the website medium Guess what ever viewer of your website is thinking? WHAT’S IN IT FOR ME! What has that got to do with copywriting for your website? EVERYTHING!
the website medium Users have more choice and access to more information than they can possibly digest. You have 5 – 10 seconds to capture a viewer entering your website. If your site does not engage the viewer and communicate well, they click away … forever.
the website medium Copywriting for websites is unlike writing for other mediums. Websites don’t get read end-to-end or necessarily in sequence. Site owners don’t determine at what point viewers enter and exit their site. What about the audience?
website audiences Screens take 20-25% longer to read from. They aren’t approached in the same way as printed media. Like newspapers, not much gets read beyond the second paragraph. Most users: scan the screen for keywords and read pockets of content. So keywords are important for your audience as well as for search engines. avoid moving the screen to view additional content. Scrolling is a disincentive so word count is important. How do we approach copywriting for websites then?