2. Danny Garber Sr. Architect Microsoft SOA304 Ofer Ashkenazi Sr. Technical Product Manager Microsoft Integrate. Automate. Simplify.

3. Session Objectives Provide a quick overview of BizTalk Demonstrate BizTalk using a live example Describe the 2009 release of BizTalk and the roadmap Demonstrate using BizTalk for innovative S+S scenarios

4. Agenda Why do we need an integration server? What is BizTalk? Demo 1: BizTalk 2009 in action What’s new in 2009 and what’s the roadmap? Demo 2: BizTalk as a gateway to cloud services Summary

5. Key Customer Pain Points Need to Integrate systems Inconsistent information from disparate sources Insufficient supply/value chain collaboration Want to Automate processes Inefficient manual processes Lack of asset and process visibility Must Simplify change Overwhelmed by frequent business changes Find it hard to manage business rules

6. The Changing Landscape Application integration domain Enterprise Service Bus S+S S+S Cloud Services

7. What Is BizTalk? Partners Applications Devices Messages Data Events Business Integration Server Integrate | Automate | Simplify

8. BizTalk Server Workloads RFID Platform Enabling Physical Events Visibility RFID Platform Enabling Physical Events Visibility BRE Managing Business Rules BRE B2B Connecting Business PartnersB2B PartnersBAM Providing Process Visibility and Analytics BAM Messaging Connecting Disparate Systems Across Various Boundaries Messaging Orchestration Automating Business Processes

9. People-Ready Processes Our customers are using BizTalk to automate numerous processesHorizontal Manufacturing/ Retail Financial Services Public/ Healthcare Extend Supply / Value Chain Audit and Controls Employee Self-Service IT Provisioning Sales Analytics Customer Service Asset Tracking Supply Chain Execution Plant Operations Multi-Channel Retail Store Systems and POS Payments Processing (SWIFT B2B Integration) Insurance Value Chain Branch Integration Channel Renewal Citizen Service and e-forms Government Administration Collaboration Electronic Health Records and Connected Health Health Information Networks and Clinical Governance http://www.microsoft.com/biztalk/en/us/case-studies.aspx

10. How? Integrate Systems Automate Processes Simplify Change Let’s learn by examples:

11. Northwind Traders PO Process – Business Scenario PO Request Workflow in SharePoint PO Processing & Invoice Processing in BizTalk Internet ERP PO Approver PO Requestor BizTalk BAM Vendor PO Service Vendor Invoice Service Invoices BI/BAM Reporting Purchasing Manager Vendors

12. Northwind Traders Purchasing Process Purchase Requester Invoices Library Purchase Orders Library Purchasing Workflow Purchase Approver ERP System Purchase Order Orch Invoice Orch PO ServiceInvoice Service Invoice Drop Submit PO Request Send PO for approval Submit PO approval Notify PO Requester Submit PO to processing Update ERP Send PO Receive Ack Archive PO Receive Invoice Send Status Receive Ack Archive Invoice SharePoint PortalExternal VendorsERP

13. Northwind PO Processing Demo

14. What Have We Just Seen in This Demo? Integrate Systems Seamless SharePoint portal integration with BizTalk Business tracking across multiple steps Various: WCF, WS, SQL Server, FTP, POP3 (mail), WSS Automate Processes BizTalk Rule Engine automates business decision Automated interactions synchronize applications Simplify Change Easy change of technology & connection properties Adaptation to changes in the business logic

15. UN Agency Retools IT System Quickly and Efficiently with Web Portal Environment Rapid deployment with service-oriented architecture Simple SAP integration Flexible, scalable architecture Path toward the future UNESCO developed a Web portal environment using Microsoft® Office SharePoint® Server, Microsoft SQL Server®, Microsoft BizTalk® Server, and the Windows Server® operating system UNESCO wanted to progressively homogenize its IT environment, implement global standards, and create a global application interface while integrating its existing systems and applications Before deciding, we considered several criteria, including compatibility with SAP…. We wanted a simple and efficient solution. In the end, the Microsoft solution was clearly the most impressive and the easiest to implement. —Gyula Bognar, Chief of IT Operations, UNESCO Customer Case Study: UNESCO

16. XML B2B EAI (partner adapters) Vertical B2B BPM Partner Adapters SOA/ESB Adapters in Box Host Integration SOA/ESBBPM Extend B2B (+EDI/AS2) RFID V5 BizTalk Server 2006 R2 V4 BizTalk Server 2006 V3 BizTalk Server 2004 V2 BizTalk Server 2002 V1 BizTalk Server 2000 V6 BizTalk Server 2009 ALM Support ESB (2.0) BPM Extend B2B BAM+ RFID Mobile and Std Pack New Adapters Update Swift 500 Customers 2,000 Customers 4,000 Customers 7,000 Customers 8,000 Customers BizTalk Server Versions Continuous innovation: Release every 2 years

