1. Unit 2 Sociology
The Media

2. What are THREE functions of the Media?
1. It supports the economy, public awareness of products
A. Awareness- The new and improved, Recalled Products, etc.
B. Commercials- Underwrites the cost of media (free to watch/use IF…..)
(Facebook- Ads) (TV commercials) (Online News sites- Ads and Subscriptions)
Ask Mr. Simpson about “Cookies”
Infomercials
2. Advertisements become part of the Entertainment Industry
A. (Super Bowl- Ads- 44% female, 22% male watch just for the commercials)
B. Where Else????
3. Influences the Culture- Consumer Behavior
A. Needs and Expectations of what is desirable
(What is Beautiful?, What is NOT acceptable)
B. Anti-Smoking, Anti-Bullying Advertisements
C. Reinforces Sterotypes

3. Stereotypes

4. Does MASS MEDIA Reflect Social Norms or Create them?
Youtube Clip

5. Pepsi vs. Coke- Race, Gender, Age

6. Tuesday- Feb 25th 1. CHANGES ARE COMING
2. COKE VS. PEPSI: The Amazing Story Behind The Cola Wars Read more:

7. Coke vs. Pepsi 12 oz. vs. 10 oz bottles

8. Coke vs. Pepsi target audiences

9. Race? Demographic- Athletic

10. Race or Popularity?

11. Race? Target Audience

12. Economic Status/ Race

13. Nostalgia– Classic Coke Strategy

14. Environment Conscious

15. Nostalgia

16. Race- Aunt Jemima and Uncle Ben

18. Sociology Media Graph- Teens

19. Gender Roles in the Media
(4min)
Gender Stereotypes in the Media
Gender Roles in the Media

20. Unit 2 Review– Mass Media
Unit 2 Test– Mass Media is …..
MONDAY!!
I am posting this review on my page of the school website for review.
Study Guides Due the Day of the Test-- Monday
Current Events Today??? Finally???

21. SS-HS-4.1.1
I will use a variety of geographic tools (charts, graphs, databases) to explain and analyze the reasons for the distribution of physical and human features on Earth's surface.
DOK 3

22. Friday- Media: Current Events 2.28.14
Women In Media
Social Media & College Admissions
Body Image
Motown (Music-culture)
The Monuments Men
Lake Superior Ice Caves (today)
The End of the SAT?
The Play of the Week:
Ariana & the Rose in the Studio
Heroin Deaths on the Rise (5)
Angry Birds Privacy Concerns (5)
The Minimum Wage Debate (5)
Facebook Marks Ten Years (5)

24. Who owns tablets & e-readers?

27. Sociology Unit 2- The Media
1. Read Article- Television Statistics
2. Mortar Board Review (20 points today)
(1-3 persons per group)
3. Finish and Turn in Friday
A. Textbook Assignment
B. Changes are Coming Questions
C. Media Scavenger Hunt

28. It is unlikely to be a surprise that Facebook has raced ahead in social network popularity, with an average score of 405 minutes spent on the site by a user in January This is miles ahead of Tumblr and the recent appearance of Pinterest, which tie at 89 minutes each -- while Twitter, LinkedIn and MySpace gained average marks ranging from 8 to 21 minutes.

29. Sociology – The Media
I can integrate and evaluate different sources of information presented in diverse formats of media (What information is Reliable? Biased? Outdated?)

30. Sociology- Unit 2 Media 3.5.14 Essential Questions
1. What are the different forms of Media?
2. Who controls the Media (Gatekeepers?, Conglomerates?)
3. Is there a Media Bias in American Society?
ACTIVITY– CARD SORT– MEDIA CONGLOMERATES

31. 1. ?What are the different forms of Media?

