1. HP BladeSystem Matrix introduction/overview
July 28, 2009

2. Yesterday’s infrastructure
Built one server at a time
Line of business selects application
Get purchase approvals
Project planning meetings
And more meetings
Order server
Virtual machines do nothing to alter the fact that physical servers must be purchased and installed, nor do they simplify the provisioning to other data center resources.
server
network
storage
facilities
Server delivery
unpack
inventory
Move to test center
Build process
Many people
Many manual steps
Many weeks
Human error
Change control approvals
Move to production environment
Re-cable and move into production
20 April 2017

3. Today’s integrated infrastructure
Provisioned when needed
Line of business selects application
Verify resource allocation (self-service portal)
Choose infrastructure application template (right size?, right app?)
Tool determines available resources and when
Virtual machines do nothing to alter the fact that physical servers must be purchased and installed, nor do they simplify the provisioning to other data center resources.
Less people
A few automated steps
Integrated information
Same functionality for virtual and physical servers – no compromises!
Workflow starts automatically
Push “go”
A full application infrastructure up and running!
20 April 2017

4. Adaptive infrastructure
Business-ready infrastructure in action
Service Portal
Service Catalog
Service Requester
Service Compliance
Supply Portal
Service Templates
Service Supplier
Inventory
20 April 2017

5. HP BladeSystem Matrix Collapses cost & complexity for any workload
One managed domain across physical servers and VMs
ERP
CRM
Data Warehouse
Database
Affordable failover & Disaster Recovery-ready for all apps
Mail and Messaging
TRANSITION: The key point here is simplify through standardization. One pool of infrastructure that you can carve up to suit the needs of many workloads.
We are now able to address upwards of 90% of all workloads now within ONE environment.
The environment can scale very large – up to 1000 nodes in a domain.
TRANSITION TO NEXT SLIDE: Let’s take a look at the old way versus the Matrix so I can point out how this drives out physical complexity and cost for the customer.
DR-ready and HA for every workload/app in the environment
A choice of all Integrity and ProLiant blades to tailor to the needs of different apps
And a choice of OS and hypervisor – an agnostic view.
File, Print, Infrastructure
Open choice of Integrity, ProLiant, core network and SAN
Resource Pool
OS and hypervisors supported equally
20 April 2017

6. Ideal usages for BladeSystem Matrix
IT consolidation platform
Unified physical and virtual platform – perfect fit, including power/cooling efficiency
Data Center transformation (AI), utility compute
Organizations moving to shared services models
Service providers – dedicated, virtual and cloud
Test/Dev automation
HP IO designer with self-service portal and scheduling ideal fit
Internal cloud/Compute Pool
Connections to external clouds
20 April 2017

7. What’s under the hood
Virtual Connect virtualized LAN and SAN connections
optionally included
StorageWorks EVA SAN
Supports any certified FC SAN target*
Insight Software Capacity Planning Orchestration Disaster Recovery
All-in-One Services, plus ProLiant iCAP and pay as you grow financing
Integrity and ProLiant blade servers
*c-Class SAN storage compatibility: 7
20 April 2017

8. HP BladeSystem Matrix Matrix Orchestration Environment
Workflow automation +
Capacity planning
Energy-aware provisioning
Disaster recovery-ready
Runtime management services
Catalog of app infras. templates
(available at
Self-service portal
Across all applications on physical or virtual servers
20 April 2017

9. Ready for business in 108 minutes
5 minutes of ONE administrator time to initiate
5 minutes approval time
38 minutes to provision infrastructure
60 minutes to install/configure applications
TRANSTION: The provisioning/deployment of the e-Shopping environment takes 108.
Up front work is required - Defining initial/best-practice template (including template/workflows/RDP jobs and VM templates, etc) took a couple of weeks. Since we plan to make much of this available to future customers as value add, it will likely take less time for them to adapt to their environment.
But once that is in place (and coming up, I’ll talk about where we are simplifying that too) – it’s revolutionary for the average administrator.
108 minutes is from logging into Matrix self-service portal to up and running service with configured applications
What does initiate mean – log into portal, select template and verify details, request, fill out request details ( , which pools, lease period, etc.) and submit. .
Approval in this case was creating a new ticket in HP Service Manager, reviewing ticket details, and approving in HP Service Manager which automatically allows provisioning process to continue. Obviously approval times can vary.
38 minutes time to automatically provision 3 blades, 3 virtual machines, automated attach of storage with NPIV, and allocate network addresses – no additional administrator interaction required, no LAN or SAN team interaction required
60 minutes additional time to automatically install and configure Oracle RAC and Weblogic applications using custom workflows – no administrator interaction required
Current customer process takes so long because of number of people/teams involved, communication errors/missed handoffs that cause delays, and configuration errors that cause delays
The typical process for the customer was 33 days now is 108 minutes
TRANSITION TO NEXT SLIDE: Now lets take a step back and look at the bigger implications. We used the same TCO modeling tool based on 300 rack servers.
Typical process for this customer was 33 days.
20 April 2017

10. Resource Pool
TRANSTION: I’m going to show you a template ( best-practice model ) for a customer’s E-Shopping application. Once the template is designed and approved by the architect, it is published into the self-service portal where it can be requested.
First you see what’s in that little cloud icon. Very straightforward and you drill all the way down into the components of those pools.
It consists of defining tiers of servers, and for each tier:
what type of servers (physical or virtual)
what platform for virtual (VMware or Hyper-V)
what OS, boot disk size
configuration (minimum number of CPU cores, minimum RAM required, etc.), boot disk size
what networks each server is attached to
Any data disks, what size, if shared across tier, RAID level
This is also where workflows are attached for custom automation, such as installation and configuration of Oracle RAC and Weblogic
TRANSITION: Now lets talk about how this changes the game for customers.
20 April 2017

11. Specify connection to networks
20 April 2017

12. Weblogic on 3 VM’s with Windows.
20 April 2017

13. 3 blade servers with Linux for Oracle RAC.
20 April 2017

14. Shared data disks for Oracle RAC
20 April 2017

15. Private network for Oracle RAC heartbeat
20 April 2017

16. A service-ready infrastructure delivered to your data center
Best practice design becomes best practice operations
Infrastructure provisioning in minutes instead of weeks, identically for virtual as physical servers
Establish and enforce consistent architectural standards
Extensible with existing workflows
Works with existing typical IT processes
Visual interface
App template library
Push-button deploy; self-service portal
20 April 2017

