Presentation is loading. Please wait.

Presentation is loading. Please wait.

John Carlton’s Simple Writing System

Similar presentations


Presentation on theme: "John Carlton’s Simple Writing System"— Presentation transcript:

1 John Carlton’s Simple Writing System
The Easy Shortcut Menu To Writing Everything You'll Ever Need To Bring In The Big Bucks…

2 Why Learn The Simple Secrets Of Writing Copy?

3 Because… Nothing Good Will Ever Happen In Your Business Until Your Sales Message Gets Written

4 Everything… Emails Ads Website copy Video scripts Radio spots Speeches
Blogs…

5 EVERYTHING

6 You can strip away every other advantage they have…
All their wealth. Their staff. Their offices. Their Google ranking. Their product. Their reputation. Their computers.

7 They can restore their wealth, fame and happiness in record time.
And -- armed ONLY with the ability to write what is needed… They can restore their wealth, fame and happiness in record time.

8 The power to fix any problem, conquer any market…
and bring in all the cash, notoriety and influence you desire in life.

9 Murderously bad marketing.
No product. Bad product. Broken product. No website. No ad. No traffic. No hope. Not enough customers. Too many refunds Natural disasters Bankruptcy. Embezzlement. Life Crises.

10 Too much ego. Not enough ego.
Really bad blunders. Raw stupidity. Vicious new competition that is smarter, has more money, bigger staff, better product. Not having a clue what to do… or how to get started making money.

11 Simple secrets of writing to get your message across:
Get attention… Tell your story in a way that sucks the reader in… Turn up the heat on desire… … and persuade your prospect to act.

12 … who your prospect needs you to be…
Essentially… You become that guy… … who your prospect needs you to be… … so he feels good about doing what you're asking him to do.

13 I've taught every type of person you can think of how to do this.

14 I’ve taught… Idiots… Socially retarded geeks…
Misfits who've been fired from every job they ever held (that includes me)… “Verbally challenged" wannabe entrepreneurs… And the most clueless people on the planet.

15 And I can teach everyone in this room.

16 The ONLY thing I can't help you solve…

17 … is your own stubborn refusal to allow success and wealth into your life.

18 As an endorsement of who I am, and what I offer you.
But more importantly… please pay close attention to WHAT caused these people -- both famous and not so famous -- to be so happy.

19 It's because of RESULTS.

20 Craig Forte Forte Communications, Inc
Craig Forte Forte Communications, Inc. “You Simply Cannot Compete In Today’s World Without These Skills” "I've earned more than $28 million dollars in my own ventures as a real estate marketing expert, teaching more than 23,000 agents how to create breakthrough profits in their practices. So I believe I speak with authority. Over the years I've seen (literally) thousands of strategies, ideas and gimmicks for building a real estate business, but if I had to cut through the clutter and reveal the ONE thing that will guarantee your unlimited success in real estate (or any business), it's the ability to write hard-hitting, persuasive sales copy. I've been blessed to know and learn from the greatest copywriting legends over the past 30 years, and John is hands-down the best copywriting teacher I've ever met. Not only does John know every tip and nuance you'll ever need, but he makes mastering the craft EASY and FUN. You simply cannot compete in today’s tough real estate world without these skills. Learning to write persuasive copy IS the key to unlimited wealth, success and happiness, and there’s no one else on earth better to teach you these skills than John Carlton.”

21 Frank Kern “The Underachiever System”
Over $10 million in one day "Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that brought in over $10 million in one day. That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me. I told my wife that everything was going to be all right, because this really made sense. When John talks about changing your life, he's not kidding around."

22 Joe Polish Piranha Marketing
“You've Helped My Ads Get Wicked-Good” “Phenomenal content. Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny). I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus. Man, you've helped my advertising get wicked-good.”

23 Jim Edwards, TheNetReporter.com & author of MiniSite Creator
If you want to make money with sales copy, anything John Carlton's ever written needs to be right at your fingertips. The money I've made just from the bullets I've been able to write as a result of modeling and learning from John easily gets into the high six-figures. There's a reason people rip off John's copy: it's the best in the business! If I had to start all over again online today, I'd only need 3 things to get back to my current level: 1. John's copyrighting knowledge. 2. An html editor. 3. A web site. With those simple tools I could conquer any part of the Internet I set my mind to... John's stuff is THAT good!"