32. Media- Outlets

33. 2. Who controls the Media (Gatekeepers?, Conglomerates?)
Media Conglomerates

34. Liberal- ……Left Conservative- ………….Right

35. 3. Is there a Media Bias in American Society?
What You Ought to Know– Online Media Blog
Video Clip

36. Activity– Card Sort Media Conglomerates Walt Disney Company
News Corporation
Time Warner
Viacom / CBS Corp
NBC Universal
Disney Pictures
20th Century Fox
Turner Broadcasting
MTV BET UPN
NBC News

37. Sociology—Mass Media
1. Which is NOT one of the POSTIVE functions of media?
A. Underwrites the Cost of Media through advertising
B. Narcotizing Effect from overexposure
C. Provides information about products
D. Employs thousands in the Entertainment Industry
ANSWER…..
B. Narcotizing Effect of overexposure
2. Which of the following is the BEST explanation of the Narcotizing Effect of the Media?
Saturation Babysitter Sleep Aid Stimulant
Saturation

38. Unit 2– Mass Media
3. A relatively small number of people control what information reaches the mass audience. This is ….
Gatekeeping Media Monitoring Ideology Digital Divide
Anwer…
Gatekeeping
Is this GOOD or BAD?
4. Which nation has a Pervasive or Substantial Filtering of Internet Use?
Russia Great Britain South Africa Saudi Arabia
Answer…..
Saudi Arabia

39. Unit 2 Review– Mass Media
5. People who have far less access to the latest technologies is referred to as….
Audience Isolation Digital Divide Gate-keeping
ANSWER:
Digital Divide

40. Unit 2– Mass Media
6. Which statement is TRUE concerning the Demographics of “Who is on the internet”?
A. Women far outnumber Men who use the internet or are ‘Online”
B. College educated persons are “online” in greater % than Less educated
C. Ages are the largest age demographic that uses the internet
Answer… B
7. Sports coverage of Men’s over Women’s sports is at what ratio? Over….
Answer….
9-1

41. Unit 2– Mass Media 8. In the Feminist View of the Media, Women are….
Underrepresented in the Media
Are Online More than Men
Often Portrayed as Decisive
ANSWER: Underrepresented in the Media
9. What show helped change how non-traditional families were portrayed in the late 60’s and early 70’s?
I Love Lucy The Brady Bunch Cosby Show Family Guy
ANSWER:
Brady Bunch

42. Unit 2– Mass Media 10. The Media is MOST often blamed for…..
Political Bias Troubles of Youth Digital Divide
ANSWER……
Troubles of Youth
11. How many commercials does the average child age 6 watch in a year?
1,000 2, , ,000
20,000

43. Unit 2– Mass Media
What percentage of American Households have at least ONE Television?
50% (1/2) % (2/3) 75% (3/4) 90%+(9/10)
90+(9/10)
How many hours per day is the average American watching television? 4+

44. Unit 2– Mass Media
14. How many violent acts will the average America child witness on TV before they leave elementary school?
2,000 8, , ,000
20,000

45. Unit 2 Review– Mass Media
15. The average America Youth spends more time watching TV than what?
Answer….(Name 1– must be on the list below)
Spending Time Outdoors/Indoors Playing Sleeping
Doing Homework Household Chores Talking to Parents
16. Which of the following areas have a strong correlation with watching TV?
Violence Against Parents Health/Weight Issues
Increased Sensitivity to Violence Decreased Scores on Academic Tests
Answer….
Health/Weight Issues.

46. Unit 2 Review– Mass Media
17. Identify ONE form of Mass Media in SHARP DECLINE----NO CHOICES
Print Media: Newspapers, Magazines,etc.
18. Among year olds, Which of the following are in decline?
Video Game Online Chat
Television Viewing Social Networking
Answer….
TV Viewing

47. Unit 2 Review– Mass Media
19. What is Western Media?
A. Movie Media from Hollywood, California
B. Media from the U.S. and Europe
C. Media from the Liberal Left Wing
ANSWER….
B--
20. When people watch over 1,000 images of murder by age 16,
in the TV/Movie media– Viewers become numb or no longer react in shock or dismay. This phenomenon is….
The Narcotic Dysfunction –Desensitized
Cultural Insensitivity- Socialized
Audience Association– Assimilation
Answer….

