2009 © Giunti Labs No reproduction without written permission 16 Knowledge Systemic Performance Systemic Performance Adaptability Event-driven environments are the common territory of operations Events reflect change of state – so control can be granular Processes selected on demand and combined as required to respond effectively Event monitoring is tightly linked to operational efficiency Performance augmentation is a mandatory target to sustain systemic efficiency in rough times Faster development and time to value Control activities coupled with growth attitude Real-time monitoring provides increases visibility and quality Modeling & rules components: activity & workflow focused Talent, knowledge management and retention will be a mandatory issue to tackle. Limit the impact of skill shortage Improved information circulation Stronger knowledge trasfer strategy with long term, sustainable actions. Improve overall appeal of the system above and beyond its economics.

17. How to: competency process A competency is a set of behaviors expressed by an individual and deriving form the application of: – Theoretical knowledge – Mental aptitudes – Specific know how – Practical skills In order to manage competencies you should be able to: –Observe them through behaviors –Assess them on a scale of values –Develop them through learning processes 2009 © Giunti Labs No reproduction without written permission 17 The competency cycle aims to the continuous improvement of individual and organization’s competencies; it’s based on 4 macro-phases: 1 1 2 2 3 3 4 4

18. The competency process to improvement 2009 © Giunti Labs No reproduction without written permission 18 The Mapping phase can start in case of: Organizational Processes, above all in case of reorientation of a company towards the market and the customer satisfaction Analysis of Excellent Performances (starting from the definition of competencies owned by people producing relevant results) Diagnosis (evaluation): By a direct responsible (coach assessment) Self assessment Test Assessment Monitoring : Periodical checks through the assessment of mastered competencies In terms of efficiency (reached objectives), effectiveness (acquired knowledge) and satisfaction (regarding the learning process) Development can be activated through delivery of customized remediation materials IMPROVEMENT 1 1 2 2 3 3 4 4

19. Personal development plan 2009 © Giunti Labs No reproduction without written permission 19 topics Competence catalogue Content repository Competence catalogue (mirror) Job Profile Repository Taxonomy of education topics WHAT WHERE WHY User Portal Gap Analysis Remediation Assessment 1 1 2 2 3 3 4 4 Knowledge Transfer Area

20. We think alike!! 20

21. 21 Library Systems Open Source Digital Repositories Mainstream Tech and Ed Publishers Document Management Systems Content Management Systems Part or pivot of a complex enterprise ecosystem Open approach to markeplace and integration HR and ERP Systems Web 2.0 ecosystems

22. Giunti Labs’ key strengths A sound knowledge of Learning, Digital Asset and COMPETENCE Enhancement market dynamics. And we help defining eLearning standards !!! A Consulting Method which allows solutions to fit in instantly with the client’s infrastructure and bring a positive return on investment. A strong Content Production division. A proven and reliable Learning and Content management platform with powerful content authoring and usage tracking features: learn eXact. An ability to leverage a world-class R&D department to keep abreast with innovation. A strong heritage in dealing at enterprise level with information and knowledge. Since ever. 2009 © Giunti Labs No reproduction without written permission 22 Precision Profitable and targeted decisions Consistency Consistency at organisation level Agility Adapting to dynamic environments Velocity Execute decisions to required speed Costs Reduce operating / on-going costs

23. 2009 © Giunti Labs No reproduction without written permission 23 We have a fluid and yet thoroughly defined tech ecosystem, in Giunti Labs, to rapidly and efficiently move and cover ever-changing market conditions and business changes

24. 2008 © Giunti Labs No reproduction without written permission 24