1. 26 97 169 192 210 233 140 178 214 222 231 247 56 87 128 0 108 155 192 95 1 Brighter, Bolder, Better An Introduction

2. 2 © 2011 Amadeus IT Group SA Brighter, Bolder, Better © 2011 Amadeus IT Group SA Brighter, Bolder, Better What is Amadeus Content Store? New hotel and leisure service booking solution from Amadeus MENA. Provides variety of Aggregator hotel content on Amadeus Selling platform. Smart tab on Amadeus Selling Platform. Fully integrated with Amadeus PNR. Delivered In Partnership with Travelboutique Online.

3. 3 © 2011 Amadeus IT Group SA Brighter, Bolder, Better What is the available Content? Travco Hotelbeds Agoda MIKI Interhome Expedia (EAN) DOTW Tourico GTA Whitesands (Dubai) Desiya (India)  HotelsPro – October EndHojoozat – Mid November  HotelRez – End NovemberGate7 (Saudi) – End 2011  World Avenues – End 2011Saltours – Feb 2012  Special Tours – March 2012 Content Coming Soon

4. 4 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Best Rates + Best Availability = More Sales and More Revenue

5. 5 © 2011 Amadeus IT Group SA Brighter, Bolder, Better A Normal Hotel Booking Process in a Travel Agency

6. 6 © 2011 Amadeus IT Group SA Brighter, Bolder, Better At the Agency Telephone the Hotel for a reservationWait for ConfirmationManual Update of PNR on the GDSInform Traveller of booking via e-mail Good Morning Carmen. These are my Travel details: 15/06/2010: MAD to LON 18/06/2010: LON to MAD I need a hotel for these dates. Hi, My name is Steve and I work for Siemens. I need to attend a meeting in London. Steve calls his Agency Thank You Carmen. Hi, My name is Carmen and I work for the Agency. These are the sources for Steve’s request. 6 Global Hotel Program Corporate negotiated rates Amadeus Selling platform (GDS) Hotel aggregators Online Travel Agent Paper work / Post-its E-mail Inbox

7. 7 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Single Screen Multiple Provider Search, Compare & Book = Better Service and Much Faster Process

8. 8 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Phase 1 – Business Model TBO MENA (TRAVEL BOUTIQUE ONLINE) GTA DOTW MIKI TRAVCO TOURICO HOTELBEDS ETC. AGGREGATORS & WHOLESALERS TRAVEL AGENCIES Direct Contract with TBO MENA (Floating Deposit, Cash basis or Credit) Smart Tab and Integration Agent Support from TBO MENA Dubai Call Centre + Live Chat on the System

9. 9 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Content Store & Standard GDS Hotel CONTENT STORE  Content from Wholesalers and Aggregators.  No Need for Credit Card Guarantee.  Nett Rates – agency can markup and sell.  Currently not able to incorporate Global Corporate Rate Codes. STANDARD HOTEL  Direct Connect to Hotel Reservation Systems.  Credit Card Required as a Guarantee.  Commissionable Rates – commissions to be collected.  Global Corporate Rates can be loaded and booked with Corporate Rate Codes. Different but Complementing Each Other

10. 10 © 2011 Amadeus IT Group SA Brighter, Bolder, Better  Access to More and more local and global content.  Helping you find the best available deals.  Making the booking process efficient and fast.  Last minute availability – find that hard to get room.  Pre-payment and flexible payment options. © 2011 Amadeus IT Group SA Brighter, Bolder, Better Delivering More Value

11. 11 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Functionality – Integration with Amadeus Selling Platform  Hotel Information Segment in PNR  Seamless single sign on onto smart-tab/ TBO platform  Hotel Segment Appearing on CheckMyTrip  Auto-fill of Passenger Names from PNR  Auto-fill of email, mobile, address if it exists in profile  AIR Hand-off standards  AIR hand-off for cancellations and amendment: end of 2011  Auto display of special offers based on PNR destination: end of November 2011

12. 12 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Functionality – Coming Soon  Google Maps Integration and Map Search  Point of Sale Markup Flexibility  Credit Card Payment  Removal of Duplicates from Multiple Suppliers  Reviews – TripAdvisor  Cancellation and Amendment – auto flow to mid back office.  Integration with E-Power  Switch Functionality – agency direct aggregator contracts.

13. 13 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Phase 2 Use your own direct Contracts to search and book on Content Store!

14. 14 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Use Your Own Direct Contracts Travco Hotelbeds Agoda MIKI Interhome Expedia (EAN) DOTW Tourico GTA Whitesands (Dubai) Desiya (India)  HotelsPro Hojoozat – Mid November  HotelRez Gate7 (Saudi) – End 2011  World AvenuesSaltours – Feb 2012  Special Tours Content Coming Soon *Per booking fee applies

15. 15 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Sign Up Procedure www.amadeus.com/contentstore

16. 16 © 2011 Amadeus IT Group SA Brighter, Bolder, Better Questions?