48. Unit 2 Review– Mass Media
21. What nation only recently opened up television to it’s people and have become alarmed and concerned of Western Media’ influence on their traditional culture?
Cameroon Saudi Arabia Bhutan Laos
Answer….
Bhutan

49. Unit 2 Review– Mass Media
22. The ALL time classic Coke Advertisement is “I’d like to teach the world to sing”.
It was effective because it used multiple advertising strategies in a second spot. Which is NOT an advertising strategy used?
Bandwagon Social Associaton
Magic Ingredients Repetition
Answer…..
Magic Ingredients
23. Wendy’s Old Fashioned Hamburgers is successful over the long term because of what MAIN media marketing strategy?
Use of Humor Avante Garde Social Association
Use of Scale Nostalgia Testimonials
Nostalgia

50. 24. Why do 44% of women and 22% percent of men give as the primary reason they watch the Superbowl? (no choice)
…..
Watch the Commercials

51. 25. News and Media checkpoints include editing, editorial boards, and “storyboard” meetings to decide what stories are covered and with what ____. This is known as “Gatekeeping”
Spin Ads Ideology Status Stereotyping
Answer…..
Spin
26. The Modern Media has evolved into a Global Village through “CULTURAL ___________”
Stereotyping Assimilation Stratification Bias
Answer….
Assimilation

52. Speed Round- Media Conglomerates
Choices…..
Walt Disney Company
News Corporation
Time Warner
Viacom/CBS
NBC Universal

53. I-Pad– Google--
________________ is a form of communication that is aimed towards influencing the attitude of a community toward some cause or position by presenting only one side of an argument.
Answer….
Propaganda

54. IPAD GOOGLE BONUS:
Outdoor Media. Includes Billboards and signs, placards inside and outside of commercial transportation modes, flying billboards (e.g., signs in tow of airplanes), blimps, and skywriting
Kentucky Law states that this form of advertisement must be ______ feet from the Highway
Answer….
660

55. I-Pad Bonus:
From What department of government did the Internet Evolve?
Answer…..
Defense– It was originally created for military purposes

56. I-Pad BONUS:
Tobacco and alcohol manufacturers have made extensive use of billboards and other outdoor media. However, the 1998 Master Settlement Agreement between the states and the tobacco industries outlawed billboard advertising of cigarettes.
In what year do you think was Tobacco finally prohibited from Television commercials?
Answer….Hint (How old is Mr. Simpson?)
1965

57. I Pad Bonus– Mass Media
Print Media---3 TYPES consumer (e.g., Reader's Digest, Newsweek, People ), farm (e.g., Farm Journal, National Hog Farmer, Beef ), and business (professional, industrial, trade, and general business publications).
Name ONE or MORE of the TOP 12 Magazines by Circulation
Answer….
1. AARP THE MAGAZINE 22,395,670
AARP BULLETIN 22,236,671
The Costco Connection 8,489,821
BETTER HOMES AND GARDENS 7,648,900
GAME INFORMER 5,954,884
READER'S DIGEST 5,653,440
NATIONAL GEOGRAPHIC 4,445,603
GOOD HOUSEKEEPING 4,336,711
WOMAN'S DAY 3,863,710
FAMILY CIRCLE 3,816,958
PEOPLE 3,556,753
TIME

58. Clock Buddies

59. Test Review– Sociology—Mass Media
4 O’clock
1. Which is NOT one of the POSTIVE functions of media?
A. Underwrites the Cost of Media through advertising
B. Narcotizing Effect from overexposure
C. Provides information about products
D. Employs thousands in the Entertainment Industry
ANSWER…..
B. Narcotizing Effect of overexposure

60. 8 O’clock
2. Which of the following is the BEST explanation of the Narcotizing Effect of the Media?
Saturation Babysitter Sleep Aid
ANSWER…..
Saturation

61. Unit 2 Review– Mass Media
3 O’Clock
A relatively small number of people control what information reaches the mass audience. This is ….
Gatekeeping Media Monitoring Ideology Digital Divide
Answer….
Gatekeeping
Is this GOOD or BAD?