17. Disaster recovery-ready
VM or physical machine recovery
Metropolitan-distance failover in minutes
Works with EVA storage and Continuous Access
Easy creation of recovery profile from primary profile
GUI config
Push-button
Site “role-reversal”
20 April 2017

18. Infrastructure optimization
Matching resource capacity to demand
Reduce power consumption up to 35%1
Reclaim up to 50% data center circuit capacity2
Improve server consolidation ratios
Cut server consolidation time down from months to days
Power costs
Throttle power and cap peak
Continuously optimize resource usage
P2P
P2V
Built-in migration tools to ease workload movement
V2P
V2V
1, 2 HP analysis. Compared to similarly configured rackmount servers
20 April 2017

19. Packaged infrastructure
Simple to buy/deploy applications as you need
Avoid the hassle of buying and installing servers one at a time
Pools of standardized resources minimize procedures to write and maintain
Eases installation and integration in your environment
Pay as you go
Up to 64 instant-capacity enabled blades per rack* – 512 CPU cores, 8TB RAM
Up to 96TB built-in RAID-protected storage.
Data LUNs can be grown, shrunk, or replicated
10Gb network connectivity
Up to 8 NICs and 2 FC HBAs per blade
Flex-10
Flex-10
* ProLiant instant capacity (ProLiant server-based) in U.S. only at this time
20 April 2017

20. For about the same price, only BladeSystem Matrix delivers an adaptive infrastructure
US$ ILP pricing as of April 2009
Basic rackmount solution
BladeSystem Matrix
Solution package NA 1
Matrix (c7000 1Ph loaded, VC Flex-10 pair, VC FC 8Gb pair, 16-pk Matrix Orchestration Environment lics.)
95K
1U rackmount servers
2x HDDs (local mirrored boot
FC HBA cards
54K
11K
18K 16
Half-height server blades NA
55K
12K
Servers 16 64 8K
31K
[Not needed w/Flex-10, 10Gb in blades]
[Included in Matrix – VC Flex-10]
Additional NICs
Quad port NIC
64 ports on an Ethernet switch 7K
Cables
var 1K
Storage edge conn. 2 32 4
23K 6K
Redundant fibre channel SAN switch
SFPs for switch/switch ports
SFPs for switch/array ports
N/A
Mgmt software 16 9K
Insight Control Environment licenses
ID-VSE, HPIO, HPIR, ICE, VCEM, Insight Migration Pack licenses [Included in Matrix]
Enterprise Virtual Array (EVA) 4400 kit
400GB FC drives
32K
(incld. above) 1 8
SAN target (EVA)
Insight Control Install & Startup service
Factory services 4K
Incld. 1
Matrix complete Implem. Service
Matrix factory services
17K
Fulfillment/implem. services
Total (if local boot) OR
204K
Total (if local boot)
213K
Total (if boot from SAN)
193K
NO advanced mgmt, consolidation/migration, NO Virtual Connect, NO design editor and self service portal, NO logical server support, NO end to end fulfillment and implementation!
Complete, integrated, with advanced AI capabilities 20
20 April 2017

21. HP Matrix vs. Cisco UCS - at a glance
Item
HP Matrix
Cisco UCS
Compatible with existing products
Works fine with existing network and storage, hypervisor partners, etc.
Requires forklift upgrade from existing Cisco Catalyst switches to Cisco Nexus switches
Virtualization choices
VMware ESX and MS Hyper-V
VMware vSphere only1
Management emphasis
Built-in management software for advanced application infrastructure, server, storage, and network management. Includes design through self-service provisioning, optimization. Manages both physical and virtual servers from same console.
Main focus is on network (plumbing) and lower level device-level management and configuration.
Who manages the servers?
server admin, with storage and network resources carved by storage/network admins if desired.
network admin manages the server blades
Storage emphasis
storage virtualization, strong storage product set
emphasis mainly on "storage access", delegate storage to partners EMC and NetApp
Blade enclosure density
16 slots per enclosure for fewer links, lower enclosure overhead, and better compares vs. rack servers
8 slots per enclosure requires more Cisco link products, higher enclosure overhead, and compares vs. rack servers
Security
wider range of security even including SPI Dynamics application security testing
focus on lower level network access security
Purchasing risks
competitive prices
Known for high prices2 and single vendor lock-in while claiming "open"3
Implementation/migration risks
works with established industry standards available now
requires migration to proposed, new, unratified standards that may not ever get approval        
1 VMware is the only hypervisor that supports the Nexus 1000v and Cisco has admitted (3/16/09 webinar) that Nexus is “fundamental” to UCS.
2 N.Y. Times 1/19/2009 “Cisco boasts gross profit margins of close to 65 percent, while companies selling basic servers tend toward gross margins closer to 25 percent on those products.” These high margins are reflective of Cisco’s high prices.
3 Cisco talks about “open” but admitted Nexus switches (not even Catalyst switches) are “fundamental” to UCS. Also, UCS depends on Cisco proposed proprietary standards that are not open until and if they are ever approved.
and HP engineering analysis, April 2009
HP Restricted- For HP Internal Use Only

22. HP BladeSystem Matrix advantages
Integrated offering that’s available today
Unified platform for managing physical and virtual resources
One managed domain across 1000 physical servers and VMs *
10GbE that can be carved up to address application needs; eliminates switches/ports/cables
Power/cooling capacity is managed proactively
Hypervisor heterogeneity
Integrated UI with infrastructure designer/self-service portal right out of the box!
Automated Test/Dev infrastructure provisioning, continuous consolidation, everyday HA and DR-ready – all built-in
Low acquisition cost
Cloud Infrastructure in a box
HP Restricted- For HP Internal Use Only

23. Business differentiation
Only truly integrated package and delivery, end to end
Standard components with better integration is a win
Cost effective from acquisition point forward (CapEx and OpEx)
HP Financial Services 0% lease, pay as you go, buyback/trade-in to ease hardware refresh, and more (ProLiant instant capacity in U.S.)
Compatibility with existing environments – works with all key partners - Cisco, Brocade, EMC, VMware, Microsoft, ISVs, etc. – application infrastructure template library available on hp.com
Built from standard enterprise components - not “unique” like iDataPlex, Egenera, IB-based solutions and the like
Less expensive than piecing it together
Less expensive no matter how you compare! Against racks/blades or competition
20 April 2017