24 Gary Halbert “John is the first guy I call when I have a marketing problem. His insights and marketing prowess are unparalleled among the working advertising experts I know... and I know them all. The money available, when you learn what insiders like John has to share, is just insane. In my book, there is John... and no one else is even close.”

25 Ken McCarthy “The System”
“I heard John at a seminar say something about writing headlines I'd never heard or read anyone else say before -- and believe me, I've been a serious and successful student of copywriting for over ten years. The result: I came up with a headline that crashed through all the noise in a very, very crowded marketplace and, starting from zero, very rapidly created a new seven figure ($1,000,000+) a year money machine that's only just getting warmed up.” 7-Figure Money Machine

26 $4 Million And A Complete Life-Change
"John, ever since we met a few years ago my life has completely changed. I'd say the amount of money my company has made directly from what you've taught me is in the neighborhood of 4 million dollars, maybe more. What can I say other than thanks a million and I owe you BIG time." Lou Vukas, Internet marketer "John Carlton is one of the best marketers in marketing HISTORY. I have learned a ton from him... and you should soak up everything from him that you can. It will only help you make more money from your Internet marketing efforts." John Reese, Web pioneer Created Millions In Profit "John has created millions in profit for us. We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all. He consistently hits 'home runs' for us -- a 20-to-1 return in profit is not unusual. He has saved our butts on several occasions." Robert Pierce, President, OHP Direct

27 Boosted Sales 70% Online Tripled Response! 50% More Orders
"He doesn't just tell you how to do it... he don't just show you how to do it... he involves you so you learn his strategies, techniques, and the psychology of world-class copy." Alex Mandossian “Worked So Good It Was Scary!” “Just finished a 1,000 trial mailing with new copy using Carlton's concepts. Raked in $22,000 the first week. It worked so good it was scary.” Dr. John M. La Tourrette, OR Tripled Response! "You know that new 'hook' you insisted I try in my sales pitch? It TRIPLED response! This translates into several hundred thousand dollars in sales over the coming year. You are on my Christmas gift list for life, dude." Lisa Wagner, California “Your headline suggestion for one of my web sites boosted sales by 70%! This equals an extra $3,000 every month... from ONE simple change. Thanks.” Terry Dean, Internet Marketing Coach, New Castle, IN Boosted Sales 70% Online One Tip, One New Car “On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new car (for cash) after the first campaign!” Dr. G.E. Nielsen, Wisconsin 50% More Orders “My average order is 50% higher (and more) since I adopted your idea. I love your outlook, and your advice cracks me up while bringing in the results.” Tom Venuto, NJ

28 Record Sales Week Free Money!
“Amazing! My web site conversion rate has nearly DOUBLED, just from what you've taught me. And guess what? Also following your advice, I tested a much higher price... and the conversion rate was not affected at all. That's FREE MONEY without any extra work! You were right, John.” Michael Norman, UK 300% Profits Online “Thanks to your critiques, my ad is a BIG winner right off the bat! It's pulling over 300% profits online, in a hotly competitive market. We're already on the way to seven figures, minimum.” Matt Gallant, Vancouver An extra $20,979 in sales! "I had a massive breakthrough reading your stuff. Over the last 14 days, what you taught me generated an extra $20,979 in sales! Thanks again." Jeff Gardner, TX (Update: "After a full month, my take is now $70,000!") "I Use This Every Time I Write For The Web" “My highlighter ran out 6 pages into Section 7! This course is going on my A+ shelf of resources I use every time I write a sales letter for my web sites.” Yanik Silver, Surefire Marketing List DOUBLED In 2 Months "John Carlton is the KING of Internet marketing! My list of names doubled over just a 2-month period using just some of his strategies." Reggie Van Der Werff Record Sales Week “I applied what I learned in John Carlton's course and just had a record sales week. Just wanted to say thanks.” Kent Sayre Info I Wanted - Not Found Anywhere Else "This is the exact information I wanted, but couldn't find anywhere else!  You covered everything the other guru's neglect.  I'm keeping your stuff close by." Wendy Baldwin 1,100% ROI With One Simple Idea “I put one simple idea I learned from John into action. The result was an immediate 1,100% return on my investment!” Bill O'Connell From $500 To Over $2,000 A Month "I went from making about $500 a month from my website... to pulling down over $2,000 each month. And it's all because of your advice on my copy. Nothing else changed." Fernando Cruz

29 My MISSION… … and my joy in life…
Is to take people who are as clueless and lost as I once was… … and empower them with the ability to overcome ALL obstacles and problems and fears.

