1. Jordan’s Keys to Marketing Magic

2. Creativity Rules

3. Ignore everything your professors taught you (well, almost everything…) Sources of Ideas – Literature – Travel – Comedians

4. Sell Drugs

5. Don’t Do Drugs (The best advertising is no advertising)

6. Don’t Invest in Fads

7. Americanize the Exotic

8. Don’t just sell American products abroad, sell America

9. Segmentation is ultimately a stupid idea

10. Practice Contrarian Marketing

11. Sell people what they can never really have

12. Know when to STEAL

13. Never neglect the social aspects of your product

14. Reinvent your customers – not yourself

15. Self-competition is the best competition

16. Behold Newton’s Fourth Law of Marketing: “ For every action there is an equal(?) and opposite reaction.”

17. Tell consumers what they need

18. Practice Fusion Marketing

19. “Better” is the best differentiation (don’t be different, be better)

20. Don’t “beat dead horses” (i.e. dead brands)

21. Anticipate the Side Effects…

22. Anticipate the Backlash…

23. Sell the tools to “mine the gold” instead of the gold itself

24. Open a “bar” (let your customers do the work…)

25. Be the Joneses (don’t keep up with the Joneses)

26. Get there first

27. Don’t wait for “acceptance”

28. Cast a wider net

29. Dream Big!