24. How do I buy BladeSystem Matrix?
Available now!
Step 1: Buy a Starter kit
HP factory/services install for you!
Step 2: Add with Expansion kit
Instant Capacity pool (U.S.-based)
Starter
kit
EVA4400
(optional)
Expans.
kit
Expans.
kit
BladeSystem Matrix
BladeSystem Matrix
Expans.
kit
B21
B21
TB462A
HA115A1-5NL
Expans.
kit
Buy with HP Financial Services for near 0% lease programs and pay as you grow options….
20 April 2017

25. Starter kit components2 3 4 5 1
(1) c7000 enclosure – provides the basic blade infrastructure (we are using a standard available c7000 enclosure, fully loaded with all power supplies, fans and a redundant Onboard Administrator)
(2) Virtual Connect Ethernet and FC modules – a redundant pair of each of these are included in the solution; these are required to provide virtualized and manageable virtualized connectivity, for more rapid provisioning of servers including their connection to the data center fabrics. Also, these are required for us to move physical server blade identities around simply by moving their logical server/connection profiles – this provides flexibility for failover and recovery scenarios, test/dev to production, dynamic resources additions, reprovisioning, and more.
(3) Insight Software management software licenses – this list of software consists of our entire ProLiant-based management software capabilities – (we are currently considering adding Insight Recovery as well although it’s not listed here yet). This includes: Insight Orchestration, Insight Dynamics – VSE (which in turn includes Insight Control and Server Migration Pack – Universal Edition), and Virtual Connect Enterprise Manager. We would include 16-server licenses in this package, to ensure the ability to license an entire enclosure full of our half-height blades. The management software provides the central console for designing/architecting application infrastructures (via templates), provisioning or reprovisioning those infrastructure resources, monitoring/advising on resource utilization, and performing any number of basic and advanced operational use cases such as X2Y consolidation, automated node failover, site recovery, and much more, all from one powerful interface.
(4) Implementation service – this is a mandatory “soup to nuts setup” service that comes with the Starter Kit to set up the entire environment at the customer’s site. This is a packaged service that is flexible to the customer’s needs and provides some knowledge transfer to the customer. It includes the setup of the key blade components, Virtual Connect, storage connectivity, and setup and configuration of the management server, as well as provisioning of up to 4 (2 physical and 2 virtual) logical servers.
(5) Server blades, operating systems, hypervisors – customers are encouraged to purchase their blades, including with custom or standard OS/application images (with Factory Express capabilities). Our compatibility list for the Matrix solution includes almost all shipping ProLiant and Integrity blades.
(6) Central management server – this is a server that a customer needs to have available or purchase with their order to serve as the server host for their management software. This can be any rackable server (blade or rackmount ProLiant) that meets the minimum system requirements for the central management server.
(7) EVA 4400 – the Matrix product team has customized the configuration and setup of the EVA 4400 for customers wanting to purchase a turnkey SAN array, ready to go with their solution and ready for booting from SAN. We actually will support any BladeSystem-certified SAN array target in a customer’s environment that has been properly configured for booting from SAN and has properly presented and zoned LUNs (i.e. StorageWorks XP, EVA, MSA, or from any of the primary 3rd party SAN vendors such as EMC, Hitachi, and IBM).
c7000 with all P/S, fans, redundant OA
Virtual Connect Flex-10 Eth, FC 8Gb (connecting to FC 8Gb HBAs)
Insight software (ID-VSE with HPIO and HPIR, and VC Enterprise Manager)
BL460c G6 for central management server (substitutable)
Factory/Factory Express services
Starter kit implementation service
Just add configured blades and storage! For storage, HP offers a Matrix-optimized EVA4400 with pre-provisioned LUNs
B21
TB462A
B21
included
HA115A1-5NL
20 April 2017

26. Expansion kit components1 2 3
(1) c7000 enclosure – provides the basic blade infrastructure (we are using a standard available c7000 enclosure, fully loaded with all power supplies, fans and a redundant Onboard Administrator)
(2) Virtual Connect Ethernet and FC modules – a redundant pair of each of these are included in the solution; these are required to provide virtualized and manageable virtualized connectivity, for more rapid provisioning of servers including their connection to the data center fabrics. Also, these are required for us to move physical server blade identities around simply by moving their logical server/connection profiles – this provides flexibility for failover and recovery scenarios, test/dev to production, dynamic resources additions, reprovisioning, and more.
(3) Insight Software management software licenses – this list of software consists of our entire ProLiant-based management software capabilities – (we are currently considering adding Insight Recovery as well although it’s not listed here yet). This includes: Insight Orchestration, Insight Dynamics – VSE (which in turn includes Insight Control and Server Migration Pack – Universal Edition), and Virtual Connect Enterprise Manager. We would include 16-server licenses in this package, to ensure the ability to license an entire enclosure full of our half-height blades. The management software provides the central console for designing/architecting application infrastructures (via templates), provisioning or reprovisioning those infrastructure resources, monitoring/advising on resource utilization, and performing any number of basic and advanced operational use cases such as X2Y consolidation, automated node failover, site recovery, and much more, all from one powerful interface.
(4) Implementation service – this is a mandatory “soup to nuts setup” service that comes with the Starter Kit to set up the entire environment at the customer’s site. This is a packaged service that is flexible to the customer’s needs and provides some knowledge transfer to the customer. It includes the setup of the key blade components, Virtual Connect, storage connectivity, and setup and configuration of the management server, as well as provisioning of up to 4 (2 physical and 2 virtual) logical servers.
(5) Server blades, operating systems, hypervisors – customers are encouraged to purchase their blades, including with custom or standard OS/application images (with Factory Express capabilities). Our compatibility list for the Matrix solution includes almost all shipping ProLiant and Integrity blades.
(6) Central management server – this is a server that a customer needs to have available or purchase with their order to serve as the server host for their management software. This can be any rackable server (blade or rackmount ProLiant) that meets the minimum system requirements for the central management server.
(7) EVA 4400 – the Matrix product team has customized the configuration and setup of the EVA 4400 for customers wanting to purchase a turnkey SAN array, ready to go with their solution and ready for booting from SAN. We actually will support any BladeSystem-certified SAN array target in a customer’s environment that has been properly configured for booting from SAN and has properly presented and zoned LUNs (i.e. StorageWorks XP, EVA, MSA, or from any of the primary 3rd party SAN vendors such as EMC, Hitachi, and IBM).
c7000 with all P/S, fans, redundant OA
Virtual Connect Flex-10 Eth, FC 8Gb (connecting to FC 8Gb HBAs)
Insight software (ID-VSE with HPIO and HPIR, and VC Enterprise Manager)
Just add blades!
B21
20 April 2017