30 3 main problems: They are confused about what to do, and this confusion freezes them up. They feel they lack the skills to write… because it's so mysterious and hard. And this freezes them up. They are just plain scared to try to write. ("Writer's block.")

31 And here is the truth: Knowing what to do when you need something written (an ad, website, , video script or whatever)… is actually very simple to figure out. Once you know the secrets. There is no voodoo to writing a great sales message. You simply have to be shown the easy, step-by-step basics. Your fear vanishes as soon as you finally know the steps.

32 You do not need to write "well"
You do not need to write "well". In fact, I have a simple tactic that allows illiterate people to write killer ads. Works for ADHD types, too. You do not need to be a native speaker. Good, basic salesmanship translates easily into every language on earth. You do not need to be successful already. This is the FIRST skill to learn. Everything else will fall into place once you learn the simple basics of writing a persuasive sales message. This can work immediately, even if you're unclear on what you're doing… as long as you follow the steps.

33 … this is your moment of truth.

34 3 success stories The rookie who has zero idea of how to even begin writing what needs written. This is an EASY fix. The business owner who is struggling… because he's ignored writing. He's at the mercy of freelancers and others who will gobble up his money, and still leave him vulnerable and clueless about how to create success. This is a REALLY easy fix. The Player or "mostly successful" marketer who needs to help his staff writer get good. This is the easiest fix of all.

35 Slide: CASE STUDY #54 The Tellman Knudson Challenge
Website not turning prospects into customers. Tried "everything" for 6 months to increase conversion. Nothing worked. Rookie staff writer with less than 5 months business experience, total. Worst week in U.S. economic history.

36 Get A GOLD Level Membership for FREE
“The List Building Club Lets You Start Your Own Online Business From Scratch In Under 30 Days! And, For a Limited Time... Get A GOLD Level Membership for FREE Dear Friend, As part of a very limited marketing test, I've decided to offer unlimited access to the private GOLD level of my membership site, The List Building Club... for FREE! The way it works is simple. You pay only NOTHING today, and you get immediate access to my private club at the GOLD level (for people who want to make $10,000/month and up), AND I will personally send you 2 very special gifts which I want you to keep, even if you don't stay in the club! Here's a quick look at everything you'll get to try out for an entire month FREE:

37 Full access to The Listbuilding Club, where you can start your own business in under 30 days! Includes access to over 75 step-by-step how-to videos, ongoing new monthly lessons, technical support, live training calls and more. Thousands of people just like you have made their dream of owning their very own Online Business come true with The Listbuilding Club. They love the step-by-step, simple video formats and our LIVE "Marathon" calls where we focus on helping you build a single part of your system on high-speed (for example our "squeeze-a-thon" helped 300 participants put up their squeeze pages in under 24 hours!) PLUS, as an elite GOLD member of The List Building Club, you will get these exclusive one-time-only and ongoing monthly special benefits: "Gold Level Only" Listbuilding Club Handbook physical edition 50-page bound book including chapters by Tellman Knudson and his specialized staff on everything from copywriting tips to technical shortcuts, you can't get this rare book anywhere else but with a Gold membership! "Gold Level Only" Listbuilding club newsletter chock full of special news and techniques from Tellman on how to make more money and save time with your brand new Listbuilding business, including jump-start sneak peeks at upcoming Club lessons you can't get any other way! "Gold Level Only" Exclusive Mindjack CD recorded by Tellman in his home using his legendary hypnotic triggers for getting more done and focusing like a laser; the perfect way to start your online work sessions!

38 Try it all for FREE for 1 full month; If you like what you see (and I'm sure you will), simply do nothing at the end of 30 days and your membership will automatically continue with no interruption at only $97/mo for as long as you wish to remain in the Club. If you decide you don't want to stay in the Club, just let me know, we'll cancel for you and you'll never pay a dime more. (The Mindjack CD and the 50 Page Handbook are still yours to keep forever--absolutely free). There are no strings attached, and there is no "catch"... but you must act now if you want to take advantage of this rare offer. Like I said earlier, this is a marketing test and I don't plan to offer the GOLD level of The List Building Club at this price forever… etc.

