1. Get More from Your Software The Genuine Windows Vista™ Experience

2. 2 Benefits of Genuine Windows Confidence and Peace of Mind –Access to Microsoft support –Assurance that your original version comes with built-in malware and spyware protection Capabilities You Expect Improved user interface and innovative visuals with Windows ® Aero™ Improved PC performance with Windows ReadyBoost™ Ongoing Improvements On-going access to important updates on Microsoft.com Hundreds of new downloads and latest versions, such as Windows Media ® Player and Internet Explorer ® 7

3. 3 Genuine Windows Vista Experience

4. 4 Only genuine Windows Vista provides customers performance and peace of mind New features More protection* Software updates *Only genuine versions receive the full functionality of Windows Defender

5. 5 Innovative visuals and navigation New features and benefits available only on genuine Windows Vista Windows Aero* Windows ReadyBoostMore protection *Not available on Windows Vista Starter version or Windows Vista Home Basic version

6. 6 Speeds up PC performance with readily available USB devices. Windows Aero Windows ReadyBoostMore protection New features and benefits available only on genuine Windows Vista

7. 7 25% of Web sites offering counterfeit product keys, pirated software, key generators or crack tools attempted to install either malicious or unwanted software*. Windows Aero Windows ReadyBoostMore protection *Third party research performed by International Data Corporation (IDC) New features and benefits available only on genuine Windows Vista

8. 8 Piracy: It Hurts Everyone

9. 9 Piracy: It is a problem for All of Us  Reliability and stability of business customers computer systems at risk  Malicious and unwanted software rampant in pirated versions Low-GradeMid-GradeHigh-Grade It’s easy to be fooled!

10. 10 Piracy: How to protect yourself 1.Are you buying from a reputable reseller? 2.Is a Certificate of Authenticity (COA) included? 3.Is a hologram CD, DVD, or recovery media included? 4.Are the product packaging and documentation high quality? 5.Is an End-user License Agreement (EULA) included? 5 questions to ask:

11. 11 Activation and Validation Process

12. 12 Genuine Windows Vista activation If initial activation fails, there is a 30- day grace period. If initial activation does not occur, Windows Vista will go into a reduced functionality mode. Initial product activation requires a valid product key.

13. 13 Genuine Windows Vista validation From time to time, users may be required to validate the software is genuine using an online process. Access to certain content, downloads, and updates are reserved for genuine versions. If validation fails, Windows Vista will go into a “non-genuine” state with a 30-day grace period. At the end of the 30-day grace period, failure to successfully validate will result in a reduced functionality mode.

14. 14 Non-genuine User Experience

15. 15 Non-genuine user experience Users have 30 days to activate with a valid product key. Constant desktop reminder of a count-down of the 30-day period and non-genuine status. Permanent notification “This copy of Windows is not genuine.” If activation or validation fails, the system will go into a “non-genuine” state.

16. 16 Non-genuine user experience Many features are disabled, such as Windows Aero and Windows ReadyBoost. If activation or validation fails, the system will go into a “non-genuine” state.

17. 17 Access to downloads on the Microsoft Download Center marked with a star require genuine validation and are denied when using non-genuine software. Non-genuine user experience If activation or validation fails, the system will go into a “non-genuine” state.

18. 18 At end of 30-day period, if the user fails to activate with a valid product key, the system will go into a reduced functionality mode. If activation or validation fails, the system will go into a “non-genuine” state. Non-genuine user experience

19. 19 Failure to activate within the 30-day grace period, will result in Windows Vista going into a reduced functionality mode. No desktop No start menu or task bar Windows Vista functionality limited to the default web browser for 1 hour periods Non-genuine user experience

20. 20 Make sure you experience the performance and peace of mind you expect and deserve from genuine Windows Vista Be sure to ask for and receive genuine Microsoft software!

21. 21 APPENDIX

22. 22 Microsoft Respects Your Privacy –For more details, visit: http://privacy.microsoft.com/en-us/default.aspx Use of genuine software will not compromise your privacy or become a method for marketing pitches, spyware, etc. Microsoft’s WGA does not use any information collected for purposes to identify or contact you

23. 23 Windows Vista Genuine by Design Features & Services In-box Features Aero Windows Ready Boost Windows Defender Post- Purchase Non-critical Security Updates Ultimate Extras Small Business Plus OOB releases (IE7.next, WMP.next) Local Offers

24. 24 It’s a fact: Counterfeit software is risky Research by IDC (sponsored by Microsoft) shows that acquiring and using counterfeit software can pose real risks. The research examined websites that offer counterfeit software as well as hacks, cracks and ‘keygen’ tools available on websites and P2P networks that enable the illegal use of software. The research found there is a significant amount of malicious or unwanted code present on websites that offer counterfeit and in key generators and crack tools. Specifically malicious or unwanted software was found in: 25% of the Web sites (25 of 98 sites) offering counterfeit product keys, pirated software, key generators or crack tools 11% of key generators and crack tools (13 out of 116) from websites 59% of key generators and crack tools (55 of 94) downloaded from P2P networks

25. 25 Microsoft Genuine Software Initiative (GSI) The Microsoft Genuine Software Initiative focuses the many activities and investments directed at combating software counterfeiting and other forms of software piracy into a single initiative. The initiative will drive increasing investments across three strategic areas: Education, Engineering, and Enforcement. EducationEngineeringEnforcement Microsoft marketing campaigns on genuine software and websites like www.howtotell.com provide detailed information and examples of counterfeit software. Example Programs and Activities Genuine Microsoft Software’ logo and reseller logo program (below) Support of industry associations (Business Software Alliance, ICC BASCAP, AGMA) Microsoft is continuing to invest in anti-counterfeiting technologies and product features that alert consumers to the presences of counterfeit software. Example Programs and Activities Microsoft Genuine Advantage platform Anti-counterfeiting features such as new Certificates of Authenticity and Holographic CDs Microsoft actively supports government officials and law enforcement in taking action against software counterfeiters. Thousands of reports have been filed with Microsoft. These reports have contributed directly to numerous civil actions that have been filed against software pirates. Example Programs and Activities New cooperation with online auction providers (Ebay) to crack down on sales of counterfeit Increased work with anti-spam services to filter and prevent distribution of illegal spam advertising illegal MS software