27. Matrix Application Infrastructure Template kits available on hp.com
Microsoft Exchange
Oracle RAC/database
SAP
In plans: Microsoft SQL Server, Citrix Presentation Server, Peoplesoft , Siebel, and generic examples
Templates define service configs, including modification options
E.g. A 5000 Exchange 2007 Service
3 server blades, 4 cores, 8 GB RAM
10 GB Boot LUNs, 500 GB RAID 5 LUN
Recommended OS = Windows Server 2008 Enterprise x64
Documentation/description of template, configuration, settings, etc.
OO workflows to automate tasks
Scripts or other content for additional automation (kicked off by workflows)
RDP jobs
<?xml version="1.0" encoding="UTF-8" standalone="yes" ?>
- <InfrastructureServiceTemplate xmlns="
<Id>template </Id>
<Name>eStore (.NET) Medium</Name>
<Note>Online storefront for medium size business V3.2 Windows (.net) Application server with fault tolerant database</Note>
<CreateEpoch> </CreateEpoch>
<LastModifiedEpoch> </LastModifiedEpoch>
<IsReleased>true</IsReleased>
- <LogicalServerGroups>
<Id>template #lsg </Id>
<Name>web-IIS</Name>
- <ViewContext>
<X>173</X>
<Y>93</Y>
</ViewContext>
<MinServerCount>2</MinServerCount>
<MaxServerCount>3</MaxServerCount>
+ <LogicalServerStereotype>
<Hostname>#web</Hostname>
<IsVirtual>YES</IsVirtual>
<IsRecoverable>NO</IsRecoverable>
<MemorySize>512</MemorySize>
<MemorySizeType>MB</MemorySizeType>
<ProcessorCount>1</ProcessorCount>
20 April 2017

28. What our customers are saying
‘... “BladeSystem Matrix is more about enhancing and improving what we already have and the way we do things today rather than rethinking and replacing everything from the ground up.”
Rhys Sharp
Chief Technology Officer
“… Matrix offers an ideal answer to keep costs down, quality up, in the provisioning of servers and IT services.”
Andy Mulholland
Global Chief Technology Officer
TRANSITION: Before I dive and show you what’s under the hood of the architecture and the benefits of Matrix – I want to share with you what our beta customers are already saying. Combination of different types of customers with very different environments and business models that all see value in Matrix.
The key point is that the delivery model of our beta is very similar to the final delivery of this solution on April 21.
The key things to note:
Extremely fast time to deployment – a lot of heavy lifting was required to make this seamless.
Customers were inside the Matrix, focusing on actual operations and provisioning instead of fumbling around with the physical architecture.
My factory quote is from Micros – they were using the product instead of going through all the stuff no one wants to see. In the old days, we might have been overly proud of the technology inside, not so now. The more we can take out of the customer’s way the better.
“Taking cost out is our number one priority this year. We view BladeSystem Matrix as a way to consolidate networking, storage and server to take cost out now and optimize our operations to keep costs out going forward.”
Jason Foster
System Architect, Director
“… BladeSystem Matrix gives us a simple way to deploy a block of infrastructure capacity that we can carve up and optimize for most of our workloads.”
Leigh Carpenter
Senior Consultant
20 April 2017

29. Matrix is the integration point to deliver the business-ready infrastructure
SAN/iQ Cluster
VSA
Logos
Application Infrastructure Template Library
In development
Microsoft Exchange
Oracle RAC/database
SAP
Microsoft SQL Server (TBD)
Citrix Presentation Server (TBD)
PeopleSoft (TBD)
Siebel (TBD)
Simple template examples (TBD)
IO templates for defining different service configurations for the target applications, including notes on modifying them
Example: A 5000 mailbox Exchange 2007 Service
3 Physical Blade servers, 4 Cores each, 8 GB RAM
10 GB Boot LUNs, 500 GB Data RAID 5 LUN
Recommended OS = Windows Server 2008 Enterprise x64
Documentation/Description of template, configuration, settings, etc.
Potentially:
OO workflows to automate template tasks
Scripts or other content for additional automation (can be kicked off by workflows)
RDP jobs
Infrastructure convergence
Partner integration
Business-ready infrastructure
Add converged storage support
VC + network integration
More management integration
Build application template library
3rd party network and business service integration
Increased HP Software, service & facility integration
20 April 2017

30. Thank you.
To learn more visit:

31. HP logo green on white

32. Bringing Adaptive Infrastructure to life!
HP Software (Opsware, Mercury, ….)
CA, Tivoli,MS
BladeSystem Matrix
Orchestration Environment
Orchestration interface
App infrastructure provisioning
Disaster recovery
Resource optimization interface
Resource capacity management
Power management
APIs to partners
Compute resources
Storage resources
Compute resources
Pooled resources: Blades, VMs, LUNs, files
Provision/reconfigure connections: Power, bandwidth, QoS, security
Server edge virtualization
Power
LAN
SAN
20 April 2017