39 Yuck.

40 Here's what I told him:

41 Figure out your actual Big Promise (Step #13)
Figure out your actual Big Promise (Step #13). It's NOT getting a deal on membership. I don't value the membership yet. What appeals to me is the Quickstart program (get online in 24 hours with a biz)… start making money fast… and finding out whatever the "perfect tool" is. The coherent flow of your message is critical. Step 12 of the checklist is always "The simple basics of a great sales message" -- have that CONVERSATION with your reader as if you were face to face. And you know he's ready to RUN if you bore him, act crazy, or start to sell. Here, your squeeze has set me up to get free stuff, from Tellman. What I read is upside down, though. You push for the membership without revealing anything for free. Lay it out in the simplest way possible: Here's who I am. Here's what I've got for you. Here's what it will do for you. Here's what you need to do right now.

42 And here's how his new ad appeared:

43 "Your Free Info Is Minutes Away From Being Sent To You… Including Your Quickstart Instant Training That Allows You To Set Up A Profitable Online Business Right Away… Plus A TON Of Other Amazing (And Free) Bonuses To Help You Succeed Fast… Let's get straight on this: I'm going to show you -- for FREE -- how the "Perfect Tool" can quickly and easily create a rabid following of people foaming at the mouth to snap up everything you offer… even if you've never sold anything before in your life!

44 I'm Tellman Knudson, founder of the ListBuilding Club, and President / CEO of Overcome Everything, INC. In just a moment, I'll expose you to the drop dead simple system that let me go from Less than Zero, to pulling down over 3 Million dollars per year. I started my online career only 3 years ago, in a cramped apartment that I shared with three adult roommates, and five cats. I started out on a busted laptop, and a shoestring budget of 50 bucks. Since then, I've built a multi-million dollar a year business- all due to the discoveries I made very early on...Here's what I have for you today: What I discovered are, basically, 2 simple secrets. First, the easy part of building a profitable online business is deciding what you want to sell… and creating a website that does the selling for you. Seriously -- this is the easy part. (I'll lead you through this simple process and have you online in less than 24 hours.) Second: The real secret to big profits… is in sending a steady stream of eager buyers to your new site. This is where nearly all online businesses fail miserably. However, this is exactly where the "tool" I discovered comes in -- I learned how to quickly and easily (and inexpensively) attract huge numbers of visitors to your site. We Call It ListBuildingAnd it's the big darn secret behind ALL successful online businesses. Especially for people just getting started. What this discovery does for you is life-changing: With my step-by-step guidance, you can go from not having a clue what to do… to quickly getting your site up and running (ready to take orders and put money into your account). This includes figuring out what you should be selling, too.

45 And it includes all the secrets of finding customers, and keeping them coming at a steady, automatic pace.Getting started is so easy, I've created a "Quickstart" program -- which I will GIVE to you, for free -- that may be all you ever need. I will also include in this free "bundle" of goodies a ton of other shortcuts and step-by-step (and very SIMPLE) processes to keep increasing the profits, month after month. Why am I offering all of this for free? Simple. It's a bribe. An ethical bribe that allows me to quickly show you just how powerful these secrets and step-by-step processes are… … so you will be tempted to join me in learning even more. You may not need anything other than this Quickstart program. However, I'm betting that once you see what we can do to get you started making money… you'll see the enormous value in getting even more advice, input and specific tactics to continue increasing profits and continue making your business run easily and efficiently. I've helped hundreds of people get started online in less than 24 hours. We recently took 301 rookies who knew nothing about how to get a business started onlline, and got them up and running with working websites, and building their lists in under 24 hours. This astonished most of them, yet for me, this is the easiest thing in the world to get going...)If having a profitable, easy-to-run business online sounds good to you… this will be the most fun you've had making money in your life… etc.

46 Results: A fat 99% increase in conversion (from 1.7% to 3.4%)… which Tellman says is an extra $250,000 per month (or way over a million extra over a year). (In the first week, the increase was 70%... which jumped to 99% in the second week.)

47 During the WORST week for the economy the U.S. has ever experienced.

48 But wait… … check THIS out:

49 … and is now writing his own sales messages.
Recent Development: Finally convinced, Tellman spent the next week absorbed in the Simple Writing System… learning at his own pace, on his own… … and is now writing his own sales messages.

50 Case History #13: Savvy business owner. Good product, no sales.
No clue what to write, or how to write it.

51 Result: Result: Two of the steps really set his mind on fire.
Wrote first-ever sales letter. Brought in $287,000… the first week. Created new business model worth millions.

