1. 8 December 2014

2. Linguistic Landscape The Grote Markt Sebastiaan Ham, Sophie De Geyter, An De Schutter

3. 3  Research method & preliminary findings  Linguistic landscape results  Conclusions Content

4. The Grote Markt  Preliminary findings  Organisation of the dataset  Photo categories  Expectations 4  Dutch  French  English  German  Spanish  Latin

5. The Linguistic Landscape: results The Grote Markt 5

6. 6 The remains of the past Latin  City hall (16 th century)  Prestigious & Catholic

7. 7 The remains of the past Multilingual  Tourist-orientated  Symbols: global  Not commercial

8. The remains of the past 8 Old Dutch  On the old guild houses (13th century)  Stone carvings

9. 9 Nowadays English  Tourists & locals  Mistakes on purpose?

10. 10 Nowadays… Symbols  No language / English  Global  Younger public  Politics

11. Nowadays… Multilingual  Instructions  Not commercial  local & tourist-orientated 11

12. 12 The hereafter/ prospects More foreign & exotic languages

13. 13 Prospects English boom & symbols Short but powerful slogans, phrases, …

14. Conclusion  Expectations?  History of the place  Nowadays: tourism (mainly restaurants)  Snob-appeal: the rise of English  Future: more exotic languages? Symbols replacing text? 14

15. Q&A The Grote Markt 15