33. Before end of 2009, it could be paid for!
BladeSystem Matrix pays for itself in 8 months, with >300% ROI in 3 years
Costs less to own
78% TCO reduction in consolidation from rackmount servers*
Accelerated time to business service delivery
108 minutes vs 33 days for app infrastructure deployment with automated, template-based provisioning
Better use of resources
Triple resource utilization with built-in, on-going capacity planning
Triple data center capacity with dynamic power capping
Before end of 2009, it could be paid for!
320 legacy rackmount 2U 2p servers G-2 Dell virtualized with Vmware (5VMs/server) to 64 BL465c G6 (2 socket/8 cores) with Flex-10 (25VMs/server) with Insight SW- source: Alinean ROI Analyst tool
Cost of acquisition of components separately: $143,054 vs. $121,274 for Matrix starter kit configuration (15% lower, based on Product Manager’s analysis)
108 minutes: Up front work is required - Defining initial/best-practice template (including template/workflows/RDP jobs and VM templates, etc) took a couple of weeks. Since we plan to make much of this available to future customers as value add, it will likely take less time for them to adapt to their environment.
it’s revolutionary for the average administrator.
108 minutes is from logging into Matrix self-service portal to up and running service with configured applications
What does initiate mean – log into portal, select template and verify details, request, fill out request details ( , which pools, lease period, etc.) and submit. .
Approval in this case was creating a new ticket in HP Service Manager, reviewing ticket details, and approving in HP Service Manager which automatically allows provisioning process to continue. Obviously approval times can vary.
38 minutes time to automatically provision 3 blades, 3 virtual machines, automated attach of storage with NPIV, and allocate network addresses – no additional administrator interaction required, no LAN or SAN team interaction required
60 minutes additional time to automatically install and configure Oracle RAC and Weblogic applications using custom workflows – no administrator interaction required
Current customer process takes so long because of number of people/teams involved, communication errors/missed handoffs that cause delays, and configuration errors that cause delays
The typical process for the customer was 33 days now is 108 minutes
Triple resource utilization (from unvirtualized 20% to 60% with virtualization and ID-VSE 60% (the level of virtualization with ID-VSE used for Alinean ROI/TCO model – this is a conservative number)
Triple data center capacity with dynamic power capping: source November announcement
Esther to get backing for 65% HPFS claim from Albert
Packaged to benefit you and the environment
Matrix package priced 15% less than components
Reduce 65% upfront investment with 0% financing**
One Matrix rack saves 5.9 trees in cardboard!
*Alinean/IDC ROI - consolidation of 320 legacy 2U Intel rackmount servers to BL490c G6 servers
**HP Financial services analysis
20 April 2017

34. Unmatched…. Integrated offering now
Manage PM and VM sprawl equally well
Eliminate switch/ports with carve-able 10GbE
Safely overprovision power/cooling capac.
Hypervisor agnosticism
Integrated UI with infras. designer/Self serv portal – out of box!
Test/dev lab mgr, consolid what-if solvers, DR-ready – all built-in
Lowest acquisition cost
Unmatched set of capabilities. Competition: No movable physical machines (logical servers), no unified VM/PM, no Flex-10, no true Virtual Connect, no enclosure-based dynamic power cap, no hypervisor agnosticism, no SmartSolver consolidation analysis (unless buy extra), no integrated fulfillment and packaging, no one throat to choke…
Again, as mentioned, BladeSystem Matrix brings forth the power of our ESS/TSG portfolio of capabilities in the most competitively advantageous way possible. This is an IBM, Dell, EMC, Cisco, [you name it] killer. HP is the ONLY provider who can build and deliver this. As you can see here, too, the price is highly competitive for Matrix versus a messy conglomeration of our competitors that doesn’t even hit remotely close to our capability set (not to mention lack of integration and fulfillment/services)….
20 April 2017

35. 5 steps to order and fulfill
Step 1: Quote/order starter kit and choose options
Account team quotes and places order, with help from Factory Express Engagement Program Manager (EPM)*
Customers may buy add-on kits at same time (or buy later) to add blades/enclosures
Step 2: Factory Express teams verify order and Customer Intent Document (CID)*
Step 3: Factory/Factory Express perform hardware config, including firmware verification/updating, LUN creation (if EVA 4400 purchased with Starter Kit)
Step 4: Customer contacted by Technology Services project manager to complete pre-install checklist
Step 5: Technology Services performs onsite installation; final demo and knowledge transfer to customer; overview of additional service opportunities
*if needed depending on optional components requiring customization
20 April 2017

36. HP BladeSystem Matrix services
Included
Integrated Matrix Implementation Service with project manager
Config, install, and orientation to deliver a fully operational Matrix
Product Warranty and Support Services
Next Business Day hardware warranty support
Included 1 year 24x7 software support for ID-VSE, IO, VCEM, IR
Each Matrix Starter Kit includes Matrix Implementation Services. These Implementation Services begin with the racking, cabling, and configuration of the systems in the Factory. All of this information is then passed to the Technology Services team in the field, which completes the installation, startup, and orientation at the customer’s site. Once the Implementation Service is completed, the customer has a fully functional Matrix solution.
Also included in the Matrix Starter Kit are hardware repair services, and software support services for all of the included hardware and software components.
These services can be augmented by uplifts to a higher level-of-service such as Committed Call-to-Repair services or Mission Critical support services; also available are optional Care Packs of services to continue support beyond the warranty period.
Of course, Matrix customers may choose from the entire portfolio of Bladesystem and Virtualization services available from Technology Services. This portfolio includes extensive ‘up front’ assessment and advisory services ranging from Data Center Design through Power and Cooling, through Data Center Operations assistance. Virtualization consulting and implementation services are available from our Solutions Implementation Practice. Support for products added to a Matrix solution is available as well – including installation and startup services, and support services.
HP Education Services offers best-in-class training on each of the key HP technologies which encompass our Blade Matrix solution. This includes training on c-Class blades, Enterprise Virtual Array storage products, as well as our Insight Control, Virtual Connect, and Insight Dynamics-VSE software products. We also partner with VMware and Microsoft to offer training on their hypervisors and applications as well.
HP education services leverages HP’s ownership of these proprietary technologies and our partnerships with VMware and Microsoft to offer instruction and course materials from the very experts that create, manage, and enhance these technologies. These training offerings are available worldwide in a variety of training formats, including traditional classroom, dedicated on-sites, and on-line."
Highly recommended
Matrix year 24/7 Care Pack uplifts for entire solution (HW + SW)
Proactive Select Service – single point of contact; flexible credit toward family of services (HP Ed Services, assessments, etc.)
Data Center Consulting and Assessment Services (e.g. Power and Cooling Assessments, Capacity Assessments, Virtualization Consulting, Custom SOW services, etc.)
Integration with HP Operations Orchestration automation
Higher level of service (up to Mission Critical)
HP Education offerings – broad Blades and Virtualization courses
20 April 2017