52 Rich Schefren, Strategic Profits, author of "Marketing Manifesto"
$287,000 The First Week! "After listening to John for less than an hour, my mind caught fire and everything fell into place. I immediately produced my first sales letter ever... and it brought in $287,000 the first week! You can bet I seek out his advice every time I make a major business decision.“

53 What were those two steps?
Step #5: Bullets. And Step #10: Headlines.

54 Case History #69: Tons of traffic.
A crushing deadline -- tens of thousands of people expecting something special in 2 days. Nothing written. No clue what to write.

55 What I told him to do: Apply Step #12.

56 Result: A few focused hours writing what was needed…
$10 million pulled in the first DAY. Biggest launch in Web history.

57 Frank Kern “The Underachiever System”
Over $10 million in one day "Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that brought in over $10 million in one day. When John talks about changing your life, he's not kidding around."

58 Would you like to learn these steps?

59 Here they are:

60 The one-two punch of emotionally-satisfying practical use…
Bullets The one-two punch of emotionally-satisfying practical use… with a little tweak of shock and delight… plus the occasional direct assault on common sense.

61 Your Credibility Establish – truthfully and forcefully but without hype – the TWO SUBSETS behind why you’re the Go-To Guy in this situation… using: 1) The RATIONAL reasons to explain WHY he bought… to his dubious spouse, nosy neighbors, and arrogant brother-in-law. 2) The EMOTIONAL APE-BRAIN reasons that seal the deal deep inside.

62 Be The One Thing He Encounters Today That Shocks Him Out of His Zombie State
Attitude… Hooks and tall tales… The incongruent juxtaposition of compelling sales elements… “Before-and-after” shockers… Inside info, on the sly…

63 The Simple Basics Of A Great Sales Message:
Here’s who I am… Here’s what I’ve got for you… Here’s why it’s important for your life right now… Here’s what to do now.

64 (Hint: The meek shall NOT inherit the largest market share…)
Huge Promise What can you say – truthfully and without blushing – that will set up believable opportunity? (Hint: The meek shall NOT inherit the largest market share…) Fix what’s wrong… Eliminate fears… Fortify the sense of power and confidence among the powerless and unconfident.

65 “Somnambulant Blob” state.
The Greased Slide FINALLY… Have that riveting-yet-casual… “face to face”… bar-room conversation… that gooses him OUT of his inherently-hostile “Somnambulant Blob” state.

66 Want Some Examples? Thought you might…

67 Farther And Straighter Down The Fairway?
How Does An Out-Of-Shape 55 Year-Old Golfer, Crippled By Arthritis & 71 Lbs. Overweight, Still Consistently Humiliate PGA Pros In Head-To-Head Matches By Hitting Every Tee Shot Farther And Straighter Down The Fairway? Do you think golf is a easy game? Darrell Klassen does… and he's been proving it for most of his life, using a single 2-step secret that allowed him to zoom into the top ranks of the "underground" professional golfing world… and stay on top even as his body deteriorated into a complete mess. What's more, he's now ready to teach YOU everything he knows. It's a fascinating story worth finding out about… if you love golf.

68 Who Else Wants To Learn The Secrets Of Earning
An Extra $96,485 As A Chiropractor This Year… While Working Just 24-Hours A Week (Or Less), With Minimum Stress And Zero Debt!

69 “The Most Exciting Sex Of Your Life…
An amazingly FUN opportunity to catch up to -- and even pass -- everyone who’s having better sex than you are right now… and it’s a FREE LOOK, too… “The Most Exciting Sex Of Your Life… The Most Satisfying Intimacy Of Couples Who Know…” Life is too short to miss discovering why some couples always seem so much more “in love” (and happier) than everyone else. Respected doctors and sex therapists now agree: Deep, lasting closeness is nurtured in the bedroom… passionately ignited by simple sexual secrets (hidden from most folks) that can transform your love life almost overnight into something magical…