62. Which nation has a Pervasive or Substantial Filtering of Internet Use?
10 O’clock
Which nation has a Pervasive or Substantial Filtering of Internet Use?
Russia Great Britain South Africa Saudi Arabia
Answer….
Saudi Arabia

63. Unit 2 Review– Mass Media
5 O’Clock
People who have far less access to the latest technologies is referred to as….
Audience Isolation Digital Divide Gatekeeping
ANSWER:
Digital Divide

64. Unit 2 Review– Mass Media
6. Which statement is TRUE concerning the Demographics of “Who is on the internet”?
A. Women far outnumber Men who use the internet or are ‘Online”
B. College educated persons are “online” in greater %’s than Less educated
C. Ages are the largest age demographic that uses the internet
Answer… B
7. Sports coverage of Men’s over Women’s sports is at what ratio? Over….
9-1

65. Unit 2 Review– Mass Media
8. In the Feminist View of the Media, Women are….
Underrepresented in the Media
Are Online More than Men
Often Portrayed as Decisive
ANSWER: Underrepresented in the Media
9. What show helped change how families were portrayed in the late 60’s and early 70’s?
I Love Lucy The Brady Bunch Cosby Show Family Guy
ANSWER:
Brady Bunch

66. Unit 2 Review– Mass Media
10.
Political Bias Troubles of Youth Digital Divide
ANSWER……
Troubles of Youth
11. How many commercials does the average child age 6 watch in a year?
1,000 2, , ,000
20,000

67. Unit 2 Review– Mass Media
What percentage of American Households have at least ONE Television?
50 (1/2) (2/3) (3/4) 90+(9/10)
90+(9/10)
How many hours per day is the average American watching television? 4+
14. How many violent acts will the average America child witness on TV before they leave elementary school?
2,000 8, , ,000
20,000

68. Unit 2 Review– Mass Media
15. The average America Youth spends more time watching TV than what?
Answer….(Name 2– must be on the list below)
Spending Time Outdoors/Indoors Playing Sleeping
Doing Homework Household Chores Talking to Parents
16. Which of the following areas have a strong correlation with watching TV?
Violence Against Parents Health/Weight Issues
Increased Sensitivity to Violence Decreased Scores on Academic Tests
Answer….
Health/Weight Issues.

69. Unit 2 Review– Mass Media
17. Identify ONE form of Mass Media in SHARP DECLINE----NO CHOICES
Print Media: Newspapers, Magazines,etc.
18. Among year olds, Which of the following are in decline?
Video Game Online Chat
Television Viewing Social Networking
Answer….
TV Viewing

70. Unit 2 Review– Mass Media
19. What is Western Media?
A. Movie Media from Hollywood, California
B. Media from the U.S. and Europe
C. Media from the Liberal Left Wing
ANSWER….
B--
20. When people watch over 1,000 images of murder by age 16,
in the TV/Movie media– Viewers become numb or no longer react in shock or dismay. This phenomenon is….
The Narcotic Dysfunction –Desensitized
Cultural Insensitivity- Socialized
Audience Association– Assimilation
Answer….

71. Unit 2 Review– Mass Media
21. What nation only recently opened up television to it’s people and have become alarmed and concerned of Western Media’ influence on their traditional culture?
Cameroon Saudi Arabia Bhutan Laos
Answer….
Bhutan

72. Unit 2 Review– Mass Media
22. The ALL time classic Coke Advertisement is “I’d like to teach the world to sing”.
It was effective because it used multiple advertising strategies in a second spot. Which is NOT an advertising strategy used?
Bandwagon Social Associaton
Magic Ingredients Repetition
Answer…..
Magic Ingredients
23. Wendy’s Old Fashioned Hamburgers is successful over the long term because of what MAIN media marketing strategy?
Use of Humor Avante Garde Social Association
Use of Scale Nostalgia Testimonials
Nostalgia

73. 24. Why do 44% of women and 22% percent of men give as the primary reason they watch the Superbowl? (no choice)
…..
Watch the Commercials

74. 25. News and Media checkpoints include editing, editorial boards, and “storyboard” meetings to decide what stories are covered and with what ____. This is known as “Gatekeeping”
Spin Ads Ideology Status Stereotyping
Answer…..
Spin
26. The Modern Media has evolved into a Global Village through “CULTURAL ___________”
Stereotyping Assimilation Stratification Bias
Answer….
Assimilation