Presentation on theme: "Communicating the Global Compact Barcelona, 25 September 2006."— Presentation transcript:
Communicating the Global Compact Barcelona, 25 September 2006
8/27/2015 2 What Exactly is CSR? “Corporate Social Responsibility is not about how money is spent, it’s about how money is made.” -- Anonymous
8/27/2015 3 What Exactly is CSR? CSR is, first and foremost, a long-term strategy. CSR means aligning business strategy and operations with universal values. CSR is a fundamental transformation of operations, relationships, corporate culture and identity. CSR is proactive strategic planning, not defensive communication. CSR includes philanthropy – but it is much more.
8/27/2015 4 The Global Compact – Overview Launched 26 July 2000 World’s largest voluntary CSR initiative Multi-stakeholder platform for collaborative action Rooted in universally accepted conventions: Universal Declaration of Human Rights ILO Declaration Rio Declaration UN Convention Against Corruption
8/27/2015 5 The Ten Principles Human Rights Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and Principle 2: make sure that they are not complicit in human rights abuses. Labour Standards Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining; Principle 4: the elimination of all forms of forced and compulsory labour; Principle 5: the effective abolition of child labour; and Principle 6: the elimination of discrimination in respect of employment and occupation. Environment Principle 7: Businesses should support a precautionary approach to environmental challenges; Principle 8: undertake initiatives to promote greater environmental responsibility; and Principle 9: encourage the development and diffusion of environmentally friendly technologies Anti-Corruption Principle 10: Businesses should work against all forms of corruption, including extortion and bribery.
8/27/2015 6 The Global Compact – Mission Make the 10 principles part of business strategy, operations and culture Facilitate cooperation among global stakeholders in support of broader development goals (such as the Millennium Development Goals) “To help create a more sustainable and inclusive global economy”
8/27/2015 7 Business Participation Today More than 3,000 businesses on 100 countries Global, large domestic, SMEs All business sectors Developed and developing world 50+ country networks More than 500 non-business participants
8/27/2015 8 Managing Expectations The Global Compact Is … A voluntary initiative to promote sustainable development and good corporate citizenship A set of values based on universally accepted principles A network of companies and other stakeholders The Global Compact is NOT … Mandatory A method for monitoring company behavior A standard, management system or code of conduct A regulatory instrument PR or philanthropy
8/27/2015 9 Managing Expectations How Can we Join? Letter of participation from the company’s top executive to the Secretary-General of the UN Commitment to make the 10 principles part of business strategy, operations and culture Willingness to engage in joint action with other global stakeholders in support of broader development goals (such as the Millennium Development Goals) Become a public advocate of the Global Compact and the concept of corporate responsibility.
8/27/2015 10 Managing Expectations What else is expected? Communication on Progress (COP): Annual public statement on the implementation of the GC principles Demonstration of transparency and accountability Communication with stakeholders Safeguarding the integrity of the GC
8/27/2015 11 Why Does It Matter? Benefits of Engagement Employee morale and productivity Reputation management License to operate/trust-building Good corporate governance Improved risk profile (legal liabilities) Improved access to capital Multi-stakeholder dialogue and learning Implementation tools & guidance
8/27/2015 12 Why Should We Participate? Creating Value through CSR Human Rights Community Workplace Environment Anti-Corruption Reputation and brands Operational efficiency Innovation Access to new/ existing markets Access to knowledge and skills Access to key resources Litigation and regulatory risk Operational risks Risk premiums Revenues Exposure to ESG Issues Transmission Factors Financial Value Drivers Costs Source: Conference Board/GC Working Group, 2005
8/27/2015 13 Strategy, Policy, Management Systems Why Should We Participate? Creating Value through CSR Human Rights Community Workplace Environment Anti-Corruption Reputation and brands Operational efficiency Innovation Access to new/ existing markets Access to knowledge and skills Access to key resources Litigation and regulatory risk Operational risks Risk premiums Revenues Exposure to ESG Issues Transmission Factors Financial Value Drivers Costs CSR Engagement Source: Conference Board/GC Working Group, 2005
8/27/2015 14 Managing Expectations Developing the Right Approach The Global Compact is not about compliance, but about continuous improvement. The Global Compact is universal in principle, but flexible and open to individual adaptation in practice. Prioritizing is crucial – not everything is equally important in the beginning. Most companies already carry out Global Compact related activities of some form. Be creative and look out for win-win situations – both company and society should benefit.
8/27/2015 15 Some recent developments… CSR in public policy (e.g. reporting requirements) Principles for Responsible Investment (PRI) – GC-based engagement initiative of institutional investors ESG – Increasing Role of Environmental, Social and Governance Criteria in capital markets Training tomorrow’s CSR leaders – integration of CSR in academic training Sectoral alliances and initiatives to tackle CSR challenges Lobbying reform Development of an Academic Network Global Compact Cities Programme
8/27/2015 16 Communicating the GC: Some Basic Considerations
8/27/2015 17 Governments UNDP/ GC Network Media Civil Society Public at Large Business Know Your Target Groups
8/27/2015 18 Strategize – Act – Measure Consistent messaging across all communication channels Identify national CSR context (How can CSR play a key role in this country?) Balance global principles with local action Different angles Media: Focus on issues, not companies Public: Address consumer-relevant globalization concerns Companies: Establish business case, share best practices Governments: National competitiveness Civil Society: Partnerships, contribution to global governance Develop narratives, not activity reports Communicate challenges
8/27/2015 19 Strategize – Act – Measure Introductory Briefings with the Media Awareness-raising workshops with the Business Community Panel discussions around CSR Editorials by champions Campaigns Newsletters Award Schemes Electronic databases of best practices
8/27/2015 20 Strategize – Act – Measure Monitoring of Media Coverage (Clipping Service) Database of Outreach Contacts & Champions Web Metrics “What gets measured gets managed”