70 Dear Friend, My name is Susan Smith. With your permission -- and with strict precautions for your privacy -- I’m going to send you a fascinating package of uncensored “advanced sex class” DVDs… …that have already helped tens of thousands of other “regular people” (of all ages) to finally enjoy the best sex of their lives. News of these breakthrough “learn it fast” DVDs has spread like wildfire among “in the know” couples all over the world (including singles eagerly expecting to couple-up soon). Why? Because this special package reveals the proven techniques and specific sexual secrets that not only re-charge the intimacy in a relationship… but also unleash passion and sexual pleasure beyond anything you’ve ever experienced before. And guess what? For the next 21 days… You Can Watch (And Learn) Everything… For FREE! Here, finally, is your opportunity to discover the breathtaking sexual joy and heart-pounding closeness available only to those couples who use the secret skills, know-how and special “tricks” that allow both men and women to… …Guarantee a mind-blowing climax for your partner every time you make love… …Re-kindle “teenage level” passion and healthy curiosity in your relationship (no matter how long you’ve been together)… and…

71 Attention beginning and struggling guitarists!
“The Music Industry’s ‘Secret Weapon’ Guitar Wizard Finally Reveals His Embarrassingly-Easy Short-Cuts That Can Take Anyone From Raw Rookie To Stage-Ready ‘Get All The Girls’ Guitarist As Fast As Humanly Possible!” When this famous teacher talks, people who wanna rock pay attention -- and he’s staking his industry-wide reputation on the fact that he can take someone with NO previous skills, NO musical experience, and NO clue how to even tune a guitar… and have you ready to play and jam on a complete set list of over 100 songs… in just a few focused hours! Don’t believe it? Fine… check it out for yourself for FREE, if you choose…

72 Mysterious Arizona “Human Computer” Humiliates Wall Street “Experts” For 21st Consecutive Year!

73 World Famous Street Fighter Will Give You A FREE GUN… Just To Prove He Can Take It Away From You Bare-Handed As Easy As Candy From A Baby!

74 In Just 22 Minutes and 17 Seconds, You Can Learn For FREE What 400 Privileged ‘Elite’ Golfers Will Pay Thousands Of Dollars To See This Year… And NO Other Golfers Will Ever Hear About It!

75 How You Can Profit From The Coming Stock Market Crash and
Financial Bloodbath Caused By Cash-Rich Drug Dealers and Other Criminal Scum!

76 “How To Create A Damn Good Money-Making Ad For Your Business
…In Just 9 Minutes.”

77 How To Turn Your Ability To String Two Sentences Together
Into A Freelance Copywriting Career That -- if you’ll just follow the simple “map” I’ve laid out for you -- Can Easily Earn You Over $100,000 Your First Year!

78 Give Me Just ONE HOUR Of Your Time… And I Guarantee You Will NEVER Shoot Over 90 Again! And If I’m Wrong… I’ll Promptly Send You This Crisp New $50 Bill… No Questions Asked!

79 “How A Skinny Little Golf Genius From California Accidentally Started
Hitting 425-Yard Tee Shots!”

80 Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks and Slices… And Can Slash Up To 10 Strokes From Your Game Almost Overnight!

81 What Women Secretly Wish You Knew About Sex… But will never, ever tell you to your face!

82 “Hey, Guys! Watch This… Ernesto Is Gonna Tee Off!”

83 Bullets

84 The amazing “Lazy Businessman’s 3-Step Shortcut” to creating your first world-class ad. (How to quickly turn your hidden salesmanship skills into white-hot sales copy... even if you flunked English!) How to use the ancient “Function of Seduction” secrets in your advertising to make people desperate to open their wallets and give you money! (It’s the amazing “lost” secret of all great salesmen and all intensely-successful wealth-building marketing.) How to find the head-turning hook that reels customers into your ad like crazy! (I’ll show you how to be the one thing your prospect reads today that gets his blood pumping and makes him crave what you’re selling. His adrenaline levels won’t go down until he’s sent you money.) How to nail the passionate “sweet spot” of your customer with master-class sales copy! (You’ll gain instant trust because he feels you’re “just like family”.) The one envelope that no one in the history of civilization has ever NOT opened! How to write a killer headline that stops your intended audience cold! (Find the right “trigger” words that will pinch your reader on the ass and force her to drop everything to read your ad.)

85 Why your fortune depends on some basic “street savvy”
Why your fortune depends on some basic “street savvy”... and how to get it quickly even if you’ve led the most boring life in town. (A unique secret to turning your overlooked personality and the way people actually talk to each other into huge piles of cash!) Very simple tactic to double your profits overnight! (An astonishingly easy technique well-used by smart businessmen... but ignored by 99% of other marketers!) How to close “high ticket” deals for obscenely-large amounts of money -- even in an ad where your prospect can’t see or hold your product! 11 proven examples of successful direct response concepts you can use immediately (no matter what business you’re in)... plus a Proven Template for your own mega-pulling sales letter! (An astonishing “how to do it yourself” shortcut map.)