17. BizTalk 2009 Value Proposition Improve Productivity Developers and IT professionals gain dramatic enhancements in productivity and manageability Promote Agile Innovation Improvements in service oriented capabilities, RFID and BAM capabilities will help drive innovation for the business Reduce Costs Save by virtualizing and consolidating servers and by re-using existing systems with better connectivity features

18. New Mobile RFID Platform New RFID device management and industry standards support Enhanced Support for EDI and AS2 Protocols and Drummond certification Updated SWIFT Support and SWIFTReady Financial EAI Gold certification New Application Lifecycle Management (ALM) support Support for TFS – integrated source control, bug tracking, and MSBuild automation Enhanced Developer Productivity Visual Studio project system updates Support for.NET Framework 3.5 SP1 and Visual Studio 2008 SP1 Take advantages of the latest developer tools Support for Windows Server 2008 and SQL Server 2008 Hyper-V support Increased performance & scale Support for.NET Framework 3.5 SP1 and Visual Studio 2008 SP1 Take advantages of the latest developer tools Support for Windows Server 2008 and SQL Server 2008 Hyper-V support Increased performance & scale ESB Guidance 2.0 New UDDI v3 Web Services Registry New and enhanced LOB adapters (Oracle EBS, SQL Server) Enhanced host systems integration (MQ, CICS, IMS) Enhanced BAM support BizTalk Server 2009 Themes

19. RFID Mobility Scenarios

20. VSTS and TFS Integration Application lifecycle management Support for team development Microsoft Project Server integration Consistent automated build Integrated source control Bug tracking system BusinessAnalyst ProjectManager Dev Team Test Operations ChangeRequests Use Case Non Functional Requirements Bugs Tasks ProductionErrors

21. BizTalk 2009 TAP Customer Profiles

22. TAP Customer Quotes “I really can’t tell you just how happy using BizTalk Server 2009 as a fully supported part of VSTS and TFS makes me…” “Having BizTalk Server 2009 seamlessly fit into our application development life cycle under Team Foundation Server is extremely important in terms of our confidence in using BizTalk as the “glue” which binds our business processes together. …to say that it’s “vital to our business” is an understatement.” “In case I haven’t already mentioned this, the build and deploy speed of this beta is excellent. I just built and deployed a four project solution in less than 30 seconds, in a virtual machine. This is substantially faster than BizTalk Server 2006 R2. Even my complex solutions are building very quickly and deploying in a matter of minutes. It is also nice to see the deployment detail being written to the Output window in Visual Studio 2008.” “We have the two projects we described to you (EDI Usage and E-Confirm) both ready to go to production as soon as the servers are available. We are excited about getting these up and running and we are already under way with another project utilizing BizTalk”

23. BizTalk Multi-Year Roadmap Updated platform support SOA and Web Services Business to Business Integration Developer & Team Productivity Maintain release rhythm of roughly every 2 years BizTalk Server 2009 (H1 09) BizTalk Server “7” BizTalk Server “8” New & Enhanced Scenarios Low-latency ESB B2B BI/BAM Asset Tracking (RFID) Faster Time to Solution Productivity e.g. Complex Mapping Better Together Integration with the latest MS platform New & Enhanced Scenarios Low-latency ESB B2B BI/BAM Asset Tracking (RFID) Faster Time to Solution Productivity e.g. Complex Mapping Better Together Integration with the latest MS platform Main themes for the future releases of BizTalk Server:

24. Visual Studio &.NET As organizations deploy applications to the cloud, BizTalk server will provide solutions to link on-premises and cloud services. Microsoft Platform Vision

25. BizTalk: Integration Server, ESB and a Gateway to Microsoft Azure Services Platform in One Product Business Partner CRM HR E-Commerce ERP Business Partner Integration Server (EAI/B2B) Enterprise Service Bus (ESB) Azure Services Platform

26. Announcing the BizTalk ESB Toolkit Name changeFrom “ESB Guidance” to “BizTalk ESB Toolkit” General AvailabilityMid-June ’09 Packaging & Distribution Signed binaries and samples code (MSDN -> Download Center) Documentation (MSDN) Private Fixes (Microsoft Connect site) LicenseFree for BizTalk Customers Support & Bug Reporting Managed MSDN forums with Microsoft Customer Support Services* in the loop to fix issues as required Online CommunityManaged MSDN forums * Ramping up through the summer

