1. Meeting in the middle: The hybrid world of Unified Communications Presenters: Dax NairDirector, Unified Communication Grant BykowyDirector, Voice and IP Communications

2. Oct 25 2010 2 Introduction As more and more organizations turn to Unified Communications to improve their productivity, efficiency and competitiveness, they are faced with the prospect of making a technology decision: premise- based services or cloud-based services. In this session you will learn about the power and benefits of combining premise-based Unified Communications solutions with network- based SIP Trunking capabilities to deliver cost-effective, feature rich solutions that can take your business from legacy to the future.

3. Oct 25 2010 3 Agenda The current state → A quick look at today’s voice telecom environment The opportunities → Can you manage the applications? The choices → A hybrid solution may be the best for you The network → New technologies that save you money and enhance the value of your voice applications The Proof → How one customer established a leading edge telephony environment

4. Oct 25 2010 4 If you were responsible to identify and deploy a new Telecom infrastructure for your company, will you choose TDM-based Centrex? Centrex is still good for basic telephony and phone features.

5. Oct 25 2010 5 Current state A quick look at today’s voice telecom environment Customer perspective → Legacy PBX or Key system on customer’s premise → Centrex services provided by Service Provider (SP) → IP or Hybrid PBX services with some IP applications on prem or hosted → Hosted PBX/IP Centrex services provided by SP → Traditional TDM services, limited SIP services Service Provider perspective → Hosted shared/partitioned services → Hosted dedicated services → Managed Services for customer prem deployments → Partially managed services with shared administration

6. Oct 25 2010 6 Can enterprises continue to invest in voice only networks? Today’s knowledge-based economy needs flexibility beyond what can be delivered by fixed-location voice services

7. Oct 25 2010 7 The opportunities - Are you ready for this? Blogs Wikis LD Wireless Server Virtualization Email Enterprise Search Presence Federation Fax Workflow automation VPN People directory MPLS Shared workspaces Webcasting Video conferencing Web conferencing Fixed-mobile convergence One number reach Hotdesking Storage Voicemail Mobile extension Network Management IP Trunking Instant Messaging Internet connectivity Firewalls VoIP Federation Facebook MySpace LinkedIn Mashups RSS feeds Tagging Personal Portals Audio Conferencing Social Bookmarks Calendaring

8. Oct 25 2010 8 Virtual Working Makes Good Business Sense Better Talent Attraction and Retention Strategies Improved Business Continuity Reduced Environmental Footprint Enhanced Productivity Reduced Cost Connect, collaborate, share ideas and scale knowledge virtually Employees don’t have to be remote to be virtual

9. Oct 25 2010 9 Moving from Telephony to Unified Communications Unified Communications Voice Mobility Messaging Presence Email Video

10. Oct 25 2010 10 Why is the Cloud vs. Prem discussion different now than the age-old Centrex vs. PBX arguments? The new technologies that are delivered from the network and premise-based UC services are no longer mutually exclusive; they can co-exist and integrate

11. Oct 25 2010 11 The choices → It is not an all or nothing model - A hybrid solution may be the best for you → Prem-based solutions continue its dominance in new Unified Communications deployments → Managed services are available for both CPE-based solutions and hosted products → Virtualization is becoming a reality and can happen within your own environment → Creative financing options available today help with potential capital constraints

12. Oct 25 2010 12 The building blocks Is your enterprise ready to take all this on? On the other hand, are you ready to move it all to the cloud? Presence Instant Messaging Shared Workspaces Enterprise Search Personal portals Video conferencing Web conferencing Audio conferencing Social networking sites Blogs Wikis Hotdesking Unified messaging Mobile extension Mobile clients Fixed-mobile convergence Network connectivity VoIPSecurity Storage Network and apps management Teleworker Office Worker Hotelling Employee Road Warrior Campus Mobile Worker Remote Worker

13. Oct 25 2010 13 How tangible are the benefits of applications like collaboration presence and mobility? Faster ROI and hard $$ savings on collaboration and mobile applications