86 How to create your own perfect product over a short weekend
How to create your own perfect product over a short weekend... so you can start earning your fortune even if you don’t have a real business or anything to sell yet! The cash-multiplying secret of “Operation Moneysuck”! (You can skip going to college to get a master’s degree in business -- here’s all you need to know, in a nice tidy 3-pages. The secret of constant income and success that won’t quit.) A quickie “Idiot’s Guide” to consumer psychology! (Instantly understand exactly what makes your customer tick... and learn how to tickle his “consumer hot buttons” to the point of frenzy.) How to sell yourself! (Yes, these over-the-top salesmanship secrets will change every aspect of your life, no matter what you need -- be it love, money, respect or a fresh start.) And... The mysterious force behind every dollar bill in the universe that can hook you into an almost magical stream of cash-flow! (Even conservative, prominent and well-known business owners use this spooky tactic. It’s the biggest “x-factor” in rapid success, completely hidden from most people.)

87 How to hit ALL of her “long overdue” hot buttons… at the exact right moment. (And finally explore NEW spots of intense titillation she never suspected she had!) How to destroy your guy with the best sex he’s ever received. (He’ll be your slave for life, grateful and super-eager to return the favor!) The simple decision smart women make that instantly eliminates any worry over “making it happen” in bed (especially for him). The result: Better sex, more fun sex… and “deep sigh” orgasms for both partners. And guys -- once you understand how every woman has slightly different “orgasm triggers” (which you can finally easily discover)… The “Customized Magic” technique that allows any man to become THE expert on sex with any specific woman. You’ll know her deepest desires and most sensitive shiver-inducing areas better than she knows them herself! Are your sexual needs “normal”? The answer may shock the heck out of you…

88 Learn the shortcut secrets of instantly playing 99% of all rock, hard rock and new wave tunes out there. (Most songs are stunningly simple, once you know the pro-level tricks.) How to force your hands to start ripping out killer riffs -- without any of the boring practice other teachers insist on! (Proven secrets that astonish even veteran players.) Skip years of frustration by learning the ONE power chord used by most hard rock and metal guitarists! (In 2 minutes, using 2 fingers, you’ll know how to play over 200 rock songs!) Move like lightning through the 3 stages of guitar mastery: From “no clue at all” to “this is easy” in just a few short hours… and then on through “impress all your friends to the point you scare them”, straight to “ready for the stage”. (You’ll be jamming with other musicians before other rookies have even learned their first song!) Instantly learn the “insider” techniques behind Nirvana, Led Zepplin, Bink 182, The Darkness, and Ozzy Osbourne tunes (just to name a few) -- super-popular stuff that will give you smoking “audience appeal” right off the bat!

89 Turbulence

90 … and what to do about it, today…
“The 7 Reasons Attractive Women Choose Other Men Over You” … and what to do about it, today…

91 It really is that simple.
You gotta HURRY, though. Like I said, I have a package here for you. (They’re DVDs, but you can get videos instead just as easy.) If we hear from you in the next 11 days, your package will be rushed to you (by Federal Express Ground, if you’re in the States). And, once you have your package, you will have a full year to decide if you want to keep it, or send it back for a full refund. No hassles. Your word is all we need. The staff has orders to treat you with total respect and to honor your word at all times. This is a special privilege I’m offering ONLY to guys like you on our “Hot List”… and ONLY in the order you are on that list. By getting this letter, you have earned a spot up the list, so there’s a package here for you. If you don’t want it, do nothing… and we’ll take your name off the package, and send it to the guy below you on the list. You probably won’t get another chance at seeing what Gregg has, though. He is, after all, still the best-kept secret weapon in golf. If his pro clients start to protest too much, he will quickly pull the plug on this offer. So call right now, while you’re thinking about it. I don’t care if you’re in the middle of your golfing season, or just dreaming about your first round when vacation finally comes. Doesn’t matter. Just watch what Gregg reveals… and then go play the best golf of your life. It really is that simple.