37. One BladeSystem Matrix implementation service
These have been integrated …
… into this!
Insight Orchestration
Install & Startup
UK829E HA124A1-5FW
Optional prerequisite:
Insight Dynamics – VSE Installation & Startup
UF819E HA124A1-59D
Matrix
Implementation
Service
(Factory/Onsite)
HA115A1-5NL
April 2009
SAN setup -
only if not using Matrix’ EVA 4400
Boot From SAN Implementation Service
UF820E HA124A1-59J
VC Enterprise Manager
Installation & Startup
UF816E HA124A1-5N8
Optional prerequisite:
c-Class infrastructure
Installation & Startup
UE602E HA114A1-5FY
Insight Control Environment
Installation & Startup
UF369E HA124A1-59B
Hypervisors/
Hyper. mgmt
c7000 install
UE494E
HA113A1-5FY
FE Level 4
HA454A1-003
With project mgmt
20 April 2017

38. The role of education services for HP BladeSystem Matrix1 2 3
Reduce costs
Increase agility
Improve quality
Education services from HP
Help customers drive better business results through a comprehensive portfolio of learning solutions, which help reduce IT costs, control business risks and drive growth.
Enable customers to make the most of their Matrix solution and therefore achieve:
even lower costs
even more agility
even better quality
Improve customer success (and satisfaction) with Matrix
People and Process
People, Process, & Technology
A customer’s HP-Matrix technology investments alone do not ensure success – the business or organizational results they want cannot be achieved unless technology, processes and people are all addressed and aligned.
HP Education services can help address both the people and processes parts of the equation. Increasing the technical skills of our customers’ people is often one of the most effective ways for them to grow productivity and boost project success rates. And HP offers training in IT Service management, Project Management and Business Analysis to help customers improve and integrate their IT projects though improved processes.
It is when all three of these components – people, process, technology - are addressed that the customer will maximize the business results of the HP Matrix solution – reduced cost, increased agility, and improved quality.
Why HP Education Services for HP-Matrix?
HP education services (HPES) leverages HP’s ownership of proprietary technologies and key partnerships to offer instruction and course materials from the very experts that create, manage, and enhance these technologies.
Specifically, HPES help clients bring HP Matrix solutions to life by equipping their employees with the knowledge and skills needed to implement, manage, and use the various technologies underlying this “virtualization” solutions.
As we’ll see on the next slide, HPES offers a variety of education solutions for the infrastructure, systems management, operating system, and virtualization tools which comprise HP’s Matrix solution. These education solutions will reduce the time to productivity for a client’s employees in using these technologies.
HPES offers experienced instructors with hands-on experience who can provide clients with invaluable tips and tricks
HPES provides flexible learning options, with online virtual labs, self-study, classroom, virtual classroom, and onsite training. This approach is designed to give clients the same high-quality experience whether they travel to a training center, learn online, or attend the instruction at their own location.
HPES has more than 90 education centers worldwide, offering state-of-the-art classrooms with courses delivered in multiple languages
HPES also provides job-focused training and customized solutions, that make sure the instruction clients receive is immediately applicable to their work o
People
Technology
Process
Business Results
Technology
20 April 2017

39. Speeding user adoption: training from HP
Business Results
Reduced costs
Increased agility
Improved quality
Technology
People and Processes
Applications: VMware, Microsoft Hyper-V Server 2008, Citrix
Our ultimate goal should be to move the customer from “just” Matrix implementation to actual Matrix adoption, where they are proficient with the HP Matrix solution and its component(s), and are therefore likely to buy more HP product and services. As we can see from this pyramid, HP Education offers globally a variety of best in class training solutions focused on the Virtualization technologies that make Matrix go – from management software to blades to storage to hypervisors and more. These classes are typically available either at an HP facility, at the customer’s site, or virtually. For more information about the services HP Education offers to make your Matrix customer successful visit
Two key training courses to recommend to Matrix customers would include:
First - for customers new to Virtualization - the “Introduction to Virtualization” webinar, part # HG815aae.
This course provides a conceptual foundation to help customers understand the importance and advantages of virtualization.
By the time customers complete this conceptual training they will have a new and different understanding of how, for example, the future for data center resource management is moving away from standalone hardware toward a pooled environment that maximizes data center capacity, saves energy, and reduces storage and floor space requirements.
Second - the 4-day Insight Dynamics-VSE course, part # HG812s.
System Management: HP Insight Dynamics - VSE, HP Insight Control Environment (ICE), HP Virtual Connect
Hardware: HP BladeSystem c-Class, EVA4400
HP offers training on key technologies that comprise the Matrix solution
Training helps improve ROI, accelerate adoption and improve business results
For more information please visit
20 April 2017

40. Instant Capacity for HP BladeSystem Matrix
Using the iCAP ProLiant* program
Proven program for 5 or more years; *U.S. only
Cost-effective “just in time” inventory protection is designed to provide “ready to run” servers for immediate activation, while avoiding up-front costs..
BladeSystem ProLiant servers (and ML/DL) deployed via Direct fulfillment
Using HP SIM, automated, billing and tracking process upon activation and consumption
Servers can be pre-racked, pre-imaged, and tested in preparation of activation
Amortize total blade infrastructure (rack, enclosure, power, interconnects) over the total number of blades
Warranty commences once customer has been invoiced (title exchanges)
Price captured at time of shipment
Ability to reset target inventory levels in real time
20 April 2017

41. Pay as You Grow financing for HP BladeSystem Matrix
Key features
Lower monthly/quarterly payments for the first year of the lease term
Upfront flexibility to align spending with forecasted usage in subsequent years
How do customers engage?
Perform an initial assessment of your budget , usage projections and business objectives with your HP Financial Services Sales Representative to determine your preferred payment profile
Structure and worldwide availability
At the end of the lease term, they simply ship the leased equipment back to HP Financial Services and explore upgrading to and leasing the latest technology. It’s that simple
Pay as you Grow is available on all BladeSystem Matrix transactions on a 36 month term lease with a fair market value purchase option at the end of the term
20 April 2017