27. Contoso Auto Insurance Company Demo Fictitious Auto & Home Insurance Company providing insurers to submit auto claims from any device and anywhere Demonstrates how S+S Microsoft technologies can be used together within a scenario

28. Contoso AutoClaim Process – Business Scenario Access Control Services Live Mesh Claim Support Web app Access Control Claims UDDI ESB Itinerary BTS Orchestration Pull Claims Resolve Endpoint Send Bids Appraisal Agency 1Appraisal Agency n Live Mesh Notification Services Evaluate Bids Appraisal Order LOB Execute Business Logic Service Registry Customer 11 22 33 44 55 66 77 88 9999 99 1010 1111

29. Insurance Claim Processing Demo

30. What Have You Just Seen? Online submission of claims via Silverlight Live Mesh application hosted in Windows Azure Services Platform S+S integration with on-premise services using a new custom BizTalk LiveMesh Adapter On-premise Server Itinerary built with BizTalk Server 2009 ESB Toolkit Event-driven BizTalk Server S+S integration with cloud services via.NET Services Technologies used: BizTalk Server 2009, ESB Toolkit, Windows Azure LiveFramework CTP,.NET Services CTP

31. Why BizTalk Now More Than Ever? Get more from what you already have Automate to reduce costs and errors Innovate to stay competitive Integrate to eliminate redundancy Provide tighter compliance and control

32. Summary Seize the opportunity to help your business with: Consistent Information Adaptable Processes Operational Insight Realize the potential of BizTalk Server 2009 Better Productivity Enhanced Agility Cost Saving Prepare for the future of S+S with BizTalk Integrate. Automate. Simplify.

33. Call to Action Get ready and involved! Attend BizTalk Sessions @Tech∙Ed Explore the existing resources Upgrade to BizTalk Server 2009, or download the Evaluation versionEvaluation version Figure out how your organization can save today with BizTalk!

34. Related BizTalk Content at Tech∙Ed Breakout Sessions SOA304 Introducing the Microsoft Integration Server: BizTalk Server 2009 SOA318 Microsoft BizTalk Goes Mobile: Collecting Physical World Events from Mobile Devices SOA317 Dynamic Messaging with Microsoft BizTalk Enterprise Service Bus (ESB) Guidance v2 ARC306 Connecting Enterprise Applications to Existing Data SOA301 Achieving Success with Integration in the Enterprise Using Microsoft BizTalk Server 2009 SOA321 Best Practices for Virtualization of Microsoft BizTalk Server 2009 with Hyper-V SOA305 Enhancing the SAP User Experience: Building Rich Composite Applications in Microsoft Office SharePoint Server 2007 Using the BizTalk Adapter Pack SOA312 Microsoft BizTalk: Application Lifecycle Management and Productivity Enhancements SOA205 Radio Frequency Identification: Affecting End Users, Online, ERP to Plant Floor Interactive Sessions SOA04-INT Deep Dive with Microsoft BizTalk Server 2009 Development Platform SOA06-INT Integrating with Partners: Learn to Develop with EDI/AS2 in Microsoft BizTalk Server 2009 Hands on Labs SOA05-HOL Microsoft BizTalk Server: Building and Deploying Your First BizTalk Server Solution SOA01-HOL Microsoft BizTalk Server: Analyzing Business Activity Data with Business Activity Monitoring (BAM) SOA02-HOL Extending BizTalk Server 2009 BAM Capabilities through Representation State Transfer (REST) SOA03-HOL Microsoft BizTalk Server: Capturing Data with Business Activity Monitoring (BAM) SOA04-HOL Connecting Microsoft.NET Applications to Legacy IBM Mainframe and Midrange Systems Using Microsoft Host Integration Server 2009

35. Track Resources Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. SOA www.microsoft.com/soa msdn.microsoft.com/biztalk www.microsoft.com/biztalk “Dublin” www.microsoft.com/net/dublin “Oslo” msdn.microsoft.com/oslo www.microsoft.com/net/oslo.aspx msdn.microsoft.com/wcf msdn.microsoft.com/wf www.microsoft.com/net msdn.microsoft.com/azure/netservices www.microsoft.com/azure/netservices twitter.com/dotnetservices

36. Additional Resources BizTalk Website BizTalk Website BizTalk Server Roadmap Introducing Microsoft BizTalk Server Microsoft BizTalk Server Technical Overview BizTalk Technical PostersBizTalk Technical Posters (including interactive “posters”) BizTalk MSDN Developer Center Microsoft SOA Microsoft SOA Real World SOA Customer Stories Microsoft BPM Microsoft BPM Microsoft's People-Ready Process vision Integrated architecture for process-centric applications

37. Complete an evaluation on CommNet and enter to win! Required Slide

38. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Required Slide