1. Sue Baker Director, Time to Change

2. 2014: It’s the little things

4. Parity of Esteem Mental health care accounts for NHS 13% of spending, whilst mental illness is responsible for 28% of all morbidity in England

7. Some Risk Factors for Suicide (men) Mental Illness Socio economic (unemployment, sickness absence, deprivation) Retirement & “challenges of mid-life” Recent hospitalisation Not talking or seeking help Relationship breakdown/being single Notions of masculinity Personality factors

8. Our approach People with lived experience leading change (national campaign, within employers, local ‘contact’ based activities) Peer-led empowerment Social marketing and social contact Not awareness but action/behaviour (being supportive instead of discriminating, talking, help-seeking) Talking (tailored approaches between genders, ethnicities, and age) Employment focus – cross-sector

11. Male focused work

12. Meet the Wolfpack

13. Time to Talk Day 2014 1,066,506 conversations 800 organisations took part 93% of individuals who took part said it made them feel more able to talk about their mental health.

15. Children and young people 12 pieces of research and a Guardian roundtable (teachers and parents) Includes social marketing aimed at 14-18 year olds, ‘train the trainer’ sessions and social leadership programme for young people and social contact ‘villages’ at schools YP Panel and Parent Panel Pilot campaign ran in Birmingham/West Midlands, 2nd pilot region October 2013 Evaluation of 1st pilot: 1.3% improvement in attitudes of all young people 3% improvement in attitudes of stakeholders (parents, teachers & youth professionals 6.8% increase in empowerment scores of young people with MH problems 2.1% increase in social capital scores

16. Work with employers 261 organisations have pledged

18. Impact of the pledge Action the pledge leads to 72% internal awareness campaign 64% training on mental health 40% promotion of support services 31% changes to policy 28% line manager resources for managing mental health in the workplace 15% of organisations have seen an increase in disclosure of mental health problems

22. Proportion very likely to consult a GP about a mental health problem

24. Share learning with other countires (Our Global Anti-stigma Alliance)

25. Thank you www.time-to-change.org.uk info@time-to-change.org.uk