1. CIS 2200 Kannan Mohan Department of CIS Zicklin School of Business, Baruch College

2. 2 Articulate the role of business intelligence in organizations Describe the process of developing databases Describe basic terminologies in database management Develop an Entity-Relationship diagram Explain the use of Data warehouses, Data mining, and Artificial Intelligence in helping business decision making

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4. Reporting, data exploration, ad-hoc queries, sophisticated data modeling and analysis Analytics Extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions 4

5. Data: Raw facts and figures Information: Data presented in a context so that it can answer a question or support decision making Knowledge: Insight derived from experience and expertise 5

6. Database: A single table or a collection of related tables Database management systems (DBMS): Software for creating, maintaining, and manipulating data (Eg. MS Access, MS SQL Server, MySQL) Structured query language (SQL): A language used to create and manipulate databases Database administrator (DBA): Job title focused on directing, performing, or overseeing activities associated with a database or set of databases 6

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10. One Supplier provides One to many Parts One Part is supplied by One and only One Supplier One Part is ordered by One to many Line Items One Line Item contains One and only One Part One Line Item belongs to One and only One Order One Order includes One to many Line Items 10

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12. Table/Entity Column/Field/Attribute Row/Record Key (Primary and Foreign) 12

13. Data warehouses Data marts Data mining Artificial Intelligence 13

14. (Laudon and Laudon, 2009) 14

15. Identifying hidden patterns in large datasets Areas of application: Customer churn Fraud detection Financial modeling Hiring and promotion Customer segmentation Marketing and promotion targeting Market basket analysis Collaborative filtering 15

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17. (Laudon and Laudon, 2009) 17

18. What is business intelligence? How do we organize data in databases? What is the role of data warehousing, data mining, and artificial intelligence in business decision making? 18