1. How to Write Microcontent for the Web Elyasova Yulia SO-31 SO-31

2. How to Write Microcontent for the Web Microcontent is a Web page’s presentation copy. It gives readers at-a- glance overview of what the page is about. Microcontent is a Web page’s presentation copy. It gives readers at-a- glance overview of what the page is about.

3. Microcontent – or the headlines, decks, subheads and other “small” pieces of Web copy – actually do most of the communicating on your Website. Microcontent – or the headlines, decks, subheads and other “small” pieces of Web copy – actually do most of the communicating on your Website.

4. Microcontent includes: Page titles Page titles Taglines Taglines Indexes, tables of contents Indexes, tables of contents Navigation bars, buttons, links Navigation bars, buttons, links Headlines Headlines Decks Decks Subheads Subheads Bullets Bullets Bold-face lead-ins Bold-face lead-ins Highlighted text Highlighted text

5. Microcontent it’s important Microcontent helps readers: Microcontent helps readers: Search, find and save Search, find and save Choose Choose Scan Scan

6. Microcontent can be read as gobbledygook. A Microcontent can have a bed headlines or no untitled page

7. There is a example of a bed microcontent

8. In order to make a good microcontent you need: Shot Shot Explanatory Explanatory Scannable Scannable Context-free Context-free List-ready List-ready Limited Limited

9. There is a example of a good microcontent

10. Make you microcontent short, that’s why they call it microcontent. Make you microcontent short, that’s why they call it microcontent. Readers need to understand a microcontent at a glance. Microcontent should make it easy for readers to get the gist of the page by scanning. Readers need to understand a microcontent at a glance. Microcontent should make it easy for readers to get the gist of the page by scanning. Make the first word the most important one to help readers scan for what they seek. Make the first word the most important one to help readers scan for what they seek.

11. How to Write Microcontent for the Web Elyasova Yulia SO-31 SO-31