1. Western Financial Group 2009 Year End Financial Results Conference Call March 17, 2010

2. Forward-Looking Statements This presentation contains certain forward-looking statements. Forward-looking statements include, without limitation, statements regarding the future financial position, business strategy, budgets, litigation, projected costs, capital expenditures, financial results, taxes and plans and objectives of or involving Western Financial Group Inc. (the “Company”) or its subsidiaries. Many of these statements can be identified by looking for words such as ‘‘believe’’, ‘‘expects’’, ‘‘expected’’, ‘‘will’’, ‘‘intends’’, ‘‘projects’’, ‘‘anticipates’’, ‘‘estimates’’, ‘‘continues’’ or similar words. The Company believes the expectations reflected in such forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Forward- looking statements are not guarantees of future performance and involve a number of risks and uncertainties only some of which are described herein. Many factors could cause the Company’s actual results, performance or achievements to, or future events or developments to, differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the risk factors, which are discussed in greater detail in the ‘‘Risk Factors’’ section of the prospectus. Any forward-looking statements are made as of the date hereof and the Company does not assume any obligation to publicly update or revise such statements to reflect new information, subsequent events or otherwise. Non-GAAP Measures Throughout this presentation, the Company may use the term ‘‘operating income’’ to refer to earnings, including investment income, before interest expense, taxes, depreciation and amortization of intangible and capital assets, excluding gain (loss) from the sale of assets and income (loss) from equity investments. The Company uses ‘‘operating income’’ to assist it in measuring corporate performance before the costs of capital and amortization of capital and intangible assets. Operating income is not a measure recognized by GAAP and does not have a standardized meaning prescribed by GAAP. Therefore, this measure may not be comparable to similar measures presented by other issuers and investors are cautioned that it should not be used as an alternative to ‘‘net income’’ or other measures of financial performance calculated in accordance with GAAP.

3. Today’s Remarks Operational progress in 2009 Top achievements and disappointments in 2009 2009 financial review Priorities for 2010

4. Operational Progress in 2009

5. The Network Same store customer count +1.1% Same store sales +4.2% Improving loss ratios at insurance companies in 2 nd half cause positive adjustment of $1.0 million to 2009 profit share commission estimates Financial Services – Life sales up 20% and accelerating

6. Acquisitions: Bakes-Jarvie H.E.D. – Association/Group Insurance Solutions The Network

7. Western Life Assurance Sales and production increases – all lines except Creditor Certificate count growth 6.0% in 2009 Bolt-on product for network is at 6,900+ policies. Target of 7,500 for Y/E 2009 Western & Affiliates account for $10.6 million (20%+) of 2009 premium revenue Signed significant creditor life program – effective 2010

8. Bank West Loan book at $360.5 MM AgriFinancial added in 2009 Non-performing loans – 2.0% at year end Specific provisions at 75 bps Four core areas emerging

9. Business Lines @ Dec. 31/09 Point of Sale/Finance -RV Loans -Boat Loans -Power Sport Loans Specialty Agricultural -Agrifinance -AgriCard Syndication/Securitizations -Prospera Pools/Syndications -Travellers Acceptance -RIFCO -Waterpoint/SNAP Relationship/Community Lending -Network Premium Finance -Commercial Loans/Leases -Residential/Commercial/Farm Mortgages -Personal Loans $105 MM $85 MM $45 MM $125 MM

10. Top Achievements in 2009 Network margin HED/SecuriCan acquisition Western Life growth/profit Sunset brand project Consumer credit quality

11. Top Disappointments in 2009 Bank West loss Equity sale – Western Life January 2009 Agrifinancial flat sales Saskatchewan growth

12. 2009 Financial Review

13. Total Revenue

14. Overall 20092008 Revenue ($) Income from Equity Investments ($) Net Income ($) Earnings per share ($) – Basic – Diluted 166,076 2,859 15,961 0.22 124,855 2,172 6,548 0.05

15. The Network 20092008 Commission & other customer revenue ($) 89,14475,424 Operating expenses ($)63,26154,710 Operating income ($)25,88320,714

16. Bank West 20092008 Interest & investment income ($)25,51418,596 Net interest & investment income ($)10,3496,041 Operating & provision expenses ($)10,8944,804 Operating income/loss ($)(545)1,237

17. Western Life Assurance 20092008 Premium income ($)37,49131,309 Investment income ($)3,2001,614 Policyholder benefits ($)20,12314,789 Operating expenses ($)15,56513,907 Operating income ($)5,0034,227

18. SecuriCan 20092008 Premium income ($)8,975- Investment income ($)102- Policyholder benefits ($)3,951- Operating expenses ($)3,052- Operating income ($)2,074- Impairment on AFS Investments0-

19. Corporate & All Other 20092008 Other revenues ($)1,6501,959 Operating expenses ($)9,6929,223 Operating loss ($)(8,042)(7,264) Impairment on AFS Investments0(1,542)

20. Western Financial Group Historical Consolidated ROE

21. Earnings Per Share

22. Priorities for 2010

23. 2010 Priorities Winnipeg Teamworks Sustainable profit / market niche Bank West Metro market strategy – P & C insurance Network / Partnership expansion “Next Step” on EPS growth ladder

24. Questions