92 Don’t believe me. Fine. Here’s my guarantee: Check it out for yourself
Don’t believe me? Fine. Here’s my guarantee: Check it out for yourself. If you don’t agree this is THE most vicious and simple-to-master fighting system you’ve ever experienced… then I’ll give you $10 from my own pocket! But you must act FAST… because once the military learns it allowed this stuff to leak into civilian hands, you will never hear about it again… Plus, I’ve arranged it so you can see everything for FREE if you choose…

93 (Dateline: Hollywood, CA) If you’ve ever dreamed of becoming the kind of bass player who scares other musicians with your skills and ability to drive the beat… this will be the most exciting message you ever read.

94 The Greased Slide

95 It’s so easy you’ll be laughing after every explosive drive
It’s so easy you’ll be laughing after every explosive drive! This brilliant new breakthrough by scientific “golf geeks” reveals a breathtakingly simple and super-fast way for you to instantly “trick” your swing to tap the hidden payload of raw power you’ve been ignoring your entire life! But hey -- don’t believe me… because you can check it out for FREE yourself… Hi Joe, Well, science has finally come to golf. Took ‘em long enough. I mean, you can only waste your time on projects like landing on Mars and curing baldness for so long, before you decide you have to pay some attention to something really serious. Like golf. And I gotta tell you -- you will be astonished and overjoyed at what science has discovered. Because, for essentially lazy guys like you and me, it simply means we can finally enjoy hitting the longest and straightest tee shots of our lives… without even trying. In fact… if you’ll just give the science tricks one short glance… I can guarantee it will turn you into a driving MONSTER. Immediately. And without changing anything essential in your current swing.

96 Magic vs. Reality

97

98 States of Awareness White: Total zombie Yellow: Selective attention
Red: Hyper aware Black: Kill everything that moves

99 Are you ready to take this to the next logical (and profitable) level?

100 Your Opportunity Today: The Shortcut Guide To Writing Everything You Need Written: " The Simple Writing System."

101 Here's what you get: The foundation of the Simple Writing System is the 17-point checklist I have used my entire career to write fortune-making sales messages, over and over again. Yes, like clockwork. Because that checklist is a SYSTEM. Simple to follow, easy to put into use. Killer results.

102 Here's a taste: How to use simple, obvious "street level salesmanship" (the oldest and easiest to understand psychology in the world) to quickly figure out what you need to say to get your prospect's undivided (and almost shocked) attention. And "hook" him so thoroughly, he won't be able to sleep until he engages with you, on your terms. How to determine where you "fit into" your market… so you piss off your competitors as you zoom by them, and know the precise path to dominating any niche (no matter where your business is languishing now). How to use the simplest storytelling secrets to make sure you are never at a loss of what to write to your market, whenever you have something to sell to them. (This tactic ensures that you never suffer from "writers block" again.)

103 More… How to get other people to do your bragging for you (which they will do eagerly and with passion, once you know the secret). This means you'll never have to blush when you need to make it clear that you're the guy everyone should be buying from… How to quickly map out your most profit-efficient "sales funnel", so prospects can become paying customers with the least resistance possible. (You may, in fact, currently be murdering sales by making it difficult for people to buy from you. Most marketers on the way down commit this blunder, you know…) How to finally understand exactly what it IS about you and your business that is (or should be) so darned attractive to people looking for what you offer. (This step, alone, is the difference between the heartbreak of dismal results, and the glory of turning on the cash spigot.)

104 And it doesn't matter how "hip" or successful you are right now.
I do not care if you are… A complete rookie with zero business experience… A freshly-minted entrepreneur struggling at your kitchen table… Or an established business owner who finally got fed up with the heartbreak (and empty bank accounts) that come from marketing that doesn't work.

105 In this home study course…
You learn the de-mystified "voodoo" behind the stuff that works… You learn specific ways to make it work for YOU… and… You actually PUT THESE SECRETS INTO ACTION!

106 "John, I've been waiting 15 years for you to reveal this
"John, I've been waiting 15 years for you to reveal this. This really is the missing link to great sales copy. And yet… it's so straightforward and simple. Astonishing.“ David Deutsch (“A List” copywriter with 6 current controls for Boardroom)

107 "Up until that day Carlton told me about this, I thought 'It can't be that simple'. But you don't argue with this guy. When he was through, I finally got it. And the tactic works every single time." Frank Kern (“Mass Control”)


Download ppt "John Carlton’s Simple Writing System"

Similar presentations


Ads by Google