14. Oct 25 2010 14 BenefitAverage Savings Improved Accessibility save up to 4.3 hours a week/employee in wasted productivity by reducing or eliminating phone tag save up to 20 minutes/employee daily by reaching workers on first try Improved Reachability indicate 11-30 minutes saved per employee daily with single business phone # and voicemail regardless of device report increased mobile worker productivity and faster problem resolution save 11-20 minutes per employee daily from corporate directory access, click to dial, presence information and visual voicemail presented on a mobile device More effective teamwork save up to 20 minutes per employee daily by escalating IM chats into phone calls save up to 20 minutes per employee daily by escalating IM chats into web conferences Potential Soft and Hard ROI 4.3h 49% 40% 67% 33% 54% 50% Reference: Studies of business organizations conducted by Sage Research and Chadwick, Martin Bailey

15. Oct 25 2010 15 How can smart networking help?... New networking technologies reduce costs, while increasing efficiency and reliability

16. Oct 25 2010 16 → Same IP network used for data & voice – SAVINGS! → Consolidated PBX infrastructure & PSTN interconnect – SIMPLICITY! → Able to grow capacity and applications to suit needs – FLEXIBLITY ! Enhancing UC value with SIP Trunking PSTN IP VPN Network Consolidated LD and Local PSTN Soft switch Soft switch From this… To this… → Multiple networks for voice, data → Many switches and local PSTN interconnects → Fixed structure

17. Oct 25 2010 17 Traditional Networking Solutions are costly and inflexible Customer’s WAN Network H.Q Location Branch Location Small Office Location Router Data PBX PRI/ Voice Trunks PSTN PBX PRI/ Voice Trunks PSTN Key system PRI/ Voice Trunks PSTN Long Distance →Switches in most or every site →Separate networks for voice and data – no synergy →Costly gateways are needed to convert TDM voice to IP →Trunks and phone numbers are tied to customer physical location →High LD usage costs

18. Oct 25 2010 18 The Enabler – SIP Trunking SIP Trunking provides a voice gateway to the PSTN through a data network. → It is used in conjunction with an IP or TDM PBX to provide Public Switched Telephone Network (PSTN) access. SIP Trunking allows for local interconnection to many different parts of the PSTN to be made from a single connection. → Typically aggregates connections to different cities onto a single access. SIP Trunking forms part of a foundation upon which customers can deliver new unified voice and data services to serve changing business needs. → IP voice environment allows for greater interaction of voice services with other applications, platforms, networks.

19. Oct 25 2010 19 IP PBX Call Control Primary Data Centre Secondary Data Centre CE Business Office Locations Voice+Data Virtualized UC Solution using SIP Trunking PSTN PE SIP Trunking IP VPN Network IP PBX Call Control Voice+Data → IP PBXs consolidated and virtualized at Data Centres → Business Offices operated with just phones and routers on-site → Call Control resides in secure data centres → Overflow between locations to optimize voice BW → Failover in the event communication is lost to one location

20. Oct 25 2010 20 Benefits Reduced network costs by 18% Realized a faster return on IP PBX investment Significantly improved network redundancy Increased network flexibility allowing them to rapidly add new sites Established a leading edge VoIP environment with greater feature capability (including teleworkers) Challenges Organization experiencing significant growth. Rapidly outgrowing existing equipment and network No cost effective way to deploy remote teleworkers Multiple sites with separate voice and data networks including a data centre Having difficulty justifying IP technology investment Solution Deployed fully diverse consolidated SIP Telephony solution in 2 data centres Deployed SIP Trunking for 8 main sites across the country Kept local business lines in each site for 911 and VoIP back up Implemented MPLS redundancy at data centre SIP Trunking CASE STUDY CB Richard Ellis: Organization with Corporate Network CBRE Canada is the Canadian arm of CB Richard Ellis Group Inc., the world’s largest commercial real estate firm (based on 2009 revenue). The company serves real estate owners, investors and occupiers through more than 300 offices worldwide. In Canada, CBRE employs over 1,500 people in 20 offices from coast to coast.

21. Oct 25 2010 21 SIP – a new level of interoperability SIP has emerged as the standard for supporting IP voice services and advanced applications Manufacturers, Service Providers and Application Providers alike are driving interoperability to promote the development of services across hybrid networks

22. Oct 25 2010 22 In closing, as you think about your telecom infrastructure needs… Consider your objectives Consider your options And create the solution to take your business to the next level

23. Oct 25 2010 23 Dax Nair dax.nair@mtsallstream.com Grant Bykowygrant.bykowy@mtsallstream.com www.allstream.com