42. HP Financial Services Everywhere you need us to be What we do
We make it easy and economical for you to deploy world-class technology in ways that help meet your business needs.
We offer financial solutions that help you manage to your total cost of ownership – from planning and acquiring technology all the way to replacing and retiring it.
We help you manage the risk of dealing with older or surplus IT equipment.
IT financing
Diversified tech financing
SMB
Enterprise
Public Sector
Leasing portfolio
Servers + storage
Desktops + printers
Software + services
Medical equipment
Test & measurement
Networking gear
Our solutions
direct
channel
Leasing
Pre-owned equipment
Asset Recovery
Upgrades, add-ons
Technology refresh
AssetEdge
Utility solutions
Sale lease back
GlobalEdge
20 April 2017

43. Collapse configuration complexity with 1 platform to match 6 rack configs
The old way.
The Matrix way.
vs.
One pool of wire-once resources
TRANSITION: Think about the model today. 1 server for every kind of app and workload. Here are 6 different niche rack servers for different applications. Each one with different firmware, procedures, images, each. Hard wired, stranded storage in each one, wasted power capacity etc.
Compare that to the ONE way to do things in Matrix.
And we ran some initial acquisition cost calculations for a modest 300 server environment. Big savings on the network, HW/SW costs, power costs and all with ONE set of tools, procedures, firmware etc on ONE single pool of infrastructure capacity and resources.
TRANSTION: This is the hardware view of Matrix, but lets turn now to the management or orchestration environment.
6 different firmwares, OS images
6 different manuals and procedures
Stranded storage per server
Wasted power capacity
4 to 1 network equipment consolidation
Reduced server HW + SW costs 45% ($1.5M)
89% ($2.4M) lower power and cooling costs
One set of tools, manuals, procedures, and firmware
300 servers
20 April 2017

44. BladeSystem Matrix
Starter
kit
(optional)
EVA4400
Expans.
Ordering steps
Utilize HP Financial Services for advantageous financing about worldwide, plus ProLiant iCAP (US only) to pay for spares or servers only when they get provisioned within your infrastructure.
See HP BladeSystem Matrix QuickSpecs for further detail
Step 1 (Mandatory): Choose a rack
Step 2 (Mandatory): B21 - HP BLc Matrix Starter Components
Contains these blade components: c7000 with all P/S, fans, redundant OA, and Virtual Connect Flex-10 Eth, FC 8Gb
Also includes: Factory integration services for default racking and cabling of Starter Kit, updating of firmware for all purchased components and blades within Starter Kit (and Expansion Kits, if also ordered) to the Matrix Firmware Release Set 1.xx level, and coordination of order and fulfillment with HP Service/authorized partner to deliver the Matrix (Onsite) Implementation Service
Step 3 (Mandatory*): TB462A - HP BL Matrix SW FIO 16-Svr 24x7 Supt:
Contains these Insight software licenses: ID-VSE (includes HPIO and HPIR), VCEM, ICE, SMP-U, 16-pack/encl lics (1 entitlement); IS DVD media
Step 4 (De-selectable): B21 - BL460c G6 Special to serve role as central mgmt server (CMS); if de-selected, user must provide or order another ProLiant server or blade that meets CMS requirements (
BL460c G6 configuration: 2.53GHz Xeon (2 processors); 10GbE Flex-10 embedded dual-port NIC, iLO 2, 6GB (3x 2GB) PC (DDR3-1333) Unbuffered DIMMs, SA P410i embedded controller, 256MB RAID cache module, 2x 146GB 3G SAS 10K SFF DP HDD, Emulex LPe1105-HP 4Gb FC HBA
Step 5 (Mandatory*): HA115A1-5NL - Matrix (Onsite) Implementation Service
Step 6 (De-selectable): AJ699B, HA839A1, and HA865A1 - HP EVA4400 SAN Starter Kit 400GB 10K Factory integrated
Contains: EVA4400 dual controller array with embedded NPIV 8Gb/s switches, M6412 HDD enclosure, 8x 400 GB 10K HDDs, CommandView LTU (4x 1TB), Smart Start and CV media, 4x Emulex 8Gb/s PCI-E HBAs – included to also connect four stand-alone servers
HA839A1 and HA865A1 provide required factory integration and pre-configured LUN setup
Step 7 (Required option): Varies – Add ProLiant and Integrity server blades (see BL Matrix Compatibility Chart for supported models)
Step 8 (De-selectable*): Varies – 3-year warranty uplift for all hardware and software components in this Starter kit (or total order)
Done! This completes a Starter Kit, but be sure to consider also ordering these key “options” below:
Add B21 HP BLc Matrix Expansion Kits (for more ready-to-go infrastructure for your Matrix environment) plus server blades and 3-year warranty uplift for the Expansion Kits
Add other key options such as operating system licenses, hypervisor licenses, Proactive Select services, Educational Services, rack and power options, etc.
(1) c7000 enclosure – provides the basic blade infrastructure (we are using a standard available c7000 enclosure, fully loaded with all power supplies, fans and a redundant Onboard Administrator)
(2) Virtual Connect Ethernet and FC modules – a redundant pair of each of these are included in the solution; these are required to provide virtualized and manageable virtualized connectivity, for more rapid provisioning of servers including their connection to the data center fabrics. Also, these are required for us to move physical server blade identities around simply by moving their logical server/connection profiles – this provides flexibility for failover and recovery scenarios, test/dev to production, dynamic resources additions, reprovisioning, and more.
(3) Insight Software management software licenses – this list of software consists of our entire ProLiant-based management software capabilities – (we are currently considering adding Insight Recovery as well although it’s not listed here yet). This includes: Insight Orchestration, Insight Dynamics – VSE (which in turn includes Insight Control and Server Migration Pack – Universal Edition), and Virtual Connect Enterprise Manager. We would include 16-server licenses in this package, to ensure the ability to license an entire enclosure full of our half-height blades. The management software provides the central console for designing/architecting application infrastructures (via templates), provisioning or reprovisioning those infrastructure resources, monitoring/advising on resource utilization, and performing any number of basic and advanced operational use cases such as X2Y consolidation, automated node failover, site recovery, and much more, all from one powerful interface.
(4) Implementation service – this is a mandatory “soup to nuts setup” service that comes with the Starter Kit to set up the entire environment at the customer’s site. This is a packaged service that is flexible to the customer’s needs and provides some knowledge transfer to the customer. It includes the setup of the key blade components, Virtual Connect, storage connectivity, and setup and configuration of the management server, as well as provisioning of up to 4 (2 physical and 2 virtual) logical servers.
(5) Server blades, operating systems, hypervisors – customers are encouraged to purchase their blades, including with custom or standard OS/application images (with Factory Express capabilities). Our compatibility list for the Matrix solution includes almost all shipping ProLiant and Integrity blades.
(6) Central management server – this is a server that a customer needs to have available or purchase with their order to serve as the server host for their management software. This can be any rackable server (blade or rackmount ProLiant) that meets the minimum system requirements for the central management server.
(7) EVA 4400 – the Matrix product team has customized the configuration and setup of the EVA 4400 for customers wanting to purchase a turnkey SAN array, ready to go with their solution and ready for booting from SAN. We actually will support any BladeSystem-certified SAN array target in a customer’s environment that has been properly configured for booting from SAN and has properly presented and zoned LUNs (i.e. StorageWorks XP, EVA, MSA, or from any of the primary 3rd party SAN vendors such as EMC, Hitachi, and IBM).
*Watson will pre-populate and require if B21 selected
20 April 2017

