1. Web 2.0 - 1 ©Minder Chen, 2014 Web 2.0 and Beyond Minder Chen, Ph.D. Professor of MIS Martin V. Smith School of Business and Economics CSU Channel Islands Minder.Chen@CSUCI.EDU

2. Web 2.0 - 2 ©Minder Chen, 2014 Web 2.0 Definition?! Cloud computingThe Internet of Things perpetual beta network effects mashup Web 2.0 is the network as platform (Cloud computing), spanning all connected devices (The Internet of Things); Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually- updated service (perpetual beta) that gets better the more people use it (network effects), consuming and remixing data from multiple sources (mashup), including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences (using AJAX etc.).The Internet of ThingsThe Internet of Things http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html

3. Web 2.0 - 3 ©Minder Chen, 2014 Perpetual Beta Web vs. client/server applications Deployment – Single site User training – No chance

4. Web 2.0 - 4 ©Minder Chen, 2014 Web 2.0 Principles The web as platform. –Leverage customer-self service and algorithmic data management to reach out to the entire Web, to the edges and not just the center, to the long tail and not just the head. –The service automatically gets better the more people use it. (e.g., BitTorrent) - Peer-to-peer –Network effects (network externality) from user contributions are the key to market dominance in the Web 2.0 era. –Decentralized architecture. –We, the media. (You! Time the man of the year 2006; selfie). Trusting users as co-developers.

5. Web 2.0 - 5 ©Minder Chen, 2014 Peer-to-peer IP/copyright issues BitTorrent http://vimeo.com/15228767

6. Web 2.0 - 6 ©Minder Chen, 2014 Mashup: GIS Mapping and Data A mashup is a Web page or application that uses and combines data (remixing data), presentation or functionality from two or more sources to create new services. The main characteristics of the mashup are combination, visualization, and aggregation. It often makes existing data more useful. http://maps.google.com/maps/ms?hl=en&ie=UTF8&msa=0&msid=106212521568035882004.00045bb7819236c3696ea&t=h&ll=33.885807,-117.746658&spn=0.199507,0.33989&z=11&source=embed

7. Web 2.0 - 7 ©Minder Chen, 2014 Web 2.0 Principles Harnessing Collective Intelligence –Data is the next Intel inside. (NavTeq Onboard – Map data used by MapQuest) –The wisdom of crowds ( crowd sourcing ). Services, not packaged software, with cost- effective scalability (cloud computing). Control over unique, hard-to-recreate data sources that get richer as more people use them. Software above the level of a single device. Lightweight user interfaces, development models, and business models. (Web-based, mobile apps) Leveraging the long tail through customer self- service and recommendation systems.

8. Web 2.0 - 8 ©Minder Chen, 2014 Crowdsourcing Source: http://usercontribution.intuit.com/w/page/18238302/The%20Contribution%20Revolution%20linked%20version For Rent Share economy (link, examples)linkexamples Open Source Software Crowd fundingCrowd funding: Kickstarter Wisdom of the CrowdWisdom of the Crowd: GoldCorp, PickFactor.com PickFactor.com

9. Web 2.0 - 9 ©Minder Chen, 2014 Moving from Web 1.0 to Web 2.0 Source: http://oreilly.com/web2/excerpts/web2-architectures/chapter-3.html (CPM) Facebook page Co-Creation

10. Web 2.0 - 10 ©Minder Chen, 2014 Photo Tagging http://www.cnn.com/2010/TECH/social.media/10/25/glasto.tag.world.record/index.html?hpt=C2 http://glastonbury.orange.co.uk/glastotag/ http://www.facebook.com/photo.php?fbid=452346728475&set=a.452346678475.250852.65971847 5&ref=fbx_albumhttp://www.facebook.com/photo.php?fbid=452346728475&set=a.452346678475.250852.65971847 5&ref=fbx_album

11. Web 2.0 - 11 ©Minder Chen, 2014 YouTube: Folksonomy & Viral Marketing http://www.youtube.com/watch?v=UdKVjHg1FSE (My database tutorial)http://www.youtube.com/watch?v=UdKVjHg1FSE An example of a viral video by the band OK Go. http://www.youtube.com/watch?v=qybUFnY7Y http://www.youtube.com/watch?v=qybUFnY7Y

12. Web 2.0 - 12 ©Minder Chen, 2014 Why Videos Go Viral Kevin Allocca: Why videos go viral at http://www.ted.com/talks/kevin_allocca_why_vi deos_go_viral.html http://www.ted.com/talks/kevin_allocca_why_vi deos_go_viral.html 4 Rules for a Video to Go Viral at http://www.convinceandconvert.com/video- marketing/4-rules-for-a-video-to-go-viral/ http://www.convinceandconvert.com/video- marketing/4-rules-for-a-video-to-go-viral/

13. Web 2.0 - 13 ©Minder Chen, 2014 Tagging and Word Cloud Word clouds at http://www.wordle.net/http://www.wordle.net/ Created based on part of Web 2.0 entry in Wikipedia. Words such as Web, user, may were removed manually.

14. Web 2.0 - 14 ©Minder Chen, 2014 Reductionist view of Web 2.0 Read and write Writing by everyone http://oreilly.com/pub/a/web2/excerpts/web2-architectures/chapter-3.html?page=3

15. Web 2.0 - 15 ©Minder Chen, 2014 Blogsphere Ecosystem Source: https://www.facebook.com/photo.php?fbid=10151501720801234&set=a.387102226233.167817.18797601233&type=1&theater

16. Web 2.0 - 16 ©Minder Chen, 2014 Social Technographics Ladder http://blogs.forrester.com/category/social_technographics

17. Web 2.0 - 17 ©Minder Chen, 2014 Pinterest.com Spotify Foursquare Source: http://sphotos-a.xx.fbcdn.net/hphotos-prn1/525311_10151358559791234_706876222_n.png pinboard-style photo-sharing website music streaming service

18. Web 2.0 - 18 ©Minder Chen, 2014 Evolution of Web 1.0 to 2.0 Text Photo Sound Video Developer Employee Customer Everyone Create/ Publish Distribute/ Share Participate/ Connect Collaborate HTML: Contents (Static Sites) Web Services/ Mobile Apps Web Apps.: Dynamic Web Site XML: Microformat YouTube Podcast Flickr Blog Wikipedia MySpace Facebook RSS Tagging Blog MediaContributorPurposeContent/App.

19. Web 2.0 - 19 ©Minder Chen, 2014