45. Overall order process Verification Watson/SBW Rack required
B21 Starter Kit
Without HP EVA 4400 or Custom Options
Watson/SBW
TS or channel services presales
Standard factory process
HP or channel pre-sales
Rack required
Starter Kit ( B21)
Requires: Software kit (TB462A)
Requires: Implem Service (HA115A1-5NL)
Optional: 460c G6 CMS blade
Optional: EVA4400 kit
Add: blades….
Optional: Expansion Kit(s) ( B21)
Scripts coming from Linh Nguyen (from HOU test engineering) ? TBC…
Note: for EMEA: process will show IPM role in coordination…
Fusion
Order details
Technical Presales
Factory Express Engagement Manager
HP or channel account manager (or inside sales rep)
Vista
B21 Starter Kit
With HP EVA 4400 or
Other Custom Requirements
Customer Intent Document
QuickSpecs
Verification
20 April 2017

46. OO workflow example
In our case rather than defining a flow that would obtain approval for the provisioning of this template, we modified some global settings in IO so that all approval have to go through a tier application ( Service Manager in our case).
Here is the approval flow in Operation Orchestrator.
. As you can see, this flow takes advantage of the pre-existing integration with Service Manager to open a ticket and then wait until the ticket is closed with a status of “approved” before the flow returns to Insight Orchestration.
OO Studio: flow to trigger a ticket being created in HP Service Manager
Embedded OO provides pre-defined flows (use out of the box or customize) and the ability to create new workflows
20 April 2017

47. Attaching a workflow to a template
As part of the provisioning process we have the ability to define flows in Operations Orchestration that will run before or after various IO activities.
Additionally, we will be using the HP Server Automation product to provision the software stack for these servers, as well as for the ongoing compliance management for the software stack. Here we are defining the flow that will invoke the Server Automation product.
Flow for OO to trigger SA to check server compliance after provisioning
Select pre-defined workflows or create new workflows for automated execution (pre/post provisioning) via embedded OO
20 April 2017

48. iCAP ProLiant/blades Benefits
Product availability results in faster time to implementation
End Business Unit demands are met in hours instead of days/weeks
Simplifies the ordering and installation of ProLiant Servers and/or BladeSystems
Fewer resources needed for order management and cut POs results in less human error and lower costs
Avoids up-front costs and allows business units to share infrastructure costs
Allows IT organizations to stay ahead of end-business unit demands without holding pre-purchased inventory
Lowers inventory carrying costs
Targeted inventory turns of days
Proactively manages product EOL and technology refresh scenarios
Flexible financing- Servers can be purchased or leased
20 April 2017

49. iCAP ProLiant/blades Where do you get more information?
Customer brochure
Program Manager
Wendy Sheffield - Primary contact point for presentations and general questions
Phone:
20 April 2017

50. Tough economic times are making leasing an attractive acquisition strategy – even for those that have never leased before…. “With limited cash on hand, clients see multiple benefits with financing options — such as low total cost of ownership (TCO), access to newer technology, and flexibility — over outright purchase of IT….For sourcing professionals, external financing options mean many more benefits such as a boost to “green IT” initiatives, protection against technology obsolescence, and asset disposal.”
Sudin Apte, Forrester Research, 2009

51. New benefits of IT leasing*
(Beyond the traditional ones)
Shifts IT spending from capital to operating expense
allows companies opportunity to borrow money for other things
Access to latest technology and opportunity for technology refresh to boost competitiveness
Also allows companies to move at a consistent speed and not be slowed down by complex budgetary approval cycles
Improving "green" IT performance - aka cut energy costs with newer hardware
plus it frees companies from complex disposal requirements
Taking a first step to move to “pay-per-use” models such as cloud/ on-demand computing or software-as-a-service
In a leased environment, sourcing teams can evaluate new computing options more objectively and move more quickly without the baggage of old equipment coloring their decisions
*Source: Forrester, Jan 13, 2009, “Back To Basics: Why IT Leasing Makes Sense In The Economic Meltdown”
20 April 2017

52. Is leasing right for your customer?
Call to action:
Engage with your HPFS Financial Account Manager (FAM) early in the sales cycle.
When to engage:
Once you have performed an initial assessment of your customer’s business objectives, partner with your HPFS FAM to assess the customer’s financial need and objectives.
Conversation starters/probing questions:
Is it important to keep your technology current and hedge obsolescence?
Is initial cash outlay or budget constraint a concern?
Would predictable, monthly payments make it easier for your budget planning?
Are you concerned with lowering the cost of ownership with your IT acquisition?
Are you making the investments in your business to remain competitive?
How to engage HPFS:
Direct Sales WW:
Account look-up by Geo can be found at:
For North America Channel Partners:
Please call HPFS Rapid Response Center –  
20 April 2017

53. HP Financial Services − Benefits
Benefits for HP’s customers
Improve cash flow management
Reduce total cost of ownership
Preserve capital
Improve return on capital
Remove depreciation expense
Avoid technological obsolescence
Avoid high maintenance fees
Eliminate end-of-life risks and costs
Finance entire solution – hardware, software, services
HP/HPFS is the smartest way to invest in IT
20 April 2017